The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Wells Rich Greene BDDP / New York Client: The Ad Council/Department of Transportation Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Doyle Advertising and Design Group / Boston Client: National Association of Atomic Veterans Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Ingalls Quinn & Johnson / Boston Client: Pine Street Inn Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Bozell / New York Client: United Way of New York Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Doyle Advertising and Design Group / Boston Client: National Association of Atomic Veterans Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Cole & Weber / Portland Client: London Underground Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Trade / Trade Color 1 Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Odyssey Sports Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Larson. Berg. Kahn. / Chicago Client: ScrubYourPup / Chicago Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Earle Palmer Brown / Philadelphia Client: WMMR 93.3 Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Cole & Weber / Portland Client: Cycle Oregon Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Dentsu Young & Rubicam / Singapore Client: Lexus Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: BBDO / Los Angeles Client: Apple Computer Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: The Idea Factory / New York Client: Manhattan Brewing Company Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Spider / Kuala Lumpur Client: Fimaco SDN BHD Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Young & Rubicam / Cape Town, South Africa Client: Autistic Children's Society Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: The Richards Group / Dallas Client: McQueeney Ties Category: Collateral / Collateral Point of Purchase
Agency: The Richards Group / Dallas Client: Motel 6 Category: Collateral / Collateral Point of Purchase
Agency: The Martin Agency / Richmond Client: Wrangler Category: Collateral / Collateral Point of Purchase
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Collateral / Collateral Point of Purchase
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Collateral / Collateral Point of Purchase
Agency: Young & Rubicam Adelaide / Dulwich, South Australia Client: Royal Zoological Gardens Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Colby Agency / Los Angeles Client: Greenpeace Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: BSB / Hong Kong Client: Preparation H Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: Cole & Weber / Portland Client: Dr. Martens Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: The Martin Agency / Richmond Client: Healthtex Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Outdoor / Outdoor: Campaign
Agency: The Colby Agency / Los Angeles Client: The Beverly Center Category: Outdoor / Outdoor: Campaign
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Richmond Client: The Edgar Allen Poe Museum Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Village Voice Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: The Richards Group / Dallas Client: McQueeney Ties Category: Collateral / Collateral Direct Mail: Campaign
Agency: Kohnke Koeneke / Milwaukee Client: Back Hoe Bob Category: Collateral / Collateral Direct Mail: Campaign
Agency: Saatchi & Saatchi / Nyon, Switzerland Client: IRL Printers Category: Collateral / Collateral Direct Mail: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Outdoor / Outdoor: Single
Agency: BBDO / Los Angeles Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: Delvico Bates / Barcelona Client: Spanish Cancer Association/AECC Category: International Foreign Language Commercial
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Bicycle Components Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Fallon McElligott / Minneapolis Client: Weyerhaeuser Paper Company Category: Collateral / Collateral Brochures Other Than by Mail
Agency: MTV Networks / New York Client: MTV Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single

1994 Advertising Gold Pencil

Wells Rich Greene BDDP / New York

The Ad Council/Department of Transportation

Public Service/Political / Public Service/Political Television: Campaign

94080T

1994 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94071A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

National Association of Atomic Veterans

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94072A

1994 Advertising Silver Pencil

Ingalls Quinn & Johnson / Boston

Pine Street Inn

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94073A

1994 Advertising Bronze Pencil

Bozell / New York

United Way of New York

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94074A

1994 Advertising Bronze Pencil

Doyle Advertising and Design Group / Boston

National Association of Atomic Veterans

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94075A

1994 Advertising Gold Pencil

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color 1 Page or Spread: Single

94038A

1994 Advertising Silver Pencil

Cole & Weber / Portland

London Underground

Trade / Trade Color 1 Page or Spread: Single

94039A

1994 Advertising Silver Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Trade / Trade Color 1 Page or Spread: Single

94040A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Trade / Trade Color 1 Page or Spread: Single

94041A

1994 Advertising Bronze Pencil

VitroRobertson / San Diego

Odyssey Sports

Trade / Trade Color 1 Page or Spread: Single

94042A

1994 Advertising Gold Pencil

Larson. Berg. Kahn. / Chicago

ScrubYourPup / Chicago

Consumer Television / Consumer Television Under $50,000 Budget

94099T

1994 Advertising Bronze Pencil

Earle Palmer Brown / Philadelphia

WMMR 93.3

Consumer Television / Consumer Television Under $50,000 Budget

94100T

1994 Advertising Silver Pencil

Cole & Weber / Portland

Cycle Oregon

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

94004A

1994 Advertising Silver Pencil

Dentsu Young & Rubicam / Singapore

Lexus

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

94005A

1994 Advertising Bronze Pencil

BBDO / Los Angeles

Apple Computer

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

94006A

1994 Advertising Bronze Pencil

The Idea Factory / New York

Manhattan Brewing Company

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

94007A

1994 Advertising Bronze Pencil

Spider / Kuala Lumpur

Fimaco SDN BHD

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

94008A

1994 Advertising Silver Pencil

Young & Rubicam / Cape Town, South Africa

Autistic Children's Society

Public Service/Political / Public Service/Political Radio: Campaign

94076R

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeney Ties

Collateral / Collateral Point of Purchase

94057A

1994 Advertising Gold Pencil

The Richards Group / Dallas

Motel 6

Collateral / Collateral Point of Purchase

94058A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Wrangler

Collateral / Collateral Point of Purchase

94059A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Collateral / Collateral Point of Purchase

94060A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Collateral / Collateral Point of Purchase

94061A

1994 Advertising Gold Pencil

Young & Rubicam Adelaide / Dulwich, South Australia

Royal Zoological Gardens

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94065A

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94066A

1994 Advertising Bronze Pencil

The Colby Agency / Los Angeles

Greenpeace

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94067A

1994 Advertising Gold Pencil

BSB / Hong Kong

Preparation H

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94023A

1994 Advertising Gold Pencil

Cole & Weber / Portland

Dr. Martens

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94024A

1994 Advertising Silver Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94025A

1994 Advertising Bronze Pencil

The Martin Agency / Richmond

Healthtex

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94026A

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Outdoor / Outdoor: Campaign

94033A

1994 Advertising Bronze Pencil

The Colby Agency / Los Angeles

The Beverly Center

Outdoor / Outdoor: Campaign

94034A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

94012A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

The Edgar Allen Poe Museum

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

94013A

1994 Advertising Bronze Pencil

Mad Dogs & Englishmen / New York

Village Voice

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

94014A

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeney Ties

Collateral / Collateral Direct Mail: Campaign

94054A

1994 Advertising Silver Pencil

Kohnke Koeneke / Milwaukee

Back Hoe Bob

Collateral / Collateral Direct Mail: Campaign

94055A

1994 Advertising Bronze Pencil

Saatchi & Saatchi / Nyon, Switzerland

IRL Printers

Collateral / Collateral Direct Mail: Campaign

94056A

1994 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Campaign

94095T

1994 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

94096T

1994 Advertising Bronze Pencil

Hunt Murray / Minneapolis

Mystic Lake Casino

Consumer Television / Consumer Television :30/:25 Campaign

94097T

1994 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

94030A

1994 Advertising Silver Pencil

Hunt Murray / Minneapolis

Mystic Lake Casino

Outdoor / Outdoor: Single

94031A

1994 Advertising Bronze Pencil

BBDO / Los Angeles

Apple Computer

Outdoor / Outdoor: Single

94032A

1994 Advertising Bronze Pencil

Delvico Bates / Barcelona

Spanish Cancer Association/AECC

International Foreign Language Commercial

94102T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Specialized Bicycle Components

Collateral / Collateral Brochures Other Than by Mail

94047A

1994 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Weyerhaeuser Paper Company

Collateral / Collateral Brochures Other Than by Mail

94048A

1994 Advertising Bronze Pencil

MTV Networks / New York

MTV

Collateral / Collateral Brochures Other Than by Mail

94049A

1994 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike Europe

Consumer Television / Consumer Television Over :30 Single

94087T

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