The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Toronto Client: Kodak Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB Needham Worldwide / London Client: Courage Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Larson. Berg. Kahn. / Chicago Client: ScrubYourPup / Chicago Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Earle Palmer Brown / Philadelphia Client: WMMR 93.3 Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Kruskopf Olson / Minneapolis Client: Pet Food Warehouse Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
I Am Not a Role Model Agency: Wieden+Kennedy Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Agency: The Martin Agency / Richmond Client: Wrangler Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: BBDO / New York Client: Pepsi-Cola Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi-Cola Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: DDB Needham Worldwide / Amsterdam Client: Centraal Beheer Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goldsmith/Jeffrey / New York Client: Goldsmith/Jeffrey Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: The Leith Agency / Edinburgh Client: Bass U.K. Category: Consumer Television / Consumer Television Over :30 Single
Agency: Nickelodeon / New York Client: Nickelodeon Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Agency: Bozell / Southfield, MI Client: Chrysler Corporation Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Butterfield Day DeVito Hockney / London Client: Co-Operative Bank Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Cole & Weber / Portland Client: Oregon State Lottery Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Foster Farms Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Sega of America Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Livingston & Company / Seattle Client: Seattle Opera Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Moffatt/Rosenthal / Portland Client: Cellular One Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: The United States of America Advertising Agency / New York Client: Crunch Fitness Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Barnhart Advertising & Public Relations / Denver Client: Gart Sports Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Campbell-Mithun-Esty / Chicago Client: Corona Extra Beer Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Mad Dogs & Englishmen / New York Client: Out Publishing Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Amil Gargano & Partners / New York Client: NYNEX Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Dolle Lama Adventures / Chicago Client: Cleveland Hair Centers Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Kirshenbaum & Bond / New York Client: Snapple Beverage Corporation Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: Gossard Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / Los Angeles Client: Apple Computer Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BBDO / Los Angeles Client: Apple Computer Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Berenter Greenhouse & Webster / New York Client: The New York Daily News Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Earle Palmer Brown / Philadelphia Client: WMMR 93.3 FM Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Chiat/Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cole & Weber / Seattle Client: Rib Ticklers Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Deutsch / New York Client: G. Heileman Category: Consumer Television / Consumer Television :30/:25 Single

1994 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike Europe

Consumer Television / Consumer Television Over :30 Single

94087T

1994 Advertising Gold Pencil

Young & Rubicam / Toronto

Kodak Canada

Consumer Television / Consumer Television Over :30 Single

94088T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Consumer Television / Consumer Television Over :30 Single

94089T

1994 Advertising Bronze Pencil

BMP DDB Needham Worldwide / London

Courage

Consumer Television / Consumer Television Over :30 Single

94090T

1994 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Campaign

94095T

1994 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

94096T

1994 Advertising Bronze Pencil

Hunt Murray / Minneapolis

Mystic Lake Casino

Consumer Television / Consumer Television :30/:25 Campaign

94097T

1994 Advertising Gold Pencil

Larson. Berg. Kahn. / Chicago

ScrubYourPup / Chicago

Consumer Television / Consumer Television Under $50,000 Budget

94099T

1994 Advertising Bronze Pencil

Earle Palmer Brown / Philadelphia

WMMR 93.3

Consumer Television / Consumer Television Under $50,000 Budget

94100T

1994 Advertising Gold Pencil

Kruskopf Olson / Minneapolis

Pet Food Warehouse

Consumer Television / Consumer Television :30/:25 Single

94091T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94092T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94093T

1994 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

94094T

1994 Advertising Bronze Pencil

Wieden+Kennedy

Nike

I Am Not a Role Model

Consumer Television / Consumer Television :30/:25 Single

94094T

1994 Advertising Bronze Pencil

The Martin Agency / Richmond

Wrangler

Consumer Television / Consumer Television :20 and Under: Single

94098T

1994 Advertising Finalist

BBDO / New York

Pepsi-Cola Company

Consumer Television / Consumer Television Over :30 Single

94433T

1994 Advertising Finalist

BBDO / New York

Pepsi-Cola Company

Consumer Television / Consumer Television Over :30 Single

94434T

1994 Advertising Finalist

DDB Needham Worldwide / Amsterdam

Centraal Beheer

Consumer Television / Consumer Television Over :30 Single

94435T

1994 Advertising Finalist

Goldsmith/Jeffrey / New York

Goldsmith/Jeffrey

Consumer Television / Consumer Television Over :30 Single

94436T

1994 Advertising Finalist

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Single

94437T

1994 Advertising Finalist

The Leith Agency / Edinburgh

Bass U.K.

Consumer Television / Consumer Television Over :30 Single

94438T

1994 Advertising Finalist

Nickelodeon / New York

Nickelodeon

Consumer Television / Consumer Television Over :30 Single

94439T

1994 Advertising Finalist

Ogilvy & Mather / New York

American Express

Consumer Television / Consumer Television Over :30 Single

94440T

1994 Advertising Finalist

Ogilvy & Mather / New York

American Express

Consumer Television / Consumer Television Over :30 Single

94441T

1994 Advertising Finalist

Bozell / Southfield, MI

Chrysler Corporation

Consumer Television / Consumer Television :30/:25 Campaign

94476T

1994 Advertising Finalist

Butterfield Day DeVito Hockney / London

Co-Operative Bank

Consumer Television / Consumer Television :30/:25 Campaign

94477T

1994 Advertising Finalist

Cole & Weber / Portland

Oregon State Lottery

Consumer Television / Consumer Television :30/:25 Campaign

94478T

1994 Advertising Finalist

Foote Cone & Belding / San Francisco

Levi Strauss & Company

Consumer Television / Consumer Television :30/:25 Campaign

94479T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

Foster Farms

Consumer Television / Consumer Television :30/:25 Campaign

94480T

1994 Advertising Finalist

Goodby Silverstein & Partners / San Francisco

Sega of America

Consumer Television / Consumer Television :30/:25 Campaign

94481T

1994 Advertising Finalist

Livingston & Company / Seattle

Seattle Opera

Consumer Television / Consumer Television :30/:25 Campaign

94482T

1994 Advertising Finalist

Moffatt/Rosenthal / Portland

Cellular One

Consumer Television / Consumer Television :30/:25 Campaign

94483T

1994 Advertising Finalist

The United States of America Advertising Agency / New York

Crunch Fitness

Consumer Television / Consumer Television :30/:25 Campaign

94484T

1994 Advertising Finalist

Wieden+Kennedy / Amsterdam

Nike Europe

Consumer Television / Consumer Television :30/:25 Campaign

94485T

1994 Advertising Finalist

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

94486T

1994 Advertising Finalist

Barnhart Advertising & Public Relations / Denver

Gart Sports

Consumer Television / Consumer Television Under $50,000 Budget

94490T

1994 Advertising Finalist

Campbell-Mithun-Esty / Chicago

Corona Extra Beer

Consumer Television / Consumer Television Under $50,000 Budget

94491T

1994 Advertising Finalist

Mad Dogs & Englishmen / New York

Out Publishing

Consumer Television / Consumer Television Under $50,000 Budget

94492T

1994 Advertising Finalist

Amil Gargano & Partners / New York

NYNEX

Consumer Television / Consumer Television Varying Lengths: Campaign

94487T

1994 Advertising Finalist

Dolle Lama Adventures / Chicago

Cleveland Hair Centers

Consumer Television / Consumer Television Varying Lengths: Campaign

94488T

1994 Advertising Finalist

Kirshenbaum & Bond / New York

Snapple Beverage Corporation

Consumer Television / Consumer Television Varying Lengths: Campaign

94489T

1994 Advertising Finalist

Abbott Mead Vickers.BBDO / London

Gossard

Consumer Television / Consumer Television :30/:25 Single

94442T

1994 Advertising Finalist

BBDO / Los Angeles

Apple Computer

Consumer Television / Consumer Television :30/:25 Single

94443T

1994 Advertising Finalist

BBDO / Los Angeles

Apple Computer

Consumer Television / Consumer Television :30/:25 Single

94444T

1994 Advertising Finalist

Berenter Greenhouse & Webster / New York

The New York Daily News

Consumer Television / Consumer Television :30/:25 Single

94445T

1994 Advertising Finalist

Earle Palmer Brown / Philadelphia

WMMR 93.3 FM

Consumer Television / Consumer Television :30/:25 Single

94446T

1994 Advertising Finalist

Chiat/Day / Venice, CA

Nissan Motor Corporation

Consumer Television / Consumer Television :30/:25 Single

94447T

1994 Advertising Finalist

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Single

94448T

1994 Advertising Finalist

Cole & Weber / Seattle

Rib Ticklers

Consumer Television / Consumer Television :30/:25 Single

94449T

1994 Advertising Finalist

Deutsch / New York

G. Heileman

Consumer Television / Consumer Television :30/:25 Single

94450T

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