The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Butler Shine & Stern / Sausalito Client: Butler Shine & Stern Category: Collateral / Collateral Self-Promotion
Agency: The Richards Group / Dallas Client: The Richards Group Category: Collateral / Collateral Self-Promotion
Agency: Doyle Advertising and Design Group / Boston Client: Doyle Advertising and Design Group Category: Collateral / Collateral Self-Promotion
Agency: Wells Rich Greene BDDP / New York Client: The Ad Council/Department of Transportation Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Cole & Weber / Portland Client: The Oregonian Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Martin/Williams / Minneapolis Client: Art Directors/Copywriters Club of Minnesota Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Trade / Trade B/W 1 Page or Spread: Single
Agency: Arnold Finnegan Martin / Richmond Client: Play It Again Sports Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: Lowe & Partners/SMS / New York Client: Mercedes-Benz Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single
Agency: The Martin Agency / Richmond Client: Stuart Circle Pharmacy Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: DeVito/Verdi / New York Client: Daffy's Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: DeVito/Verdi / New York Client: Daffy's Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: BSB / Hong Kong Client: Preparation H Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: Cole & Weber / Portland Client: Dr. Martens Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: The Martin Agency / Richmond Client: Healthtex Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Outdoor / Outdoor: Single
Agency: BBDO / Los Angeles Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: Delvico Bates / Barcelona Client: Spanish Cancer Association/AECC Category: International Foreign Language Commercial
Agency: Fallon McElligott / Minneapolis Client: Art Center College of Design Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Toronto Client: Kodak Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB Needham Worldwide / London Client: Courage Category: Consumer Television / Consumer Television Over :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Doyle Advertising and Design Group / Boston Client: National Association of Atomic Veterans Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Ingalls Quinn & Johnson / Boston Client: Pine Street Inn Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Bozell / New York Client: United Way of New York Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Doyle Advertising and Design Group / Boston Client: National Association of Atomic Veterans Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Larson. Berg. Kahn. / Chicago Client: ScrubYourPup / Chicago Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Earle Palmer Brown / Philadelphia Client: WMMR 93.3 Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: The Richards Group / Dallas Client: McQueeney Ties Category: Collateral / Collateral Point of Purchase
Agency: The Richards Group / Dallas Client: Motel 6 Category: Collateral / Collateral Point of Purchase
Agency: The Martin Agency / Richmond Client: Wrangler Category: Collateral / Collateral Point of Purchase
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Collateral / Collateral Point of Purchase
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Polaroid Corporation Category: Collateral / Collateral Point of Purchase
Agency: Kruskopf Olson / Minneapolis Client: Pet Food Warehouse Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
I Am Not a Role Model Agency: Wieden+Kennedy Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Young & Rubicam Adelaide / Dulwich, South Australia Client: Royal Zoological Gardens Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Colby Agency / Los Angeles Client: Greenpeace Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Clarity Coverdale Fury / Minneapolis Client: St. Paul Pioneer Press Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Leonard Monahan Lubars & Kelly / Providence Client: Roger Williams Park Zoo Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single
Agency: Chiat/Day / Toronto Client: Cineplex Odeon Corporation Category: Non-Broadcast / Non-Broadcast: Cinema

1994 Advertising Gold Pencil

Butler Shine & Stern / Sausalito

Butler Shine & Stern

Collateral / Collateral Self-Promotion

94062A

1994 Advertising Silver Pencil

The Richards Group / Dallas

The Richards Group

Collateral / Collateral Self-Promotion

94063A

1994 Advertising Bronze Pencil

Doyle Advertising and Design Group / Boston

Doyle Advertising and Design Group

Collateral / Collateral Self-Promotion

94064A

1994 Advertising Gold Pencil

Wells Rich Greene BDDP / New York

The Ad Council/Department of Transportation

Public Service/Political / Public Service/Political Television: Campaign

94080T

1994 Advertising Gold Pencil

Cole & Weber / Portland

The Oregonian

Trade / Trade B/W 1 Page or Spread: Single

94035A

1994 Advertising Gold Pencil

Martin/Williams / Minneapolis

Art Directors/Copywriters Club of Minnesota

Trade / Trade B/W 1 Page or Spread: Single

94036A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Trade / Trade B/W 1 Page or Spread: Single

94037A

1994 Advertising Gold Pencil

Arnold Finnegan Martin / Richmond

Play It Again Sports

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

94001A

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

94002A

1994 Advertising Bronze Pencil

Lowe & Partners/SMS / New York

Mercedes-Benz

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Single

94003A

1994 Advertising Gold Pencil

The Martin Agency / Richmond

Stuart Circle Pharmacy

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

94027A

1994 Advertising Silver Pencil

DeVito/Verdi / New York

Daffy's

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

94028A

1994 Advertising Bronze Pencil

DeVito/Verdi / New York

Daffy's

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

94029A

1994 Advertising Gold Pencil

BSB / Hong Kong

Preparation H

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94023A

1994 Advertising Gold Pencil

Cole & Weber / Portland

Dr. Martens

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94024A

1994 Advertising Silver Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94025A

1994 Advertising Bronze Pencil

The Martin Agency / Richmond

Healthtex

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94026A

1994 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

94030A

1994 Advertising Silver Pencil

Hunt Murray / Minneapolis

Mystic Lake Casino

Outdoor / Outdoor: Single

94031A

1994 Advertising Bronze Pencil

BBDO / Los Angeles

Apple Computer

Outdoor / Outdoor: Single

94032A

1994 Advertising Bronze Pencil

Delvico Bates / Barcelona

Spanish Cancer Association/AECC

International Foreign Language Commercial

94102T

1994 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Art Center College of Design

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94022A

1994 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike Europe

Consumer Television / Consumer Television Over :30 Single

94087T

1994 Advertising Gold Pencil

Young & Rubicam / Toronto

Kodak Canada

Consumer Television / Consumer Television Over :30 Single

94088T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Consumer Television / Consumer Television Over :30 Single

94089T

1994 Advertising Bronze Pencil

BMP DDB Needham Worldwide / London

Courage

Consumer Television / Consumer Television Over :30 Single

94090T

1994 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94071A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

National Association of Atomic Veterans

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94072A

1994 Advertising Silver Pencil

Ingalls Quinn & Johnson / Boston

Pine Street Inn

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94073A

1994 Advertising Bronze Pencil

Bozell / New York

United Way of New York

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94074A

1994 Advertising Bronze Pencil

Doyle Advertising and Design Group / Boston

National Association of Atomic Veterans

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94075A

1994 Advertising Gold Pencil

Larson. Berg. Kahn. / Chicago

ScrubYourPup / Chicago

Consumer Television / Consumer Television Under $50,000 Budget

94099T

1994 Advertising Bronze Pencil

Earle Palmer Brown / Philadelphia

WMMR 93.3

Consumer Television / Consumer Television Under $50,000 Budget

94100T

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeney Ties

Collateral / Collateral Point of Purchase

94057A

1994 Advertising Gold Pencil

The Richards Group / Dallas

Motel 6

Collateral / Collateral Point of Purchase

94058A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Wrangler

Collateral / Collateral Point of Purchase

94059A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Collateral / Collateral Point of Purchase

94060A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Polaroid Corporation

Collateral / Collateral Point of Purchase

94061A

1994 Advertising Gold Pencil

Kruskopf Olson / Minneapolis

Pet Food Warehouse

Consumer Television / Consumer Television :30/:25 Single

94091T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94092T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Television / Consumer Television :30/:25 Single

94093T

1994 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Single

94094T

1994 Advertising Bronze Pencil

Wieden+Kennedy

Nike

I Am Not a Role Model

Consumer Television / Consumer Television :30/:25 Single

94094T

1994 Advertising Gold Pencil

Young & Rubicam Adelaide / Dulwich, South Australia

Royal Zoological Gardens

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94065A

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94066A

1994 Advertising Bronze Pencil

The Colby Agency / Los Angeles

Greenpeace

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94067A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

94009A

1994 Advertising Silver Pencil

Clarity Coverdale Fury / Minneapolis

St. Paul Pioneer Press

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

94010A

1994 Advertising Bronze Pencil

Leonard Monahan Lubars & Kelly / Providence

Roger Williams Park Zoo

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Single

94011A

1994 Advertising Silver Pencil

Chiat/Day / Toronto

Cineplex Odeon Corporation

Non-Broadcast / Non-Broadcast: Cinema

94101T

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