The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

I Am Not a Role Model
Agency: Wieden+Kennedy
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single


Award:
1994 Advertising Gold Pencil
Agency:
Kruskopf Olson / Minneapolis
Client:
Pet Food Warehouse
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94091T

Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94092T

Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94093T

Award:
1994 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94094T

Award:
1994 Advertising Bronze Pencil
Agency:
Wieden+Kennedy
Client:
Nike
Title:
I Am Not a Role Model
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94094T

Award:
1994 Advertising Silver Pencil
Agency:
Chiat/Day / Toronto
Client:
Cineplex Odeon Corporation
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
94101T

Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Specialized Bicycle Components
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
94047A

Award:
1994 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Weyerhaeuser Paper Company
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
94048A

Award:
1994 Advertising Bronze Pencil
Agency:
MTV Networks / New York
Client:
MTV
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
94049A

Award:
1994 Advertising Gold Pencil
Agency:
Butler Shine & Stern / Sausalito
Client:
Butler Shine & Stern
Title:
Category:
Collateral / Collateral Self-Promotion
Annual ID:
94062A

Award:
1994 Advertising Silver Pencil
Agency:
The Richards Group / Dallas
Client:
The Richards Group
Title:
Category:
Collateral / Collateral Self-Promotion
Annual ID:
94063A

Award:
1994 Advertising Bronze Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
Doyle Advertising and Design Group
Title:
Category:
Collateral / Collateral Self-Promotion
Annual ID:
94064A

Award:
1994 Advertising Gold Pencil
Agency:
Wells Rich Greene BDDP / New York
Client:
The Ad Council/Department of Transportation
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
94080T

Award:
1994 Advertising Gold Pencil
Agency:
Wells Rich Greene BDDP / New York
Client:
The Ad Council/Department of Transportation
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
94077T

Award:
1994 Advertising Silver Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
H.E.A.
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
94078T

Award:
1994 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
H.E.A.
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
94079T

Award:
1994 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
FMC Corporation
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94038A

Award:
1994 Advertising Silver Pencil
Agency:
Cole & Weber / Portland
Client:
London Underground
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94039A

Award:
1994 Advertising Silver Pencil
Agency:
Leonard Monahan Lubars & Kelly / Providence
Client:
Polaroid Corporation
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94040A

Award:
1994 Advertising Bronze Pencil
Agency:
Leonard Monahan Lubars & Kelly / Providence
Client:
Polaroid Corporation
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94041A

Award:
1994 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Odyssey Sports
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94042A

Award:
1994 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
McQueeny Ties
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
94051A

Award:
1994 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Dick Gerdes
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
94052A

Award:
1994 Advertising Bronze Pencil
Agency:
Kohnke Koeneke / Milwaukee
Client:
Back Hoe Bob
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
94053A

Award:
1994 Advertising Bronze Pencil
Agency:
Joe Duffy Design / Minneapolis
Client:
Wieland Furniture Company
Title:
Category:
Collateral / Collateral Sales Kit
Annual ID:
94050A

Award:
1994 Advertising Silver Pencil
Agency:
Young & Rubicam / Cape Town, South Africa
Client:
Autistic Children's Society
Title:
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
94076R

Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processor Advisory Board
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
94033A

Award:
1994 Advertising Bronze Pencil
Agency:
The Colby Agency / Los Angeles
Client:
The Beverly Center
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
94034A

Award:
1994 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94071A

Award:
1994 Advertising Gold Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
National Association of Atomic Veterans
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94072A

Award:
1994 Advertising Silver Pencil
Agency:
Ingalls Quinn & Johnson / Boston
Client:
Pine Street Inn
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94073A

Award:
1994 Advertising Bronze Pencil
Agency:
Bozell / New York
Client:
United Way of New York
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94074A

Award:
1994 Advertising Bronze Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
National Association of Atomic Veterans
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94075A

Award:
1994 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Wrangler
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
94098T

Award:
1994 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Oregon Film & Video
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
94043A

Award:
1994 Advertising Silver Pencil
Agency:
Cole & Weber / Portland
Client:
London Underground
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
94044A

Award:
1994 Advertising Bronze Pencil
Agency:
Ammirati & Puris / New York
Client:
Nikon
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
94045A

Award:
1994 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Oregon Film & Video
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
94046A

Award:
1994 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Art Center College of Design
Title:
Category:
Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Annual ID:
94022A

Award:
1994 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
McQueeney Ties
Title:
Category:
Collateral / Collateral Direct Mail: Campaign
Annual ID:
94054A

Award:
1994 Advertising Silver Pencil
Agency:
Kohnke Koeneke / Milwaukee
Client:
Back Hoe Bob
Title:
Category:
Collateral / Collateral Direct Mail: Campaign
Annual ID:
94055A

Award:
1994 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Nyon, Switzerland
Client:
IRL Printers
Title:
Category:
Collateral / Collateral Direct Mail: Campaign
Annual ID:
94056A

Award:
1994 Advertising Gold Pencil
Agency:
McConnaughy Stein Schmidt Brown / Chicago
Client:
Zoo Station Teen Club
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
94081R

Award:
1994 Advertising Silver Pencil
Agency:
Mendelsohn/Zien Advertising / Los Angeles
Client:
Loews Coronado Bay Resort
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
94082R

Award:
1994 Advertising Bronze Pencil
Agency:
The Richards Group / Dallas
Client:
Motel 6
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
94083R

Award:
1994 Advertising Gold Pencil
Agency:
Young & Rubicam Adelaide / Dulwich, South Australia
Client:
Royal Zoological Gardens
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
94065A

Award:
1994 Advertising Silver Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
94066A

Award:
1994 Advertising Bronze Pencil
Agency:
The Colby Agency / Los Angeles
Client:
Greenpeace
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
94067A

Award:
1994 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
McQueeney Ties
Title:
Category:
Collateral / Collateral Point of Purchase
Annual ID:
94057A
