The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Delvico Bates / Barcelona Client: Spanish Cancer Association/AECC Category: International Foreign Language Commercial
Agency: Larson. Berg. Kahn. / Chicago Client: ScrubYourPup / Chicago Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Earle Palmer Brown / Philadelphia Client: WMMR 93.3 Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Wells Rich Greene BDDP / New York Client: The Ad Council/Department of Transportation Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Fallon McElligott / Minneapolis Client: Art Center College of Design Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Cole & Weber / Portland Client: Cycle Oregon Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Dentsu Young & Rubicam / Singapore Client: Lexus Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: BBDO / Los Angeles Client: Apple Computer Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Idea Factory / New York Client: Manhattan Brewing Company Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Spider / Kuala Lumpur Client: Fimaco SDN BHD Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Doyle Advertising and Design Group / Boston Client: National Association of Atomic Veterans Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Ingalls Quinn & Johnson / Boston Client: Pine Street Inn Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Bozell / New York Client: United Way of New York Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Doyle Advertising and Design Group / Boston Client: National Association of Atomic Veterans Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Kruskopf Olson / Minneapolis Client: Pet Food Warehouse Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
I Am Not a Role Model Agency: Wieden+Kennedy Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Joe Duffy Design / Minneapolis Client: Wieland Furniture Company Category: Collateral / Collateral Sales Kit
Agency: Cole & Weber / Portland Client: The Oregonian Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Martin/Williams / Minneapolis Client: Art Directors/Copywriters Club of Minnesota Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Outdoor / Outdoor: Campaign
Agency: The Colby Agency / Los Angeles Client: The Beverly Center Category: Outdoor / Outdoor: Campaign
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Cole & Weber / Portland Client: London Underground Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Trade / Trade Color 1 Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Odyssey Sports Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Outdoor / Outdoor: Single
Agency: BBDO / Los Angeles Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: Young & Rubicam Adelaide / Dulwich, South Australia Client: Royal Zoological Gardens Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Colby Agency / Los Angeles Client: Greenpeace Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Wells Rich Greene BDDP / New York Client: The Ad Council/Department of Transportation Category: Public Service/Political / Public Service/Political Television: Single
Agency: Abbott Mead Vickers.BBDO / London Client: H.E.A. Category: Public Service/Political / Public Service/Political Television: Single
Agency: Abbott Mead Vickers.BBDO / London Client: H.E.A. Category: Public Service/Political / Public Service/Political Television: Single
Agency: The Richards Group / Dallas Client: McQueeney Ties Category: Collateral / Collateral Direct Mail: Campaign
Agency: Kohnke Koeneke / Milwaukee Client: Back Hoe Bob Category: Collateral / Collateral Direct Mail: Campaign
Agency: Saatchi & Saatchi / Nyon, Switzerland Client: IRL Printers Category: Collateral / Collateral Direct Mail: Campaign
Agency: The Richards Group / Dallas Client: McQueeny Ties Category: Collateral / Collateral Direct Mail: Single
Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Collateral / Collateral Direct Mail: Single
Agency: Kohnke Koeneke / Milwaukee Client: Back Hoe Bob Category: Collateral / Collateral Direct Mail: Single
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: Zoo Station Teen Club Category: Consumer Radio / Consumer Radio: Single
Agency: Mendelsohn/Zien Advertising / Los Angeles Client: Loews Coronado Bay Resort Category: Consumer Radio / Consumer Radio: Single
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

1994 Advertising Bronze Pencil

Delvico Bates / Barcelona

Spanish Cancer Association/AECC

International Foreign Language Commercial

94102T

1994 Advertising Gold Pencil

Larson. Berg. Kahn. / Chicago

ScrubYourPup / Chicago

Consumer Television / Consumer Television Under $50,000 Budget

94099T

1994 Advertising Bronze Pencil

Earle Palmer Brown / Philadelphia

WMMR 93.3

Consumer Television / Consumer Television Under $50,000 Budget

94100T

1994 Advertising Gold Pencil

Wells Rich Greene BDDP / New York

The Ad Council/Department of Transportation

Public Service/Political / Public Service/Political Television: Campaign

94080T

1994 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Art Center College of Design

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94022A

1994 Advertising Silver Pencil

Cole & Weber / Portland

Cycle Oregon

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

94004A

1994 Advertising Silver Pencil

Dentsu Young & Rubicam / Singapore

Lexus

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

94005A

1994 Advertising Bronze Pencil

BBDO / Los Angeles

Apple Computer

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

94006A

1994 Advertising Bronze Pencil

The Idea Factory / New York

Manhattan Brewing Company

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

94007A

1994 Advertising Bronze Pencil

Spider / Kuala Lumpur

Fimaco SDN BHD

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

94008A

1994 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94071A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

National Association of Atomic Veterans

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94072A

1994 Advertising Silver Pencil

Ingalls Quinn & Johnson / Boston

Pine Street Inn

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94073A

1994 Advertising Bronze Pencil

Bozell / New York

United Way of New York

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94074A

1994 Advertising Bronze Pencil

Doyle Advertising and Design Group / Boston

National Association of Atomic Veterans

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94075A

1994 Advertising Gold Pencil

Kruskopf Olson / Minneapolis

Pet Food Warehouse

Consumer Television / Consumer Television :30/:25 Single

94091T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94092T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94093T

1994 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

94094T

1994 Advertising Bronze Pencil

Wieden+Kennedy

Nike

I Am Not a Role Model

Consumer Television / Consumer Television :30/:25 Single

94094T

1994 Advertising Bronze Pencil

Joe Duffy Design / Minneapolis

Wieland Furniture Company

Collateral / Collateral Sales Kit

94050A

1994 Advertising Gold Pencil

Cole & Weber / Portland

The Oregonian

Trade / Trade B/W 1 Page or Spread: Single

94035A

1994 Advertising Gold Pencil

Martin/Williams / Minneapolis

Art Directors/Copywriters Club of Minnesota

Trade / Trade B/W 1 Page or Spread: Single

94036A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Trade / Trade B/W 1 Page or Spread: Single

94037A

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Outdoor / Outdoor: Campaign

94033A

1994 Advertising Bronze Pencil

The Colby Agency / Los Angeles

The Beverly Center

Outdoor / Outdoor: Campaign

94034A

1994 Advertising Gold Pencil

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color 1 Page or Spread: Single

94038A

1994 Advertising Silver Pencil

Cole & Weber / Portland

London Underground

Trade / Trade Color 1 Page or Spread: Single

94039A

1994 Advertising Silver Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Trade / Trade Color 1 Page or Spread: Single

94040A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Trade / Trade Color 1 Page or Spread: Single

94041A

1994 Advertising Bronze Pencil

VitroRobertson / San Diego

Odyssey Sports

Trade / Trade Color 1 Page or Spread: Single

94042A

1994 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

94030A

1994 Advertising Silver Pencil

Hunt Murray / Minneapolis

Mystic Lake Casino

Outdoor / Outdoor: Single

94031A

1994 Advertising Bronze Pencil

BBDO / Los Angeles

Apple Computer

Outdoor / Outdoor: Single

94032A

1994 Advertising Gold Pencil

Young & Rubicam Adelaide / Dulwich, South Australia

Royal Zoological Gardens

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94065A

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94066A

1994 Advertising Bronze Pencil

The Colby Agency / Los Angeles

Greenpeace

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94067A

1994 Advertising Gold Pencil

Wells Rich Greene BDDP / New York

The Ad Council/Department of Transportation

Public Service/Political / Public Service/Political Television: Single

94077T

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

H.E.A.

Public Service/Political / Public Service/Political Television: Single

94078T

1994 Advertising Bronze Pencil

Abbott Mead Vickers.BBDO / London

H.E.A.

Public Service/Political / Public Service/Political Television: Single

94079T

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeney Ties

Collateral / Collateral Direct Mail: Campaign

94054A

1994 Advertising Silver Pencil

Kohnke Koeneke / Milwaukee

Back Hoe Bob

Collateral / Collateral Direct Mail: Campaign

94055A

1994 Advertising Bronze Pencil

Saatchi & Saatchi / Nyon, Switzerland

IRL Printers

Collateral / Collateral Direct Mail: Campaign

94056A

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeny Ties

Collateral / Collateral Direct Mail: Single

94051A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Collateral / Collateral Direct Mail: Single

94052A

1994 Advertising Bronze Pencil

Kohnke Koeneke / Milwaukee

Back Hoe Bob

Collateral / Collateral Direct Mail: Single

94053A

1994 Advertising Gold Pencil

McConnaughy Stein Schmidt Brown / Chicago

Zoo Station Teen Club

Consumer Radio / Consumer Radio: Single

94081R

1994 Advertising Silver Pencil

Mendelsohn/Zien Advertising / Los Angeles

Loews Coronado Bay Resort

Consumer Radio / Consumer Radio: Single

94082R

1994 Advertising Bronze Pencil

The Richards Group / Dallas

Motel 6

Consumer Radio / Consumer Radio: Single

94083R

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

94012A

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