The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: The Richards Group / Dallas Client: McQueeny Ties Category: Collateral / Collateral Direct Mail: Single
Agency: Wells Rich Greene BDDP / New York Client: The Ad Council/Department of Transportation Category: Public Service/Political / Public Service/Political Television: Single
Agency: Hoffman/Lewis / San Francisco Client: Spectrum Foods/Prego Restaurant Category: Consumer Radio / Consumer Radio: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Butler Shine & Stern Category: Collateral / Collateral Self-Promotion
Agency: Cole & Weber / Portland Client: Dr. Martens Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Toronto Client: Kodak Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: The Martin Agency / Richmond Client: Stuart Circle Pharmacy Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Cole & Weber / Portland Client: The Oregonian Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Martin/Williams / Minneapolis Client: Art Directors/Copywriters Club of Minnesota Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wells Rich Greene BDDP / New York Client: The Ad Council/Department of Transportation Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Young & Rubicam Adelaide / Dulwich, South Australia Client: Royal Zoological Gardens Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Richards Group / Dallas Client: McQueeney Ties Category: Collateral / Collateral Direct Mail: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Doyle Advertising and Design Group / Boston Client: National Association of Atomic Veterans Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Arnold Finnegan Martin / Richmond Client: Play It Again Sports Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Larson. Berg. Kahn. / Chicago Client: ScrubYourPup / Chicago Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Wieden+Kennedy / Portland Client: Oregon Film & Video Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: EvansGroup / Salt Lake City Client: Humane Society of Utah Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: Zoo Station Teen Club Category: Consumer Radio / Consumer Radio: Single
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Kruskopf Olson / Minneapolis Client: Pet Food Warehouse Category: Consumer Television / Consumer Television :30/:25 Single
Agency: BSB / Hong Kong Client: Preparation H Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: Cole & Weber / Portland Client: Dr. Martens Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: The Richards Group / Dallas Client: McQueeney Ties Category: Collateral / Collateral Point of Purchase
Agency: The Richards Group / Dallas Client: Motel 6 Category: Collateral / Collateral Point of Purchase
Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Collateral / Collateral Direct Mail: Single
Agency: Abbott Mead Vickers.BBDO / London Client: H.E.A. Category: Public Service/Political / Public Service/Political Television: Single
Agency: Mendelsohn/Zien Advertising / Los Angeles Client: Loews Coronado Bay Resort Category: Consumer Radio / Consumer Radio: Campaign
Agency: The Richards Group / Dallas Client: The Richards Group Category: Collateral / Collateral Self-Promotion
Agency: Young & Rubicam / Cape Town, South Africa Client: Autistic Children's Society Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: Cole & Weber / Portland Client: Dr. Martens Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Consumer Television / Consumer Television Over :30 Single
Agency: Chiat/Day / Toronto Client: Cineplex Odeon Corporation Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: DeVito/Verdi / New York Client: Daffy's Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Cole & Weber / Portland Client: London Underground Category: Trade / Trade Color 1 Page or Spread: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Trade / Trade Color 1 Page or Spread: Single
Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Bicycle Components Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Outdoor / Outdoor: Campaign
Agency: Clarity Coverdale Fury / Minneapolis Client: St. Paul Pioneer Press Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon McElligott / Minneapolis Client: Art Center College of Design Category: Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Kohnke Koeneke / Milwaukee Client: Back Hoe Bob Category: Collateral / Collateral Direct Mail: Campaign

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeny Ties

Collateral / Collateral Direct Mail: Single

94051A

1994 Advertising Gold Pencil

Wells Rich Greene BDDP / New York

The Ad Council/Department of Transportation

Public Service/Political / Public Service/Political Television: Single

94077T

1994 Advertising Gold Pencil

Hoffman/Lewis / San Francisco

Spectrum Foods/Prego Restaurant

Consumer Radio / Consumer Radio: Campaign

94084R

1994 Advertising Gold Pencil

Butler Shine & Stern / Sausalito

Butler Shine & Stern

Collateral / Collateral Self-Promotion

94062A

1994 Advertising Gold Pencil

Cole & Weber / Portland

Dr. Martens

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

94017A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

94018A

1994 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike Europe

Consumer Television / Consumer Television Over :30 Single

94087T

1994 Advertising Gold Pencil

Young & Rubicam / Toronto

Kodak Canada

Consumer Television / Consumer Television Over :30 Single

94088T

1994 Advertising Gold Pencil

The Martin Agency / Richmond

Stuart Circle Pharmacy

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

94027A

1994 Advertising Gold Pencil

The Martin Agency / Richmond

FMC Corporation

Trade / Trade Color 1 Page or Spread: Single

94038A

1994 Advertising Gold Pencil

Cole & Weber / Portland

The Oregonian

Trade / Trade B/W 1 Page or Spread: Single

94035A

1994 Advertising Gold Pencil

Martin/Williams / Minneapolis

Art Directors/Copywriters Club of Minnesota

Trade / Trade B/W 1 Page or Spread: Single

94036A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

94009A

1994 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Campaign

94095T

1994 Advertising Gold Pencil

Wells Rich Greene BDDP / New York

The Ad Council/Department of Transportation

Public Service/Political / Public Service/Political Television: Campaign

94080T

1994 Advertising Gold Pencil

Young & Rubicam Adelaide / Dulwich, South Australia

Royal Zoological Gardens

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94065A

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeney Ties

Collateral / Collateral Direct Mail: Campaign

94054A

1994 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94071A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

National Association of Atomic Veterans

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94072A

1994 Advertising Gold Pencil

Arnold Finnegan Martin / Richmond

Play It Again Sports

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

94001A

1994 Advertising Gold Pencil

Larson. Berg. Kahn. / Chicago

ScrubYourPup / Chicago

Consumer Television / Consumer Television Under $50,000 Budget

94099T

1994 Advertising Gold Pencil

Wieden+Kennedy / Portland

Oregon Film & Video

Trade / Trade B/W or Color Any Size: Campaign

94043A

1994 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

94030A

1994 Advertising Gold Pencil

EvansGroup / Salt Lake City

Humane Society of Utah

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

94068A

1994 Advertising Gold Pencil

McConnaughy Stein Schmidt Brown / Chicago

Zoo Station Teen Club

Consumer Radio / Consumer Radio: Single

94081R

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

94012A

1994 Advertising Gold Pencil

Kruskopf Olson / Minneapolis

Pet Food Warehouse

Consumer Television / Consumer Television :30/:25 Single

94091T

1994 Advertising Gold Pencil

BSB / Hong Kong

Preparation H

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94023A

1994 Advertising Gold Pencil

Cole & Weber / Portland

Dr. Martens

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94024A

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeney Ties

Collateral / Collateral Point of Purchase

94057A

1994 Advertising Gold Pencil

The Richards Group / Dallas

Motel 6

Collateral / Collateral Point of Purchase

94058A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Collateral / Collateral Direct Mail: Single

94052A

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

H.E.A.

Public Service/Political / Public Service/Political Television: Single

94078T

1994 Advertising Silver Pencil

Mendelsohn/Zien Advertising / Los Angeles

Loews Coronado Bay Resort

Consumer Radio / Consumer Radio: Campaign

94085R

1994 Advertising Silver Pencil

The Richards Group / Dallas

The Richards Group

Collateral / Collateral Self-Promotion

94063A

1994 Advertising Silver Pencil

Young & Rubicam / Cape Town, South Africa

Autistic Children's Society

Public Service/Political / Public Service/Political Radio: Campaign

94076R

1994 Advertising Silver Pencil

Cole & Weber / Portland

Dr. Martens

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Single

94019A

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Consumer Television / Consumer Television Over :30 Single

94089T

1994 Advertising Silver Pencil

Chiat/Day / Toronto

Cineplex Odeon Corporation

Non-Broadcast / Non-Broadcast: Cinema

94101T

1994 Advertising Silver Pencil

DeVito/Verdi / New York

Daffy's

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

94028A

1994 Advertising Silver Pencil

Cole & Weber / Portland

London Underground

Trade / Trade Color 1 Page or Spread: Single

94039A

1994 Advertising Silver Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Trade / Trade Color 1 Page or Spread: Single

94040A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Trade / Trade B/W 1 Page or Spread: Single

94037A

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Specialized Bicycle Components

Collateral / Collateral Brochures Other Than by Mail

94047A

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Outdoor / Outdoor: Campaign

94033A

1994 Advertising Silver Pencil

Clarity Coverdale Fury / Minneapolis

St. Paul Pioneer Press

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

94010A

1994 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

94096T

1994 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Art Center College of Design

Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single

94015A

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94066A

1994 Advertising Silver Pencil

Kohnke Koeneke / Milwaukee

Back Hoe Bob

Collateral / Collateral Direct Mail: Campaign

94055A

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