The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: The Richards Group / Dallas Client: McQueeney Ties Category: Collateral / Collateral Direct Mail: Campaign
Agency: Kohnke Koeneke / Milwaukee Client: Back Hoe Bob Category: Collateral / Collateral Direct Mail: Campaign
Agency: Saatchi & Saatchi / Nyon, Switzerland Client: IRL Printers Category: Collateral / Collateral Direct Mail: Campaign
Agency: Joe Duffy Design / Minneapolis Client: Wieland Furniture Company Category: Collateral / Collateral Sales Kit
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Bicycle Components Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Fallon McElligott / Minneapolis Client: Weyerhaeuser Paper Company Category: Collateral / Collateral Brochures Other Than by Mail
Agency: MTV Networks / New York Client: MTV Category: Collateral / Collateral Brochures Other Than by Mail
Agency: The Richards Group / Dallas Client: McQueeny Ties Category: Collateral / Collateral Direct Mail: Single
Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Collateral / Collateral Direct Mail: Single
Agency: Kohnke Koeneke / Milwaukee Client: Back Hoe Bob Category: Collateral / Collateral Direct Mail: Single
Agency: The Richards Group / Dallas Client: McQueeney Ties Category: Collateral / Collateral Point of Purchase
Agency: The Richards Group / Dallas Client: Motel 6 Category: Collateral / Collateral Point of Purchase
Agency: The Martin Agency / Richmond Client: Wrangler Category: Collateral / Collateral Point of Purchase
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Collateral / Collateral Point of Purchase
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Collateral / Collateral Point of Purchase
Agency: Butler Shine & Stern / Sausalito Client: Butler Shine & Stern Category: Collateral / Collateral Self-Promotion
Agency: The Richards Group / Dallas Client: The Richards Group Category: Collateral / Collateral Self-Promotion
Agency: Doyle Advertising and Design Group / Boston Client: Doyle Advertising and Design Group Category: Collateral / Collateral Self-Promotion
Agency: The Richards Group / Dallas Client: Harley-Davidson of North Texas Category: Collateral / Collateral Direct Mail: Campaign
Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Bicycle Components Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: UNUM Corporation Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Kohnke Koeneke / Milwaukee Client: Milwaukee Public Museum Category: Collateral / Collateral Brochures Other Than by Mail
Agency: McIlroy Coates / Edinburgh Client: Adelphi Distillery Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Mintz & Hoke / Avon, CT Client: Frank Marchese Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Partners & Simons / Boston Client: Sisley/Benetton Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Stein Robaire Helm / Los Angeles Client: Zoom TV Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Studio Seireeni / Los Angeles Client: Gotcha Sportswear Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Team One Advertising / El Segundo, CA Client: Lexus Category: Collateral / Collateral Brochures Other Than by Mail
Agency: VH-1 / New York Client: VH-1 Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Hunt Murray / Minneapolis Client: Advanced Aerobatic Training Category: Collateral / Collateral Direct Mail: Single
Agency: Kohnke Koeneke / Milwaukee Client: Back Hoe Bob Category: Collateral / Collateral Direct Mail: Single
Agency: McCann-Erickson / Sydney, Australia Client: McCann-Erickson Category: Collateral / Collateral Direct Mail: Single
Agency: McDonald Davis & Associates / Milwaukee Client: Bigsby & Kruthers Category: Collateral / Collateral Direct Mail: Single
Agency: McDonald Davis & Associates / Milwaukee Client: Bigsby & Kruthers Category: Collateral / Collateral Direct Mail: Single
Agency: Spider / Kuala Lumpur, Malaysia Client: Slumberland Inchcape Category: Collateral / Collateral Direct Mail: Single
Agency: The Zimmerman Agency / Tallahassee Client: Creative Baskets Consulting Category: Collateral / Collateral Direct Mail: Single
Agency: Arnold Finnegan Martin / Richmond Client: Play It Again Sports Category: Collateral / Collateral Point of Purchase
Agency: dGWB / Irvine, CA Client: STA Category: Collateral / Collateral Point of Purchase
Agency: Fallon McElligott / Minneapolis Client: Jeremiah's Category: Collateral / Collateral Point of Purchase
Agency: Kohnke Koeneke / Milwaukee Client: Hector's Restaurant Category: Collateral / Collateral Point of Purchase
Agency: Fallon McElligott / Minneapolis Client: Wiederkehr Balloon Rides Category: Collateral / Collateral Point of Purchase
Agency: Lowe & Partners/SMS / New York Client: Mercedes-Benz Category: Collateral / Collateral Point of Purchase
Agency: Lowe & Partners/SMS / New York Client: South Street Seaport Museum Category: Collateral / Collateral Point of Purchase
Agency: Lowe & Partners/SMS / New York Client: South Street Seaport Museum Category: Collateral / Collateral Point of Purchase
Agency: The Martin Agency / Richmond Client: Healthtex Category: Collateral / Collateral Point of Purchase
Agency: Martin/Williams / Minneapolis Client: Target Stores/The Minneapolis Institute of Arts Category: Collateral / Collateral Point of Purchase
Agency: McFarland & Drier / Miami Client: Metro-Dade Solid Waste Management Category: Collateral / Collateral Point of Purchase
Agency: The Richards Group / Dallas Client: Dana's Dance Academy Category: Collateral / Collateral Point of Purchase
Agency: The Richards Group / Dallas Client: Harley-Davidson of North Texas Category: Collateral / Collateral Point of Purchase

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeney Ties

Collateral / Collateral Direct Mail: Campaign

94054A

1994 Advertising Silver Pencil

Kohnke Koeneke / Milwaukee

Back Hoe Bob

Collateral / Collateral Direct Mail: Campaign

94055A

1994 Advertising Bronze Pencil

Saatchi & Saatchi / Nyon, Switzerland

IRL Printers

Collateral / Collateral Direct Mail: Campaign

94056A

1994 Advertising Bronze Pencil

Joe Duffy Design / Minneapolis

Wieland Furniture Company

Collateral / Collateral Sales Kit

94050A

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Specialized Bicycle Components

Collateral / Collateral Brochures Other Than by Mail

94047A

1994 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Weyerhaeuser Paper Company

Collateral / Collateral Brochures Other Than by Mail

94048A

1994 Advertising Bronze Pencil

MTV Networks / New York

MTV

Collateral / Collateral Brochures Other Than by Mail

94049A

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeny Ties

Collateral / Collateral Direct Mail: Single

94051A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Collateral / Collateral Direct Mail: Single

94052A

1994 Advertising Bronze Pencil

Kohnke Koeneke / Milwaukee

Back Hoe Bob

Collateral / Collateral Direct Mail: Single

94053A

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeney Ties

Collateral / Collateral Point of Purchase

94057A

1994 Advertising Gold Pencil

The Richards Group / Dallas

Motel 6

Collateral / Collateral Point of Purchase

94058A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Wrangler

Collateral / Collateral Point of Purchase

94059A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Collateral / Collateral Point of Purchase

94060A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Collateral / Collateral Point of Purchase

94061A

1994 Advertising Gold Pencil

Butler Shine & Stern / Sausalito

Butler Shine & Stern

Collateral / Collateral Self-Promotion

94062A

1994 Advertising Silver Pencil

The Richards Group / Dallas

The Richards Group

Collateral / Collateral Self-Promotion

94063A

1994 Advertising Bronze Pencil

Doyle Advertising and Design Group / Boston

Doyle Advertising and Design Group

Collateral / Collateral Self-Promotion

94064A

1994 Advertising Finalist

The Richards Group / Dallas

Harley-Davidson of North Texas

Collateral / Collateral Direct Mail: Campaign

94356A

1994 Advertising Finalist

Carmichael Lynch / Minneapolis

American Standard

Collateral / Collateral Brochures Other Than by Mail

94338A

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

Specialized Bicycle Components

Collateral / Collateral Brochures Other Than by Mail

94339A

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

UNUM Corporation

Collateral / Collateral Brochures Other Than by Mail

94340A

1994 Advertising Finalist

Kohnke Koeneke / Milwaukee

Milwaukee Public Museum

Collateral / Collateral Brochures Other Than by Mail

94341A

1994 Advertising Finalist

McIlroy Coates / Edinburgh

Adelphi Distillery

Collateral / Collateral Brochures Other Than by Mail

94342A

1994 Advertising Finalist

Mintz & Hoke / Avon, CT

Frank Marchese

Collateral / Collateral Brochures Other Than by Mail

94343A

1994 Advertising Finalist

Partners & Simons / Boston

Sisley/Benetton

Collateral / Collateral Brochures Other Than by Mail

94344A

1994 Advertising Finalist

Stein Robaire Helm / Los Angeles

Zoom TV

Collateral / Collateral Brochures Other Than by Mail

94345A

1994 Advertising Finalist

Studio Seireeni / Los Angeles

Gotcha Sportswear

Collateral / Collateral Brochures Other Than by Mail

94346A

1994 Advertising Finalist

Team One Advertising / El Segundo, CA

Lexus

Collateral / Collateral Brochures Other Than by Mail

94347A

1994 Advertising Finalist

VH-1 / New York

VH-1

Collateral / Collateral Brochures Other Than by Mail

94348A

1994 Advertising Finalist

Hunt Murray / Minneapolis

Advanced Aerobatic Training

Collateral / Collateral Direct Mail: Single

94349A

1994 Advertising Finalist

Kohnke Koeneke / Milwaukee

Back Hoe Bob

Collateral / Collateral Direct Mail: Single

94350A

1994 Advertising Finalist

McCann-Erickson / Sydney, Australia

McCann-Erickson

Collateral / Collateral Direct Mail: Single

94351A

1994 Advertising Finalist

McDonald Davis & Associates / Milwaukee

Bigsby & Kruthers

Collateral / Collateral Direct Mail: Single

94352A

1994 Advertising Finalist

McDonald Davis & Associates / Milwaukee

Bigsby & Kruthers

Collateral / Collateral Direct Mail: Single

94353A

1994 Advertising Finalist

Spider / Kuala Lumpur, Malaysia

Slumberland Inchcape

Collateral / Collateral Direct Mail: Single

94354A

1994 Advertising Finalist

The Zimmerman Agency / Tallahassee

Creative Baskets Consulting

Collateral / Collateral Direct Mail: Single

94355A

1994 Advertising Finalist

Arnold Finnegan Martin / Richmond

Play It Again Sports

Collateral / Collateral Point of Purchase

94357A

1994 Advertising Finalist

dGWB / Irvine, CA

STA

Collateral / Collateral Point of Purchase

94358A

1994 Advertising Finalist

Fallon McElligott / Minneapolis

Jeremiah's

Collateral / Collateral Point of Purchase

94359A

1994 Advertising Finalist

Kohnke Koeneke / Milwaukee

Hector's Restaurant

Collateral / Collateral Point of Purchase

943601A

1994 Advertising Finalist

Fallon McElligott / Minneapolis

Wiederkehr Balloon Rides

Collateral / Collateral Point of Purchase

94360A

1994 Advertising Finalist

Lowe & Partners/SMS / New York

Mercedes-Benz

Collateral / Collateral Point of Purchase

94361A

1994 Advertising Finalist

Lowe & Partners/SMS / New York

South Street Seaport Museum

Collateral / Collateral Point of Purchase

94362A

1994 Advertising Finalist

Lowe & Partners/SMS / New York

South Street Seaport Museum

Collateral / Collateral Point of Purchase

94363A

1994 Advertising Finalist

The Martin Agency / Richmond

Healthtex

Collateral / Collateral Point of Purchase

94364A

1994 Advertising Finalist

Martin/Williams / Minneapolis

Target Stores/The Minneapolis Institute of Arts

Collateral / Collateral Point of Purchase

94365A

1994 Advertising Finalist

McFarland & Drier / Miami

Metro-Dade Solid Waste Management

Collateral / Collateral Point of Purchase

94366A

1994 Advertising Finalist

The Richards Group / Dallas

Dana's Dance Academy

Collateral / Collateral Point of Purchase

94367A

1994 Advertising Finalist

The Richards Group / Dallas

Harley-Davidson of North Texas

Collateral / Collateral Point of Purchase

94368A

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