The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: BSB / Hong Kong Client: Preparation H Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: Cole & Weber / Portland Client: Dr. Martens Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: The Martin Agency / Richmond Client: Healthtex Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: Young & Rubicam / Cape Town, South Africa Client: Autistic Children's Society Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Toronto Client: Kodak Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB Needham Worldwide / London Client: Courage Category: Consumer Television / Consumer Television Over :30 Single
Agency: The Martin Agency / Richmond Client: Stuart Circle Pharmacy Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: DeVito/Verdi / New York Client: Daffy's Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: DeVito/Verdi / New York Client: Daffy's Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: The Richards Group / Dallas Client: McQueeney Ties Category: Collateral / Collateral Direct Mail: Campaign
Agency: Kohnke Koeneke / Milwaukee Client: Back Hoe Bob Category: Collateral / Collateral Direct Mail: Campaign
Agency: Saatchi & Saatchi / Nyon, Switzerland Client: IRL Printers Category: Collateral / Collateral Direct Mail: Campaign
Agency: The Martin Agency / Richmond Client: Wrangler Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Delvico Bates / Barcelona Client: Spanish Cancer Association/AECC Category: International Foreign Language Commercial
Agency: The Richards Group / Dallas Client: McQueeney Ties Category: Collateral / Collateral Point of Purchase
Agency: The Richards Group / Dallas Client: Motel 6 Category: Collateral / Collateral Point of Purchase
Agency: The Martin Agency / Richmond Client: Wrangler Category: Collateral / Collateral Point of Purchase
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Collateral / Collateral Point of Purchase
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Collateral / Collateral Point of Purchase
Agency: Cole & Weber / Portland Client: Dr. Martens Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Cole & Weber / Portland Client: Dr. Martens Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: BSB / Hong Kong Client: Preparation H Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: The Martin Agency / Richmond Client: Healthtex Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Art Center College of Design Category: Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single
Agency: The Colby Agency / Los Angeles Client: The Beverly Center Category: Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single
Agency: Wells Rich Greene BDDP / New York Client: The Ad Council/Department of Transportation Category: Public Service/Political / Public Service/Political Television: Single
Agency: Abbott Mead Vickers.BBDO / London Client: H.E.A. Category: Public Service/Political / Public Service/Political Television: Single
Agency: Abbott Mead Vickers.BBDO / London Client: H.E.A. Category: Public Service/Political / Public Service/Political Television: Single
Agency: Wells Rich Greene BDDP / New York Client: The Ad Council/Department of Transportation Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Fallon McElligott / Minneapolis Client: Art Center College of Design Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Kruskopf Olson / Minneapolis Client: Pet Food Warehouse Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
I Am Not a Role Model Agency: Wieden+Kennedy Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Arnold Finnegan Martin / Richmond Client: Play It Again Sports Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Lowe & Partners/SMS / New York Client: Mercedes-Benz Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Hoffman/Lewis / San Francisco Client: Spectrum Foods/Prego Restaurant Category: Consumer Radio / Consumer Radio: Campaign
Agency: Mendelsohn/Zien Advertising / Los Angeles Client: Loews Coronado Bay Resort Category: Consumer Radio / Consumer Radio: Campaign
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Campaign
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Richmond Client: The Edgar Allen Poe Museum Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Village Voice Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign

1994 Advertising Gold Pencil

BSB / Hong Kong

Preparation H

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94023A

1994 Advertising Gold Pencil

Cole & Weber / Portland

Dr. Martens

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94024A

1994 Advertising Silver Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94025A

1994 Advertising Bronze Pencil

The Martin Agency / Richmond

Healthtex

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94026A

1994 Advertising Silver Pencil

Young & Rubicam / Cape Town, South Africa

Autistic Children's Society

Public Service/Political / Public Service/Political Radio: Campaign

94076R

1994 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike Europe

Consumer Television / Consumer Television Over :30 Single

94087T

1994 Advertising Gold Pencil

Young & Rubicam / Toronto

Kodak Canada

Consumer Television / Consumer Television Over :30 Single

94088T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Consumer Television / Consumer Television Over :30 Single

94089T

1994 Advertising Bronze Pencil

BMP DDB Needham Worldwide / London

Courage

Consumer Television / Consumer Television Over :30 Single

94090T

1994 Advertising Gold Pencil

The Martin Agency / Richmond

Stuart Circle Pharmacy

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

94027A

1994 Advertising Silver Pencil

DeVito/Verdi / New York

Daffy's

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

94028A

1994 Advertising Bronze Pencil

DeVito/Verdi / New York

Daffy's

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

94029A

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeney Ties

Collateral / Collateral Direct Mail: Campaign

94054A

1994 Advertising Silver Pencil

Kohnke Koeneke / Milwaukee

Back Hoe Bob

Collateral / Collateral Direct Mail: Campaign

94055A

1994 Advertising Bronze Pencil

Saatchi & Saatchi / Nyon, Switzerland

IRL Printers

Collateral / Collateral Direct Mail: Campaign

94056A

1994 Advertising Bronze Pencil

The Martin Agency / Richmond

Wrangler

Consumer Television / Consumer Television :20 and Under: Single

94098T

1994 Advertising Bronze Pencil

Delvico Bates / Barcelona

Spanish Cancer Association/AECC

International Foreign Language Commercial

94102T

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeney Ties

Collateral / Collateral Point of Purchase

94057A

1994 Advertising Gold Pencil

The Richards Group / Dallas

Motel 6

Collateral / Collateral Point of Purchase

94058A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Wrangler

Collateral / Collateral Point of Purchase

94059A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Collateral / Collateral Point of Purchase

94060A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Collateral / Collateral Point of Purchase

94061A

1994 Advertising Gold Pencil

Cole & Weber / Portland

Dr. Martens

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

94017A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

94018A

1994 Advertising Silver Pencil

Cole & Weber / Portland

Dr. Martens

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

94019A

1994 Advertising Bronze Pencil

BSB / Hong Kong

Preparation H

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

94020A

1994 Advertising Bronze Pencil

The Martin Agency / Richmond

Healthtex

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

94021A

1994 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Art Center College of Design

Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single

94015A

1994 Advertising Bronze Pencil

The Colby Agency / Los Angeles

The Beverly Center

Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single

94016A

1994 Advertising Gold Pencil

Wells Rich Greene BDDP / New York

The Ad Council/Department of Transportation

Public Service/Political / Public Service/Political Television: Single

94077T

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

H.E.A.

Public Service/Political / Public Service/Political Television: Single

94078T

1994 Advertising Bronze Pencil

Abbott Mead Vickers.BBDO / London

H.E.A.

Public Service/Political / Public Service/Political Television: Single

94079T

1994 Advertising Gold Pencil

Wells Rich Greene BDDP / New York

The Ad Council/Department of Transportation

Public Service/Political / Public Service/Political Television: Campaign

94080T

1994 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Art Center College of Design

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94022A

1994 Advertising Gold Pencil

Kruskopf Olson / Minneapolis

Pet Food Warehouse

Consumer Television / Consumer Television :30/:25 Single

94091T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94092T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94093T

1994 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

94094T

1994 Advertising Bronze Pencil

Wieden+Kennedy

Nike

I Am Not a Role Model

Consumer Television / Consumer Television :30/:25 Single

94094T

1994 Advertising Gold Pencil

Arnold Finnegan Martin / Richmond

Play It Again Sports

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

94001A

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

94002A

1994 Advertising Bronze Pencil

Lowe & Partners/SMS / New York

Mercedes-Benz

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

94003A

1994 Advertising Gold Pencil

Hoffman/Lewis / San Francisco

Spectrum Foods/Prego Restaurant

Consumer Radio / Consumer Radio: Campaign

94084R

1994 Advertising Silver Pencil

Mendelsohn/Zien Advertising / Los Angeles

Loews Coronado Bay Resort

Consumer Radio / Consumer Radio: Campaign

94085R

1994 Advertising Bronze Pencil

The Richards Group / Dallas

Motel 6

Consumer Radio / Consumer Radio: Campaign

94086R

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

94012A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

The Edgar Allen Poe Museum

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

94013A

1994 Advertising Bronze Pencil

Mad Dogs & Englishmen / New York

Village Voice

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

94014A

1994 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Campaign

94095T

1994 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

94096T

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