The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: BBDO / New York Client: Pepsi-Cola Company Category: Consumer Radio / Consumer Radio: Single
Agency: Butler Shine & Stern / Sausalito Client: Indian Wells Water Company Category: Consumer Radio / Consumer Radio: Single
Agency: Butler Shine & Stern / Sausalito Client: Indian Wells Water Company Category: Consumer Radio / Consumer Radio: Single
Agency: Chiat/Day / New York Client: MTV Music Televsion Category: Consumer Radio / Consumer Radio: Single
Agency: Cole & Weber / Portland Client: Oregon State Lottery Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Consumer Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business School Category: Consumer Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business School Category: Consumer Radio / Consumer Radio: Single
Agency: Griswold Communications / Cleveland Client: Old Stone Church Category: Consumer Radio / Consumer Radio: Single
Agency: Hunt Murray / Minneapolis Client: Linguini & Bob Category: Consumer Radio / Consumer Radio: Single
Agency: Kauffman Stewart / Minneapolis Client: KTCA-TV Category: Consumer Radio / Consumer Radio: Single
Agency: McCann-Erickson / Seattle Client: Seattle Advertising Federation/ The American Advertising Museum Category: Consumer Radio / Consumer Radio: Single
Agency: Pirate Radio / Toronto Client: Mindtrap Games Category: Consumer Radio / Consumer Radio: Single
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Agency: Rossin Greenberg Seronick / Boston Client: Worcester Telegram & Gazette Category: Consumer Radio / Consumer Radio: Single
Agency: W.B. Doner & Company / Baltimore Client: Middle Atlantic Milk Marketing Association Category: Consumer Radio / Consumer Radio: Single
Agency: Wieden+Kennedy / Portland Client: Nike Town Category: Consumer Radio / Consumer Radio: Single
Agency: Lord Dentsu & Partners / New York Client: AT&T Universal Card Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: The Miller Group / Toluca Lake, CA Client: The Gay Men's Chorus of Los Angeles Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Angotti Thomas Hedge / New York Client: Austin Nichols & Company - Wild Turkey, Rare Breed Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: BSB / Hong Kong Client: Mir Carpets Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: BBDO / Los Angeles Client: Apple Computer Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Cheetham Bell / London Client: Berghaus Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: DFSD Bozell / London Client: Triumph Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: Atomic for Sport Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Leagas Delaney / London Client: Harrods Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Leo Burnett Company / Chicago Client: Schieffelin & Somerset Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: The Martin Agency / Richmond Client: Healthtex Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: The Martin Agency / Richmond Client: Healthtex Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: The Martin Agency / Richmond Client: Healthtex Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Pagano Schenck & Kay / Providence Client: Cannondale Corporation Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Stein Robaire Helm / Los Angeles Client: Giro Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Bicycle Components Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: UNUM Corporation Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Kohnke Koeneke / Milwaukee Client: Milwaukee Public Museum Category: Collateral / Collateral Brochures Other Than by Mail
Agency: McIlroy Coates / Edinburgh Client: Adelphi Distillery Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Mintz & Hoke / Avon, CT Client: Frank Marchese Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Partners & Simons / Boston Client: Sisley/Benetton Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Stein Robaire Helm / Los Angeles Client: Zoom TV Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Studio Seireeni / Los Angeles Client: Gotcha Sportswear Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Team One Advertising / El Segundo, CA Client: Lexus Category: Collateral / Collateral Brochures Other Than by Mail
Agency: VH-1 / New York Client: VH-1 Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Abbott Mead Vickers.BBDO / London Client: National Pensioners Convention Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single

1994 Advertising Finalist

BBDO / New York

Pepsi-Cola Company

Consumer Radio / Consumer Radio: Single

94408R

1994 Advertising Finalist

Butler Shine & Stern / Sausalito

Indian Wells Water Company

Consumer Radio / Consumer Radio: Single

94409R

1994 Advertising Finalist

Butler Shine & Stern / Sausalito

Indian Wells Water Company

Consumer Radio / Consumer Radio: Single

94410R

1994 Advertising Finalist

Chiat/Day / New York

MTV Music Televsion

Consumer Radio / Consumer Radio: Single

94411R

1994 Advertising Finalist

Cole & Weber / Portland

Oregon State Lottery

Consumer Radio / Consumer Radio: Single

94412R

1994 Advertising Finalist

Fallon McElligott / Minneapolis

Star Tribune

Consumer Radio / Consumer Radio: Single

94413R

1994 Advertising Finalist

Fallon McElligott / Minneapolis

Star Tribune

Consumer Radio / Consumer Radio: Single

94414R

1994 Advertising Finalist

Goldsmith/Jeffrey / New York

Crain's New York Business School

Consumer Radio / Consumer Radio: Single

94415R

1994 Advertising Finalist

Goldsmith/Jeffrey / New York

Crain's New York Business School

Consumer Radio / Consumer Radio: Single

94416R

1994 Advertising Finalist

Griswold Communications / Cleveland

Old Stone Church

Consumer Radio / Consumer Radio: Single

94417R

1994 Advertising Finalist

Hunt Murray / Minneapolis

Linguini & Bob

Consumer Radio / Consumer Radio: Single

94418R

1994 Advertising Finalist

Kauffman Stewart / Minneapolis

KTCA-TV

Consumer Radio / Consumer Radio: Single

94419R

1994 Advertising Finalist

McCann-Erickson / Seattle

Seattle Advertising Federation/ The American Advertising Museum

Consumer Radio / Consumer Radio: Single

94420R

1994 Advertising Finalist

Pirate Radio / Toronto

Mindtrap Games

Consumer Radio / Consumer Radio: Single

94421R

1994 Advertising Finalist

The Richards Group / Dallas

Motel 6

Consumer Radio / Consumer Radio: Single

94422R

1994 Advertising Finalist

The Richards Group / Dallas

Motel 6

Consumer Radio / Consumer Radio: Single

94423R

1994 Advertising Finalist

Rossin Greenberg Seronick / Boston

Worcester Telegram & Gazette

Consumer Radio / Consumer Radio: Single

94424R

1994 Advertising Finalist

W.B. Doner & Company / Baltimore

Middle Atlantic Milk Marketing Association

Consumer Radio / Consumer Radio: Single

94425R

1994 Advertising Finalist

Wieden+Kennedy / Portland

Nike Town

Consumer Radio / Consumer Radio: Single

94426R

1994 Advertising Finalist

Lord Dentsu & Partners / New York

AT&T Universal Card

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94249A

1994 Advertising Finalist

The Miller Group / Toluca Lake, CA

The Gay Men's Chorus of Los Angeles

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94250A

1994 Advertising Finalist

Angotti Thomas Hedge / New York

Austin Nichols & Company - Wild Turkey, Rare Breed

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94251A

1994 Advertising Finalist

BSB / Hong Kong

Mir Carpets

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94252A

1994 Advertising Finalist

BBDO / Los Angeles

Apple Computer

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94253A

1994 Advertising Finalist

Cheetham Bell / London

Berghaus

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94254A

1994 Advertising Finalist

DFSD Bozell / London

Triumph

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94255A

1994 Advertising Finalist

Fallon McElligott / Minneapolis

Atomic for Sport

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94256A

1994 Advertising Finalist

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94257A

1994 Advertising Finalist

Leagas Delaney / London

Harrods

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94258A

1994 Advertising Finalist

Leo Burnett Company / Chicago

Schieffelin & Somerset

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94259A

1994 Advertising Finalist

The Martin Agency / Richmond

Healthtex

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94260A

1994 Advertising Finalist

The Martin Agency / Richmond

Healthtex

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94261A

1994 Advertising Finalist

The Martin Agency / Richmond

Healthtex

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94262A

1994 Advertising Finalist

Pagano Schenck & Kay / Providence

Cannondale Corporation

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94263A

1994 Advertising Finalist

Stein Robaire Helm / Los Angeles

Giro

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94264A

1994 Advertising Finalist

Wieden+Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94265A

1994 Advertising Finalist

Wieden+Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94266A

1994 Advertising Finalist

Wieden+Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94267A

1994 Advertising Finalist

Carmichael Lynch / Minneapolis

American Standard

Collateral / Collateral Brochures Other Than by Mail

94338A

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

Specialized Bicycle Components

Collateral / Collateral Brochures Other Than by Mail

94339A

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

UNUM Corporation

Collateral / Collateral Brochures Other Than by Mail

94340A

1994 Advertising Finalist

Kohnke Koeneke / Milwaukee

Milwaukee Public Museum

Collateral / Collateral Brochures Other Than by Mail

94341A

1994 Advertising Finalist

McIlroy Coates / Edinburgh

Adelphi Distillery

Collateral / Collateral Brochures Other Than by Mail

94342A

1994 Advertising Finalist

Mintz & Hoke / Avon, CT

Frank Marchese

Collateral / Collateral Brochures Other Than by Mail

94343A

1994 Advertising Finalist

Partners & Simons / Boston

Sisley/Benetton

Collateral / Collateral Brochures Other Than by Mail

94344A

1994 Advertising Finalist

Stein Robaire Helm / Los Angeles

Zoom TV

Collateral / Collateral Brochures Other Than by Mail

94345A

1994 Advertising Finalist

Studio Seireeni / Los Angeles

Gotcha Sportswear

Collateral / Collateral Brochures Other Than by Mail

94346A

1994 Advertising Finalist

Team One Advertising / El Segundo, CA

Lexus

Collateral / Collateral Brochures Other Than by Mail

94347A

1994 Advertising Finalist

VH-1 / New York

VH-1

Collateral / Collateral Brochures Other Than by Mail

94348A

1994 Advertising Finalist

Abbott Mead Vickers.BBDO / London

National Pensioners Convention

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94384A

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