The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
I Am Not a Role Model
Agency: Wieden+Kennedy
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Award:
1994 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94094T
Award:
1994 Advertising Bronze Pencil
Agency:
Wieden+Kennedy
Client:
Nike
Title:
I Am Not a Role Model
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
94094T
Award:
1994 Advertising Gold Pencil
Agency:
Wells Rich Greene BDDP / New York
Client:
The Ad Council/Department of Transportation
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
94080T
Award:
1994 Advertising Gold Pencil
Agency:
Butler Shine & Stern / Sausalito
Client:
Butler Shine & Stern
Title:
Category:
Collateral / Collateral Self-Promotion
Annual ID:
94062A
Award:
1994 Advertising Silver Pencil
Agency:
The Richards Group / Dallas
Client:
The Richards Group
Title:
Category:
Collateral / Collateral Self-Promotion
Annual ID:
94063A
Award:
1994 Advertising Bronze Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
Doyle Advertising and Design Group
Title:
Category:
Collateral / Collateral Self-Promotion
Annual ID:
94064A
Award:
1994 Advertising Silver Pencil
Agency:
Cole & Weber / Portland
Client:
Cycle Oregon
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
94004A
Award:
1994 Advertising Silver Pencil
Agency:
Dentsu Young & Rubicam / Singapore
Client:
Lexus
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
94005A
Award:
1994 Advertising Bronze Pencil
Agency:
BBDO / Los Angeles
Client:
Apple Computer
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
94006A
Award:
1994 Advertising Bronze Pencil
Agency:
The Idea Factory / New York
Client:
Manhattan Brewing Company
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
94007A
Award:
1994 Advertising Bronze Pencil
Agency:
Spider / Kuala Lumpur
Client:
Fimaco SDN BHD
Title:
Category:
Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Annual ID:
94008A
Award:
1994 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
McQueeney Ties
Title:
Category:
Collateral / Collateral Point of Purchase
Annual ID:
94057A
Award:
1994 Advertising Gold Pencil
Agency:
The Richards Group / Dallas
Client:
Motel 6
Title:
Category:
Collateral / Collateral Point of Purchase
Annual ID:
94058A
Award:
1994 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Wrangler
Title:
Category:
Collateral / Collateral Point of Purchase
Annual ID:
94059A
Award:
1994 Advertising Bronze Pencil
Agency:
Leonard Monahan Lubars & Kelly / Providence
Client:
Polaroid Corporation
Title:
Category:
Collateral / Collateral Point of Purchase
Annual ID:
94060A
Award:
1994 Advertising Bronze Pencil
Agency:
Leonard Monahan Lubars & Kelly / Providence
Client:
Polaroid Corporation
Title:
Category:
Collateral / Collateral Point of Purchase
Annual ID:
94061A
Award:
1994 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Wrangler
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
94098T
Award:
1994 Advertising Gold Pencil
Agency:
Cole & Weber / Portland
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94017A
Award:
1994 Advertising Gold Pencil
Agency:
Doyle Advertising and Design Group / Boston
Client:
Akva Spring Water
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94018A
Award:
1994 Advertising Silver Pencil
Agency:
Cole & Weber / Portland
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94019A
Award:
1994 Advertising Bronze Pencil
Agency:
BSB / Hong Kong
Client:
Preparation H
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94020A
Award:
1994 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Healthtex
Title:
Category:
Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Annual ID:
94021A
Award:
1994 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
94087T
Award:
1994 Advertising Gold Pencil
Agency:
Young & Rubicam / Toronto
Client:
Kodak Canada
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
94088T
Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processor Advisory Board
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
94089T
Award:
1994 Advertising Bronze Pencil
Agency:
BMP DDB Needham Worldwide / London
Client:
Courage
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
94090T
Award:
1994 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processor Advisory Board
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
94033A
Award:
1994 Advertising Bronze Pencil
Agency:
The Colby Agency / Los Angeles
Client:
The Beverly Center
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
94034A
Award:
1994 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
94095T
Award:
1994 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
94096T
Award:
1994 Advertising Bronze Pencil
Agency:
Hunt Murray / Minneapolis
Client:
Mystic Lake Casino
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
94097T
Award:
1994 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
94030A
Award:
1994 Advertising Silver Pencil
Agency:
Hunt Murray / Minneapolis
Client:
Mystic Lake Casino
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
94031A
Award:
1994 Advertising Bronze Pencil
Agency:
BBDO / Los Angeles
Client:
Apple Computer
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
94032A
Award:
1994 Advertising Bronze Pencil
Agency:
Joe Duffy Design / Minneapolis
Client:
Wieland Furniture Company
Title:
Category:
Collateral / Collateral Sales Kit
Annual ID:
94050A
Award:
1994 Advertising Gold Pencil
Agency:
McConnaughy Stein Schmidt Brown / Chicago
Client:
Zoo Station Teen Club
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
94081R
Award:
1994 Advertising Silver Pencil
Agency:
Mendelsohn/Zien Advertising / Los Angeles
Client:
Loews Coronado Bay Resort
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
94082R
Award:
1994 Advertising Bronze Pencil
Agency:
The Richards Group / Dallas
Client:
Motel 6
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
94083R
Award:
1994 Advertising Gold Pencil
Agency:
Young & Rubicam Adelaide / Dulwich, South Australia
Client:
Royal Zoological Gardens
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
94065A
Award:
1994 Advertising Silver Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
94066A
Award:
1994 Advertising Bronze Pencil
Agency:
The Colby Agency / Los Angeles
Client:
Greenpeace
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
94067A
Award:
1994 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
FMC Corporation
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94038A
Award:
1994 Advertising Silver Pencil
Agency:
Cole & Weber / Portland
Client:
London Underground
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94039A
Award:
1994 Advertising Silver Pencil
Agency:
Leonard Monahan Lubars & Kelly / Providence
Client:
Polaroid Corporation
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94040A
Award:
1994 Advertising Bronze Pencil
Agency:
Leonard Monahan Lubars & Kelly / Providence
Client:
Polaroid Corporation
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94041A
Award:
1994 Advertising Bronze Pencil
Agency:
VitroRobertson / San Diego
Client:
Odyssey Sports
Title:
Category:
Trade / Trade Color 1 Page or Spread: Single
Annual ID:
94042A
Award:
1994 Advertising Gold Pencil
Agency:
Larson. Berg. Kahn. / Chicago
Client:
ScrubYourPup / Chicago
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
94099T
Award:
1994 Advertising Bronze Pencil
Agency:
Earle Palmer Brown / Philadelphia
Client:
WMMR 93.3
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
94100T
Award:
1994 Advertising Bronze Pencil
Agency:
Delvico Bates / Barcelona
Client:
Spanish Cancer Association/AECC
Title:
Category:
International Foreign Language Commercial
Annual ID:
94102T
Award:
1994 Advertising Silver Pencil
Agency:
Chiat/Day / Toronto
Client:
Cineplex Odeon Corporation
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
94101T