The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: The Richards Group / Dallas Client: McQueeny Ties Category: Collateral / Collateral Direct Mail: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Cole & Weber / Portland Client: Dr. Martens Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Hoffman/Lewis / San Francisco Client: Spectrum Foods/Prego Restaurant Category: Consumer Radio / Consumer Radio: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Butler Shine & Stern Category: Collateral / Collateral Self-Promotion
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Toronto Client: Kodak Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color 1 Page or Spread: Single
Agency: The Richards Group / Dallas Client: McQueeney Ties Category: Collateral / Collateral Point of Purchase

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeny Ties

Collateral / Collateral Direct Mail: Single

94051A

1994 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Campaign

94095T

1994 Advertising Gold Pencil

Cole & Weber / Portland

Dr. Martens

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

94017A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

94018A

1994 Advertising Gold Pencil

Hoffman/Lewis / San Francisco

Spectrum Foods/Prego Restaurant

Consumer Radio / Consumer Radio: Campaign

94084R

1994 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

94030A

1994 Advertising Gold Pencil

Butler Shine & Stern / Sausalito

Butler Shine & Stern

Collateral / Collateral Self-Promotion

94062A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

94012A

1994 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike Europe

Consumer Television / Consumer Television Over :30 Single

94087T

1994 Advertising Gold Pencil

Young & Rubicam / Toronto

Kodak Canada

Consumer Television / Consumer Television Over :30 Single

94088T

1994 Advertising Gold Pencil

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color 1 Page or Spread: Single

94038A

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeney Ties

Collateral / Collateral Point of Purchase

94057A

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