The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: McConnaughy Stein Schmidt Brown / Chicago Client: Zoo Station Teen Club Category: Consumer Radio / Consumer Radio: Single
Agency: Mendelsohn/Zien Advertising / Los Angeles Client: Loews Coronado Bay Resort Category: Consumer Radio / Consumer Radio: Single
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Art Center College of Design Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Bicycle Components Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Fallon McElligott / Minneapolis Client: Weyerhaeuser Paper Company Category: Collateral / Collateral Brochures Other Than by Mail
Agency: MTV Networks / New York Client: MTV Category: Collateral / Collateral Brochures Other Than by Mail
Agency: The Martin Agency / Richmond Client: Wrangler Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Young & Rubicam Adelaide / Dulwich, South Australia Client: Royal Zoological Gardens Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Colby Agency / Los Angeles Client: Greenpeace Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Outdoor / Outdoor: Campaign
Agency: The Colby Agency / Los Angeles Client: The Beverly Center Category: Outdoor / Outdoor: Campaign
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Clarity Coverdale Fury / Minneapolis Client: St. Paul Pioneer Press Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Roger Williams Park Zoo Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Kruskopf Olson / Minneapolis Client: Pet Food Warehouse Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
I Am Not a Role Model Agency: Wieden+Kennedy Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Agency: EvansGroup / Salt Lake City Client: Humane Society of Utah Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Young & Rubicam Adelaide / Dulwich, South Australia Client: Royal Zoological Gardens Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Richmond Client: Crisis Pregnancy Center Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Richards Group / Dallas Client: McQueeney Ties Category: Collateral / Collateral Point of Purchase
Agency: The Richards Group / Dallas Client: Motel 6 Category: Collateral / Collateral Point of Purchase
Agency: The Martin Agency / Richmond Client: Wrangler Category: Collateral / Collateral Point of Purchase
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Collateral / Collateral Point of Purchase
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Collateral / Collateral Point of Purchase
Agency: Hoffman/Lewis / San Francisco Client: Spectrum Foods/Prego Restaurant Category: Consumer Radio / Consumer Radio: Campaign
Agency: Mendelsohn/Zien Advertising / Los Angeles Client: Loews Coronado Bay Resort Category: Consumer Radio / Consumer Radio: Campaign
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Campaign
Agency: The Richards Group / Dallas Client: McQueeny Ties Category: Collateral / Collateral Direct Mail: Single
Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Collateral / Collateral Direct Mail: Single
Agency: Kohnke Koeneke / Milwaukee Client: Back Hoe Bob Category: Collateral / Collateral Direct Mail: Single
Agency: Joe Duffy Design / Minneapolis Client: Wieland Furniture Company Category: Collateral / Collateral Sales Kit
Agency: Arnold Finnegan Martin / Richmond Client: Play It Again Sports Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Lowe & Partners/SMS / New York Client: Mercedes-Benz Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Larson. Berg. Kahn. / Chicago Client: ScrubYourPup / Chicago Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Earle Palmer Brown / Philadelphia Client: WMMR 93.3 Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Chiat/Day / Toronto Client: Cineplex Odeon Corporation Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Cole & Weber / Portland Client: London Underground Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Trade / Trade Color 1 Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Odyssey Sports Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Wells Rich Greene BDDP / New York Client: The Ad Council/Department of Transportation Category: Public Service/Political / Public Service/Political Television: Single
Agency: Abbott Mead Vickers.BBDO / London Client: H.E.A. Category: Public Service/Political / Public Service/Political Television: Single
Agency: Abbott Mead Vickers.BBDO / London Client: H.E.A. Category: Public Service/Political / Public Service/Political Television: Single

1994 Advertising Gold Pencil

McConnaughy Stein Schmidt Brown / Chicago

Zoo Station Teen Club

Consumer Radio / Consumer Radio: Single

94081R

1994 Advertising Silver Pencil

Mendelsohn/Zien Advertising / Los Angeles

Loews Coronado Bay Resort

Consumer Radio / Consumer Radio: Single

94082R

1994 Advertising Bronze Pencil

The Richards Group / Dallas

Motel 6

Consumer Radio / Consumer Radio: Single

94083R

1994 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Art Center College of Design

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94022A

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Specialized Bicycle Components

Collateral / Collateral Brochures Other Than by Mail

94047A

1994 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Weyerhaeuser Paper Company

Collateral / Collateral Brochures Other Than by Mail

94048A

1994 Advertising Bronze Pencil

MTV Networks / New York

MTV

Collateral / Collateral Brochures Other Than by Mail

94049A

1994 Advertising Bronze Pencil

The Martin Agency / Richmond

Wrangler

Consumer Television / Consumer Television :20 and Under: Single

94098T

1994 Advertising Gold Pencil

Young & Rubicam Adelaide / Dulwich, South Australia

Royal Zoological Gardens

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94065A

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94066A

1994 Advertising Bronze Pencil

The Colby Agency / Los Angeles

Greenpeace

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94067A

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Outdoor / Outdoor: Campaign

94033A

1994 Advertising Bronze Pencil

The Colby Agency / Los Angeles

The Beverly Center

Outdoor / Outdoor: Campaign

94034A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

94009A

1994 Advertising Silver Pencil

Clarity Coverdale Fury / Minneapolis

St. Paul Pioneer Press

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

94010A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Roger Williams Park Zoo

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

94011A

1994 Advertising Gold Pencil

Kruskopf Olson / Minneapolis

Pet Food Warehouse

Consumer Television / Consumer Television :30/:25 Single

94091T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94092T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94093T

1994 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

94094T

1994 Advertising Bronze Pencil

Wieden+Kennedy

Nike

I Am Not a Role Model

Consumer Television / Consumer Television :30/:25 Single

94094T

1994 Advertising Gold Pencil

EvansGroup / Salt Lake City

Humane Society of Utah

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

94068A

1994 Advertising Silver Pencil

Young & Rubicam Adelaide / Dulwich, South Australia

Royal Zoological Gardens

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

94069A

1994 Advertising Bronze Pencil

The Martin Agency / Richmond

Crisis Pregnancy Center

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

94070A

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeney Ties

Collateral / Collateral Point of Purchase

94057A

1994 Advertising Gold Pencil

The Richards Group / Dallas

Motel 6

Collateral / Collateral Point of Purchase

94058A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Wrangler

Collateral / Collateral Point of Purchase

94059A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Collateral / Collateral Point of Purchase

94060A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Collateral / Collateral Point of Purchase

94061A

1994 Advertising Gold Pencil

Hoffman/Lewis / San Francisco

Spectrum Foods/Prego Restaurant

Consumer Radio / Consumer Radio: Campaign

94084R

1994 Advertising Silver Pencil

Mendelsohn/Zien Advertising / Los Angeles

Loews Coronado Bay Resort

Consumer Radio / Consumer Radio: Campaign

94085R

1994 Advertising Bronze Pencil

The Richards Group / Dallas

Motel 6

Consumer Radio / Consumer Radio: Campaign

94086R

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeny Ties

Collateral / Collateral Direct Mail: Single

94051A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Collateral / Collateral Direct Mail: Single

94052A

1994 Advertising Bronze Pencil

Kohnke Koeneke / Milwaukee

Back Hoe Bob

Collateral / Collateral Direct Mail: Single

94053A

1994 Advertising Bronze Pencil

Joe Duffy Design / Minneapolis

Wieland Furniture Company

Collateral / Collateral Sales Kit

94050A

1994 Advertising Gold Pencil

Arnold Finnegan Martin / Richmond

Play It Again Sports

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

94001A

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

94002A

1994 Advertising Bronze Pencil

Lowe & Partners/SMS / New York

Mercedes-Benz

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

94003A

1994 Advertising Gold Pencil

Larson. Berg. Kahn. / Chicago

ScrubYourPup / Chicago

Consumer Television / Consumer Television Under $50,000 Budget

94099T

1994 Advertising Bronze Pencil

Earle Palmer Brown / Philadelphia

WMMR 93.3

Consumer Television / Consumer Television Under $50,000 Budget

94100T

1994 Advertising Silver Pencil

Chiat/Day / Toronto

Cineplex Odeon Corporation

Non-Broadcast / Non-Broadcast: Cinema

94101T

1994 Advertising Gold Pencil

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color 1 Page or Spread: Single

94038A

1994 Advertising Silver Pencil

Cole & Weber / Portland

London Underground

Trade / Trade Color 1 Page or Spread: Single

94039A

1994 Advertising Silver Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Trade / Trade Color 1 Page or Spread: Single

94040A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Trade / Trade Color 1 Page or Spread: Single

94041A

1994 Advertising Bronze Pencil

VitroRobertson / San Diego

Odyssey Sports

Trade / Trade Color 1 Page or Spread: Single

94042A

1994 Advertising Gold Pencil

Wells Rich Greene BDDP / New York

The Ad Council/Department of Transportation

Public Service/Political / Public Service/Political Television: Single

94077T

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

H.E.A.

Public Service/Political / Public Service/Political Television: Single

94078T

1994 Advertising Bronze Pencil

Abbott Mead Vickers.BBDO / London

H.E.A.

Public Service/Political / Public Service/Political Television: Single

94079T

Follow Us