The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Butler Shine & Stern / Sausalito Client: Butler Shine & Stern Category: Collateral / Collateral Self-Promotion
Agency: Laughlin/Constable / Milwaukee Client: Laughlin/Constable Category: Collateral / Collateral Self-Promotion
Agency: Martin/Williams / Minneapolis Client: Martin/Williams Category: Collateral / Collateral Self-Promotion
Agency: The Neiman Group / Harrisburg, PA Client: Ad Club of Central Pennsylvania Category: Collateral / Collateral Self-Promotion
Agency: Newell and Sorrell / London Client: Newell and Sorrell Category: Collateral / Collateral Self-Promotion
Agency: (718) 643-1048 / Brooklyn Client: Kevin Roddy Category: Collateral / Collateral Self-Promotion
Agency: Team One Advertising / El Segundo, CA Client: Team One Advertising Category: Collateral / Collateral Self-Promotion
Agency: (305) 921-8790 Advertising / Dania, FL Client: Mark Slatko Category: Collateral / Collateral Self-Promotion
Agency: Work / Marina del Rey Client: Work Category: Collateral / Collateral Self-Promotion
Agency: Carmichael Lynch / Minneapolis Client: Mack Trucks Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Clarity Coverdale Fury / Minneapolis Client: Northwestern National Life Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Cole & Weber / Portland Client: Bonneville Power Administration Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Devine & Pearson / Quincy, MA Client: Pitco Frialator Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Fallon McElligott / Minneapolis Client: Men's Journal Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Fallon McElligott / Minneapolis Client: Weyerhaeuser Paper Company Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Goldsmith/Jeffrey / New York Client: NYNEX Business to Business Directory Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Mad Dogs & Englishmen / New York Client: The Economist Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Odiorne Wilde Narraway Groome / San Francisco Client: Red Sky Films Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Wieden+Kennedy / Portland Client: ESPN Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Wieden+Kennedy / Portland Client: YM Magazine Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: The Richards Group / Dallas Client: Harley-Davidson of North Texas Category: Collateral / Collateral Direct Mail: Campaign
Agency: Arian Lowe Travis & Gusick / Chicago Client: Centers for Disease Control & Prevention/Office on Smoking & Health Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Saatchi & Saatchi / Amsterdam Client: Audi/Pon's Automobielhandel Category: International Foreign Language Commercial
Agency: Leo Burnett Hato Rey, Puerto Rico Client: G.A. Life Assurance Company of Puerto Rico Category: International Foreign Language Commercial
Agency: Abbott Mead Vickers.BBDO / London Client: National Pensioners Convention Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: BSB / Hong Kong Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: BSB / Hong Kong Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Doyle Advertising and Design Group / Boston Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Euro RSCG Ball Partnership / Singapore Client: Options Publications / Euro RSCG Ball Partnership Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Euro RSCG / London Client: Department of Trade & Industry Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Mullen / Wenham, MA Client: World Society for the Protection of Animals Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: AD2 / Honolulu Client: Earthtrust Category: Public Service/Political / Public Service/Political Television: Single
Agency: Bozell / New York Client: The Miami Project to Cure Paralysis Category: Public Service/Political / Public Service/Political Television: Single
Agency: Livingston and Company / Marina del Ray Client: California Department of Health Services Category: Public Service/Political / Public Service/Political Television: Single
Agency: Saatchi & Saatchi / Auckland, New Zealand Client: Max the Music Channel Category: Public Service/Political / Public Service/Political Television: Single
Agency: BBDO / New York Client: Pepsi-Cola Company Category: Consumer Radio / Consumer Radio: Single
Agency: Butler Shine & Stern / Sausalito Client: Indian Wells Water Company Category: Consumer Radio / Consumer Radio: Single
Agency: Butler Shine & Stern / Sausalito Client: Indian Wells Water Company Category: Consumer Radio / Consumer Radio: Single
Agency: Chiat/Day / New York Client: MTV Music Televsion Category: Consumer Radio / Consumer Radio: Single
Agency: Cole & Weber / Portland Client: Oregon State Lottery Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Consumer Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business School Category: Consumer Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business School Category: Consumer Radio / Consumer Radio: Single
Agency: Griswold Communications / Cleveland Client: Old Stone Church Category: Consumer Radio / Consumer Radio: Single
Agency: Hunt Murray / Minneapolis Client: Linguini & Bob Category: Consumer Radio / Consumer Radio: Single
Agency: Kauffman Stewart / Minneapolis Client: KTCA-TV Category: Consumer Radio / Consumer Radio: Single

1994 Advertising Finalist

Butler Shine & Stern / Sausalito

Butler Shine & Stern

Collateral / Collateral Self-Promotion

94375A

1994 Advertising Finalist

Laughlin/Constable / Milwaukee

Laughlin/Constable

Collateral / Collateral Self-Promotion

94376A

1994 Advertising Finalist

Martin/Williams / Minneapolis

Martin/Williams

Collateral / Collateral Self-Promotion

94377A

1994 Advertising Finalist

The Neiman Group / Harrisburg, PA

Ad Club of Central Pennsylvania

Collateral / Collateral Self-Promotion

94378A

1994 Advertising Finalist

Newell and Sorrell / London

Newell and Sorrell

Collateral / Collateral Self-Promotion

94379A

1994 Advertising Finalist

(718) 643-1048 / Brooklyn

Kevin Roddy

Collateral / Collateral Self-Promotion

94380A

1994 Advertising Finalist

Team One Advertising / El Segundo, CA

Team One Advertising

Collateral / Collateral Self-Promotion

94381A

1994 Advertising Finalist

(305) 921-8790 Advertising / Dania, FL

Mark Slatko

Collateral / Collateral Self-Promotion

94382A

1994 Advertising Finalist

Work / Marina del Rey

Work

Collateral / Collateral Self-Promotion

94383A

1994 Advertising Finalist

Carmichael Lynch / Minneapolis

Mack Trucks

Trade / Trade B/W or Color Any Size: Campaign

94326A

1994 Advertising Finalist

Clarity Coverdale Fury / Minneapolis

Northwestern National Life

Trade / Trade B/W or Color Any Size: Campaign

94327A

1994 Advertising Finalist

Cole & Weber / Portland

Bonneville Power Administration

Trade / Trade B/W or Color Any Size: Campaign

94328A

1994 Advertising Finalist

Devine & Pearson / Quincy, MA

Pitco Frialator

Trade / Trade B/W or Color Any Size: Campaign

94329A

1994 Advertising Finalist

Fallon McElligott / Minneapolis

Men's Journal

Trade / Trade B/W or Color Any Size: Campaign

94330A

1994 Advertising Finalist

Fallon McElligott / Minneapolis

Weyerhaeuser Paper Company

Trade / Trade B/W or Color Any Size: Campaign

94331A

1994 Advertising Finalist

Goldsmith/Jeffrey / New York

Everlast

Trade / Trade B/W or Color Any Size: Campaign

94332A

1994 Advertising Finalist

Goldsmith/Jeffrey / New York

NYNEX Business to Business Directory

Trade / Trade B/W or Color Any Size: Campaign

94333A

1994 Advertising Finalist

Mad Dogs & Englishmen / New York

The Economist

Trade / Trade B/W or Color Any Size: Campaign

94334A

1994 Advertising Finalist

Odiorne Wilde Narraway Groome / San Francisco

Red Sky Films

Trade / Trade B/W or Color Any Size: Campaign

94335A

1994 Advertising Finalist

Wieden+Kennedy / Portland

ESPN

Trade / Trade B/W or Color Any Size: Campaign

94336A

1994 Advertising Finalist

Wieden+Kennedy / Portland

YM Magazine

Trade / Trade B/W or Color Any Size: Campaign

94337A

1994 Advertising Finalist

The Richards Group / Dallas

Harley-Davidson of North Texas

Collateral / Collateral Direct Mail: Campaign

94356A

1994 Advertising Finalist

Arian Lowe Travis & Gusick / Chicago

Centers for Disease Control & Prevention/Office on Smoking & Health

Public Service/Political / Public Service/Political Television: Campaign

94407T

1994 Advertising Finalist

Saatchi & Saatchi / Amsterdam

Audi/Pon's Automobielhandel

International Foreign Language Commercial

94496T

1994 Advertising Finalist

Leo Burnett Hato Rey, Puerto Rico

G.A. Life Assurance Company of Puerto Rico

International Foreign Language Commercial

94497T

1994 Advertising Finalist

Abbott Mead Vickers.BBDO / London

National Pensioners Convention

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94384A

1994 Advertising Finalist

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94385A

1994 Advertising Finalist

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94386A

1994 Advertising Finalist

BSB / Hong Kong

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94387A

1994 Advertising Finalist

BSB / Hong Kong

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94388A

1994 Advertising Finalist

Doyle Advertising and Design Group / Boston

Amnesty International

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94389A

1994 Advertising Finalist

Euro RSCG Ball Partnership / Singapore

Options Publications / Euro RSCG Ball Partnership

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94390A

1994 Advertising Finalist

Euro RSCG / London

Department of Trade & Industry

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94391A

1994 Advertising Finalist

Mullen / Wenham, MA

World Society for the Protection of Animals

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94392A

1994 Advertising Finalist

AD2 / Honolulu

Earthtrust

Public Service/Political / Public Service/Political Television: Single

94403T

1994 Advertising Finalist

Bozell / New York

The Miami Project to Cure Paralysis

Public Service/Political / Public Service/Political Television: Single

94404T

1994 Advertising Finalist

Livingston and Company / Marina del Ray

California Department of Health Services

Public Service/Political / Public Service/Political Television: Single

94405T

1994 Advertising Finalist

Saatchi & Saatchi / Auckland, New Zealand

Max the Music Channel

Public Service/Political / Public Service/Political Television: Single

94406T

1994 Advertising Finalist

BBDO / New York

Pepsi-Cola Company

Consumer Radio / Consumer Radio: Single

94408R

1994 Advertising Finalist

Butler Shine & Stern / Sausalito

Indian Wells Water Company

Consumer Radio / Consumer Radio: Single

94409R

1994 Advertising Finalist

Butler Shine & Stern / Sausalito

Indian Wells Water Company

Consumer Radio / Consumer Radio: Single

94410R

1994 Advertising Finalist

Chiat/Day / New York

MTV Music Televsion

Consumer Radio / Consumer Radio: Single

94411R

1994 Advertising Finalist

Cole & Weber / Portland

Oregon State Lottery

Consumer Radio / Consumer Radio: Single

94412R

1994 Advertising Finalist

Fallon McElligott / Minneapolis

Star Tribune

Consumer Radio / Consumer Radio: Single

94413R

1994 Advertising Finalist

Fallon McElligott / Minneapolis

Star Tribune

Consumer Radio / Consumer Radio: Single

94414R

1994 Advertising Finalist

Goldsmith/Jeffrey / New York

Crain's New York Business School

Consumer Radio / Consumer Radio: Single

94415R

1994 Advertising Finalist

Goldsmith/Jeffrey / New York

Crain's New York Business School

Consumer Radio / Consumer Radio: Single

94416R

1994 Advertising Finalist

Griswold Communications / Cleveland

Old Stone Church

Consumer Radio / Consumer Radio: Single

94417R

1994 Advertising Finalist

Hunt Murray / Minneapolis

Linguini & Bob

Consumer Radio / Consumer Radio: Single

94418R

1994 Advertising Finalist

Kauffman Stewart / Minneapolis

KTCA-TV

Consumer Radio / Consumer Radio: Single

94419R

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