The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

I Am Not a Role Model
Agency: Wieden+Kennedy
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single


Award:
1994 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94094T

Award:
1994 Advertising Bronze Pencil
Agency:
Wieden+Kennedy
Client:
Nike
Title:
I Am Not a Role Model
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94094T

Award:
1994 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Weyerhaeuser Paper Company
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
94048A

Award:
1994 Advertising Bronze Pencil
Agency:
MTV Networks / New York
Client:
MTV
Title:
Category:
Collateral / Collateral Brochures Other Than by Mail
Annual ID:
94049A

Award:
1994 Advertising Bronze Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
Doyle Advertising and Design Group
Title:
Category:
Collateral / Collateral Self-Promotion
Annual ID:
94064A

Award:
1994 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
H.E.A.
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
94079T

Award:
1994 Advertising Bronze Pencil
Agency:
Leonard Monahan Lubars & Kelly / Providence
Client:
Polaroid Corporation
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94041A

Award:
1994 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Odyssey Sports
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94042A

Award:
1994 Advertising Bronze Pencil
Agency:
Kohnke Koeneke / Milwaukee
Client:
Back Hoe Bob
Title:
Category:
Collateral / Collateral Direct Mail: Single
Annual ID:
94053A

Award:
1994 Advertising Bronze Pencil
Agency:
Joe Duffy Design / Minneapolis
Client:
Wieland Furniture Company
Title:
Category:
Collateral / Collateral Sales Kit
Annual ID:
94050A

Award:
1994 Advertising Bronze Pencil
Agency:
The Colby Agency / Los Angeles
Client:
The Beverly Center
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
94034A

Award:
1994 Advertising Bronze Pencil
Agency:
Bozell / New York
Client:
United Way of New York
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94074A

Award:
1994 Advertising Bronze Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
National Association of Atomic Veterans
Title:
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
94075A

Award:
1994 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Wrangler
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
94098T

Award:
1994 Advertising Bronze Pencil
Agency:
Ammirati & Puris / New York
Client:
Nikon
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
94045A

Award:
1994 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Oregon Film & Video
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
94046A

Award:
1994 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Art Center College of Design
Title:
Category:
Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Annual ID:
94022A

Award:
1994 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Nyon, Switzerland
Client:
IRL Printers
Title:
Category:
Collateral / Collateral Direct Mail: Campaign
Annual ID:
94056A

Award:
1994 Advertising Bronze Pencil
Agency:
The Richards Group / Dallas
Client:
Motel 6
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
94083R

Award:
1994 Advertising Bronze Pencil
Agency:
The Colby Agency / Los Angeles
Client:
Greenpeace
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
94067A

Award:
1994 Advertising Bronze Pencil
Agency:
Leonard Monahan Lubars & Kelly / Providence
Client:
Polaroid Corporation
Title:
Category:
Collateral / Collateral Point of Purchase
Annual ID:
94060A

Award:
1994 Advertising Bronze Pencil
Agency:
Leonard Monahan Lubars & Kelly / Providence
Client:
Polaroid Corporation
Title:
Category:
Collateral / Collateral Point of Purchase
Annual ID:
94061A

Award:
1994 Advertising Bronze Pencil
Agency:
The Colby Agency / Los Angeles
Client:
The Beverly Center
Title:
Category:
Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single
Annual ID:
94016A

Award:
1994 Advertising Bronze Pencil
Agency:
Leonard Monahan Lubars & Kelly / Providence
Client:
Roger Williams Park Zoo
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Annual ID:
94011A

Award:
1994 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Healthtex
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Annual ID:
94026A

Award:
1994 Advertising Bronze Pencil
Agency:
The Richards Group / Dallas
Client:
Motel 6
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
94086R

Award:
1994 Advertising Bronze Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
Village Voice
Title:
Category:
Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Annual ID:
94014A

Award:
1994 Advertising Bronze Pencil
Agency:
BBDO / Los Angeles
Client:
Apple Computer
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
94032A

Award:
1994 Advertising Bronze Pencil
Agency:
Hunt Murray / Minneapolis
Client:
Mystic Lake Casino
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
94097T

Award:
1994 Advertising Bronze Pencil
Agency:
DeVito/Verdi / New York
Client:
Daffy's
Title:
Category:
Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Annual ID:
94029A

Award:
1994 Advertising Bronze Pencil
Agency:
Lowe & Partners/SMS / New York
Client:
Mercedes-Benz
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Annual ID:
94003A

Award:
1994 Advertising Bronze Pencil
Agency:
BBDO / Los Angeles
Client:
Apple Computer
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
94006A

Award:
1994 Advertising Bronze Pencil
Agency:
The Idea Factory / New York
Client:
Manhattan Brewing Company
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
94007A

Award:
1994 Advertising Bronze Pencil
Agency:
Spider / Kuala Lumpur
Client:
Fimaco SDN BHD
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
94008A

Award:
1994 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Crisis Pregnancy Center
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
94070A

Award:
1994 Advertising Bronze Pencil
Agency:
BMP DDB Needham Worldwide / London
Client:
Courage
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
94090T

Award:
1994 Advertising Bronze Pencil
Agency:
BSB / Hong Kong
Client:
Preparation H
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94020A

Award:
1994 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Healthtex
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94021A

Award:
1994 Advertising Bronze Pencil
Agency:
Earle Palmer Brown / Philadelphia
Client:
WMMR 93.3
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
94100T
