The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
I Am Not a Role Model
Agency: Wieden+Kennedy
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Award:
1994 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94071A
Award:
1994 Advertising Gold Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
National Association of Atomic Veterans
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94072A
Award:
1994 Advertising Silver Pencil
Agency:
Ingalls Quinn & Johnson / Boston
Client:
Pine Street Inn
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94073A
Award:
1994 Advertising Bronze Pencil
Agency:
Bozell / New York
Client:
United Way of New York
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94074A
Award:
1994 Advertising Bronze Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
National Association of Atomic Veterans
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94075A
Award:
1994 Advertising Gold Pencil
Agency:
Hoffman/Lewis / San Francisco
Client:
Spectrum Foods/Prego Restaurant
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
94084R
Award:
1994 Advertising Silver Pencil
Agency:
Mendelsohn/Zien Advertising / Los Angeles
Client:
Loews Coronado Bay Resort
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
94085R
Award:
1994 Advertising Bronze Pencil
Agency:
The Richards Group / Dallas
Client:
Motel 6
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
94086R
Award:
1994 Advertising Gold Pencil
Agency:
Cole & Weber / Portland
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94017A
Award:
1994 Advertising Gold Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
Akva Spring Water
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94018A
Award:
1994 Advertising Silver Pencil
Agency:
Cole & Weber / Portland
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94019A
Award:
1994 Advertising Bronze Pencil
Agency:
BSB / Hong Kong
Client:
Preparation H
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94020A
Award:
1994 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Healthtex
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94021A
Award:
1994 Advertising Silver Pencil
Agency:
Young & Rubicam / Cape Town, South Africa
Client:
Autistic Children's Society
Title:
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
94076R
Award:
1994 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
McQueeny Ties
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
94051A
Award:
1994 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Dick Gerdes
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
94052A
Award:
1994 Advertising Bronze Pencil
Agency:
Kohnke Koeneke / Milwaukee
Client:
Back Hoe Bob
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
94053A
Award:
1994 Advertising Gold Pencil
Agency:
Arnold Finnegan Martin / Richmond
Client:
Play It Again Sports
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
94001A
Award:
1994 Advertising Silver Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
94002A
Award:
1994 Advertising Bronze Pencil
Agency:
Lowe & Partners/SMS / New York
Client:
Mercedes-Benz
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
94003A
Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processor Advisory Board
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
94033A
Award:
1994 Advertising Bronze Pencil
Agency:
The Colby Agency / Los Angeles
Client:
The Beverly Center
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
94034A
Award:
1994 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
94030A
Award:
1994 Advertising Silver Pencil
Agency:
Hunt Murray / Minneapolis
Client:
Mystic Lake Casino
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
94031A
Award:
1994 Advertising Bronze Pencil
Agency:
BBDO / Los Angeles
Client:
Apple Computer
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
94032A
Award:
1994 Advertising Gold Pencil
Agency:
Wells Rich Greene BDDP / New York
Client:
The Ad Council/Department of Transportation
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
94077T
Award:
1994 Advertising Silver Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
H.E.A.
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
94078T
Award:
1994 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
H.E.A.
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
94079T
Award:
1994 Advertising Gold Pencil
Agency:
BSB / Hong Kong
Client:
Preparation H
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Annual ID:
94023A
Award:
1994 Advertising Gold Pencil
Agency:
Cole & Weber / Portland
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Annual ID:
94024A
Award:
1994 Advertising Silver Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
Akva Spring Water
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Annual ID:
94025A
Award:
1994 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Healthtex
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Annual ID:
94026A
Award:
1994 Advertising Gold Pencil
Agency:
McConnaughy Stein Schmidt Brown / Chicago
Client:
Zoo Station Teen Club
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
94081R
Award:
1994 Advertising Silver Pencil
Agency:
Mendelsohn/Zien Advertising / Los Angeles
Client:
Loews Coronado Bay Resort
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
94082R
Award:
1994 Advertising Bronze Pencil
Agency:
The Richards Group / Dallas
Client:
Motel 6
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
94083R
Award:
1994 Advertising Bronze Pencil
Agency:
Joe Duffy Design / Minneapolis
Client:
Wieland Furniture Company
Title:
Category:
Collateral / Collateral Sales Kit
Annual ID:
94050A
Award:
1994 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
FMC Corporation
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94038A
Award:
1994 Advertising Silver Pencil
Agency:
Cole & Weber / Portland
Client:
London Underground
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94039A
Award:
1994 Advertising Silver Pencil
Agency:
Leonard Monahan Lubars & Kelly / Providence
Client:
Polaroid Corporation
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94040A
Award:
1994 Advertising Bronze Pencil
Agency:
Leonard Monahan Lubars & Kelly / Providence
Client:
Polaroid Corporation
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94041A
Award:
1994 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Odyssey Sports
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94042A
Award:
1994 Advertising Bronze Pencil
Agency:
Delvico Bates / Barcelona
Client:
Spanish Cancer Association/AECC
Title:
Category:
International Foreign Language Commercial
Annual ID:
94102T
Award:
1994 Advertising Gold Pencil
Agency:
Cole & Weber / Portland
Client:
The Oregonian
Title:
Category:
Trade / Trade B/W 1 Page or Spread: Single
Annual ID:
94035A
Award:
1994 Advertising Gold Pencil
Agency:
Martin/Williams / Minneapolis
Client:
Art Directors/Copywriters Club of Minnesota
Title:
Category:
Trade / Trade B/W 1 Page or Spread: Single
Annual ID:
94036A
Award:
1994 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Dick Gerdes
Title:
Category:
Trade / Trade B/W 1 Page or Spread: Single
Annual ID:
94037A
Award:
1994 Advertising Gold Pencil
Agency:
Kruskopf Olson / Minneapolis
Client:
Pet Food Warehouse
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94091T
Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94092T
Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94093T
Award:
1994 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94094T
Award:
1994 Advertising Bronze Pencil
Agency:
Wieden+Kennedy
Client:
Nike
Title:
I Am Not a Role Model
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94094T
