Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Consumer Television / Consumer Television Over :30 Single
Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Collateral / Collateral Direct Mail: Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DeVito/Verdi / New York Client: Daffy's Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Cole & Weber / Portland Client: Cycle Oregon Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Dentsu Young & Rubicam / Singapore Client: Lexus Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Mendelsohn/Zien Advertising / Los Angeles Client: Loews Coronado Bay Resort Category: Consumer Radio / Consumer Radio: Campaign
Agency: Chiat/Day / Toronto Client: Cineplex Odeon Corporation Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: The Martin Agency / Richmond Client: Wrangler Category: Collateral / Collateral Point of Purchase
Agency: The Richards Group / Dallas Client: The Richards Group Category: Collateral / Collateral Self-Promotion
Agency: Young & Rubicam Adelaide / Dulwich, South Australia Client: Royal Zoological Gardens Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Clarity Coverdale Fury / Minneapolis Client: St. Paul Pioneer Press Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Cole & Weber / Portland Client: Dr. Martens Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Ingalls Quinn & Johnson / Boston Client: Pine Street Inn Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Abbott Mead Vickers.BBDO / London Client: H.E.A. Category: Public Service/Political / Public Service/Political Television: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Bicycle Components Category: Collateral / Collateral Brochures Other Than by Mail
Agency: The Martin Agency / Richmond Client: The Edgar Allen Poe Museum Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Outdoor / Outdoor: Campaign
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: Cole & Weber / Portland Client: London Underground Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Cole & Weber / Portland Client: London Underground Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Mendelsohn/Zien Advertising / Los Angeles Client: Loews Coronado Bay Resort Category: Consumer Radio / Consumer Radio: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Young & Rubicam / Cape Town, South Africa Client: Autistic Children's Society Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: Fallon McElligott / Minneapolis Client: Art Center College of Design Category: Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single
Agency: Kohnke Koeneke / Milwaukee Client: Back Hoe Bob Category: Collateral / Collateral Direct Mail: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

94002A

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Consumer Television / Consumer Television Over :30 Single

94089T

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Collateral / Collateral Direct Mail: Single

94052A

1994 Advertising Silver Pencil

Hunt Murray / Minneapolis

Mystic Lake Casino

Outdoor / Outdoor: Single

94031A

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94092T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94093T

1994 Advertising Silver Pencil

DeVito/Verdi / New York

Daffy's

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

94028A

1994 Advertising Silver Pencil

Cole & Weber / Portland

Cycle Oregon

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

94004A

1994 Advertising Silver Pencil

Dentsu Young & Rubicam / Singapore

Lexus

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

94005A

1994 Advertising Silver Pencil

Mendelsohn/Zien Advertising / Los Angeles

Loews Coronado Bay Resort

Consumer Radio / Consumer Radio: Campaign

94085R

1994 Advertising Silver Pencil

Chiat/Day / Toronto

Cineplex Odeon Corporation

Non-Broadcast / Non-Broadcast: Cinema

94101T

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Trade / Trade B/W 1 Page or Spread: Single

94037A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Wrangler

Collateral / Collateral Point of Purchase

94059A

1994 Advertising Silver Pencil

The Richards Group / Dallas

The Richards Group

Collateral / Collateral Self-Promotion

94063A

1994 Advertising Silver Pencil

Young & Rubicam Adelaide / Dulwich, South Australia

Royal Zoological Gardens

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

94069A

1994 Advertising Silver Pencil

Clarity Coverdale Fury / Minneapolis

St. Paul Pioneer Press

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

94010A

1994 Advertising Silver Pencil

Cole & Weber / Portland

Dr. Martens

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

94019A

1994 Advertising Silver Pencil

Ingalls Quinn & Johnson / Boston

Pine Street Inn

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94073A

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

H.E.A.

Public Service/Political / Public Service/Political Television: Single

94078T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Specialized Bicycle Components

Collateral / Collateral Brochures Other Than by Mail

94047A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

The Edgar Allen Poe Museum

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

94013A

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Outdoor / Outdoor: Campaign

94033A

1994 Advertising Silver Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94025A

1994 Advertising Silver Pencil

Cole & Weber / Portland

London Underground

Trade / Trade Color 1 Page or Spread: Single

94039A

1994 Advertising Silver Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Trade / Trade Color 1 Page or Spread: Single

94040A

1994 Advertising Silver Pencil

Cole & Weber / Portland

London Underground

Trade / Trade B/W or Color Any Size: Campaign

94044A

1994 Advertising Silver Pencil

Mendelsohn/Zien Advertising / Los Angeles

Loews Coronado Bay Resort

Consumer Radio / Consumer Radio: Single

94082R

1994 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

94096T

1994 Advertising Silver Pencil

Young & Rubicam / Cape Town, South Africa

Autistic Children's Society

Public Service/Political / Public Service/Political Radio: Campaign

94076R

1994 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Art Center College of Design

Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single

94015A

1994 Advertising Silver Pencil

Kohnke Koeneke / Milwaukee

Back Hoe Bob

Collateral / Collateral Direct Mail: Campaign

94055A

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94066A


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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