The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Wells Rich Greene BDDP / New York Client: The Ad Council/Department of Transportation Category: Public Service/Political / Public Service/Political Television: Single
Agency: Abbott Mead Vickers.BBDO / London Client: H.E.A. Category: Public Service/Political / Public Service/Political Television: Single
Agency: Abbott Mead Vickers.BBDO / London Client: H.E.A. Category: Public Service/Political / Public Service/Political Television: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processor Advisory Board Category: Outdoor / Outdoor: Campaign
Agency: The Colby Agency / Los Angeles Client: The Beverly Center Category: Outdoor / Outdoor: Campaign
Agency: The Richards Group / Dallas Client: McQueeny Ties Category: Collateral / Collateral Direct Mail: Single
Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Collateral / Collateral Direct Mail: Single
Agency: Kohnke Koeneke / Milwaukee Client: Back Hoe Bob Category: Collateral / Collateral Direct Mail: Single
Agency: Butler Shine & Stern / Sausalito Client: Butler Shine & Stern Category: Collateral / Collateral Self-Promotion
Agency: The Richards Group / Dallas Client: The Richards Group Category: Collateral / Collateral Self-Promotion
Agency: Doyle Advertising and Design Group / Boston Client: Doyle Advertising and Design Group Category: Collateral / Collateral Self-Promotion
Agency: Wieden+Kennedy / Portland Client: Oregon Film & Video Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Cole & Weber / Portland Client: London Underground Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Ammirati & Puris / New York Client: Nikon Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Wieden+Kennedy / Portland Client: Oregon Film & Video Category: Trade / Trade B/W or Color Any Size: Campaign
Agency: Fallon McElligott / Minneapolis Client: Art Center College of Design Category: Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single
Agency: The Colby Agency / Los Angeles Client: The Beverly Center Category: Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single
Agency: The Martin Agency / Richmond Client: Wrangler Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Hunt Murray / Minneapolis Client: Mystic Lake Casino Category: Outdoor / Outdoor: Single
Agency: BBDO / Los Angeles Client: Apple Computer Category: Outdoor / Outdoor: Single
Agency: BSB / Hong Kong Client: Preparation H Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: Cole & Weber / Portland Client: Dr. Martens Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: The Martin Agency / Richmond Client: Healthtex Category: Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign
Agency: EvansGroup / Salt Lake City Client: Humane Society of Utah Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Young & Rubicam Adelaide / Dulwich, South Australia Client: Royal Zoological Gardens Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: The Martin Agency / Richmond Client: Crisis Pregnancy Center Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Wells Rich Greene BDDP / New York Client: The Ad Council/Department of Transportation Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Fallon McElligott / Minneapolis Client: Art Center College of Design Category: Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign
Agency: Young & Rubicam Adelaide / Dulwich, South Australia Client: Royal Zoological Gardens Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Colby Agency / Los Angeles Client: Greenpeace Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Hoffman/Lewis / San Francisco Client: Spectrum Foods/Prego Restaurant Category: Consumer Radio / Consumer Radio: Campaign
Agency: Mendelsohn/Zien Advertising / Los Angeles Client: Loews Coronado Bay Resort Category: Consumer Radio / Consumer Radio: Campaign
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Campaign
Agency: Chiat/Day / Toronto Client: Cineplex Odeon Corporation Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: The Martin Agency / Richmond Client: Stuart Circle Pharmacy Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: DeVito/Verdi / New York Client: Daffy's Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: DeVito/Verdi / New York Client: Daffy's Category: Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Doyle Advertising and Design Group / Boston Client: National Association of Atomic Veterans Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Ingalls Quinn & Johnson / Boston Client: Pine Street Inn Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Bozell / New York Client: United Way of New York Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Doyle Advertising and Design Group / Boston Client: National Association of Atomic Veterans Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Doyle Advertising and Design Group / Boston Client: Akva Spring Water Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Richmond Client: The Edgar Allen Poe Museum Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Village Voice Category: Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: Zoo Station Teen Club Category: Consumer Radio / Consumer Radio: Single
Agency: Mendelsohn/Zien Advertising / Los Angeles Client: Loews Coronado Bay Resort Category: Consumer Radio / Consumer Radio: Single

1994 Advertising Gold Pencil

Wells Rich Greene BDDP / New York

The Ad Council/Department of Transportation

Public Service/Political / Public Service/Political Television: Single

94077T

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

H.E.A.

Public Service/Political / Public Service/Political Television: Single

94078T

1994 Advertising Bronze Pencil

Abbott Mead Vickers.BBDO / London

H.E.A.

Public Service/Political / Public Service/Political Television: Single

94079T

1994 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processor Advisory Board

Outdoor / Outdoor: Campaign

94033A

1994 Advertising Bronze Pencil

The Colby Agency / Los Angeles

The Beverly Center

Outdoor / Outdoor: Campaign

94034A

1994 Advertising Gold Pencil

The Richards Group / Dallas

McQueeny Ties

Collateral / Collateral Direct Mail: Single

94051A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Collateral / Collateral Direct Mail: Single

94052A

1994 Advertising Bronze Pencil

Kohnke Koeneke / Milwaukee

Back Hoe Bob

Collateral / Collateral Direct Mail: Single

94053A

1994 Advertising Gold Pencil

Butler Shine & Stern / Sausalito

Butler Shine & Stern

Collateral / Collateral Self-Promotion

94062A

1994 Advertising Silver Pencil

The Richards Group / Dallas

The Richards Group

Collateral / Collateral Self-Promotion

94063A

1994 Advertising Bronze Pencil

Doyle Advertising and Design Group / Boston

Doyle Advertising and Design Group

Collateral / Collateral Self-Promotion

94064A

1994 Advertising Gold Pencil

Wieden+Kennedy / Portland

Oregon Film & Video

Trade / Trade B/W or Color Any Size: Campaign

94043A

1994 Advertising Silver Pencil

Cole & Weber / Portland

London Underground

Trade / Trade B/W or Color Any Size: Campaign

94044A

1994 Advertising Bronze Pencil

Ammirati & Puris / New York

Nikon

Trade / Trade B/W or Color Any Size: Campaign

94045A

1994 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Oregon Film & Video

Trade / Trade B/W or Color Any Size: Campaign

94046A

1994 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Art Center College of Design

Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single

94015A

1994 Advertising Bronze Pencil

The Colby Agency / Los Angeles

The Beverly Center

Consumer Magazine / Cosnumer Magazine B/W 1 Page or Spread: Single

94016A

1994 Advertising Bronze Pencil

The Martin Agency / Richmond

Wrangler

Consumer Television / Consumer Television :20 and Under: Single

94098T

1994 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

94030A

1994 Advertising Silver Pencil

Hunt Murray / Minneapolis

Mystic Lake Casino

Outdoor / Outdoor: Single

94031A

1994 Advertising Bronze Pencil

BBDO / Los Angeles

Apple Computer

Outdoor / Outdoor: Single

94032A

1994 Advertising Gold Pencil

BSB / Hong Kong

Preparation H

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94023A

1994 Advertising Gold Pencil

Cole & Weber / Portland

Dr. Martens

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94024A

1994 Advertising Silver Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94025A

1994 Advertising Bronze Pencil

The Martin Agency / Richmond

Healthtex

Consumer Magazine / Consumer Magazine Color 1 Page or Spread: Campaign

94026A

1994 Advertising Gold Pencil

EvansGroup / Salt Lake City

Humane Society of Utah

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

94068A

1994 Advertising Silver Pencil

Young & Rubicam Adelaide / Dulwich, South Australia

Royal Zoological Gardens

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

94069A

1994 Advertising Bronze Pencil

The Martin Agency / Richmond

Crisis Pregnancy Center

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

94070A

1994 Advertising Gold Pencil

Wells Rich Greene BDDP / New York

The Ad Council/Department of Transportation

Public Service/Political / Public Service/Political Television: Campaign

94080T

1994 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Art Center College of Design

Consumer Magazine / Consumer Magazine B/W 1 Page or Spread: Campaign

94022A

1994 Advertising Gold Pencil

Young & Rubicam Adelaide / Dulwich, South Australia

Royal Zoological Gardens

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94065A

1994 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94066A

1994 Advertising Bronze Pencil

The Colby Agency / Los Angeles

Greenpeace

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

94067A

1994 Advertising Gold Pencil

Hoffman/Lewis / San Francisco

Spectrum Foods/Prego Restaurant

Consumer Radio / Consumer Radio: Campaign

94084R

1994 Advertising Silver Pencil

Mendelsohn/Zien Advertising / Los Angeles

Loews Coronado Bay Resort

Consumer Radio / Consumer Radio: Campaign

94085R

1994 Advertising Bronze Pencil

The Richards Group / Dallas

Motel 6

Consumer Radio / Consumer Radio: Campaign

94086R

1994 Advertising Silver Pencil

Chiat/Day / Toronto

Cineplex Odeon Corporation

Non-Broadcast / Non-Broadcast: Cinema

94101T

1994 Advertising Gold Pencil

The Martin Agency / Richmond

Stuart Circle Pharmacy

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

94027A

1994 Advertising Silver Pencil

DeVito/Verdi / New York

Daffy's

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

94028A

1994 Advertising Bronze Pencil

DeVito/Verdi / New York

Daffy's

Consumer Magazine / Consumer Magazine Less Than a Page B/W or Color: Single

94029A

1994 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94071A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

National Association of Atomic Veterans

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94072A

1994 Advertising Silver Pencil

Ingalls Quinn & Johnson / Boston

Pine Street Inn

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94073A

1994 Advertising Bronze Pencil

Bozell / New York

United Way of New York

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94074A

1994 Advertising Bronze Pencil

Doyle Advertising and Design Group / Boston

National Association of Atomic Veterans

Public Service/Political / Public Service/Political Outdoor and Posters: Single

94075A

1994 Advertising Gold Pencil

Doyle Advertising and Design Group / Boston

Akva Spring Water

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

94012A

1994 Advertising Silver Pencil

The Martin Agency / Richmond

The Edgar Allen Poe Museum

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

94013A

1994 Advertising Bronze Pencil

Mad Dogs & Englishmen / New York

Village Voice

Consumer Newspaper / Consumer Newspaper 600 Lines or Less: Campaign

94014A

1994 Advertising Gold Pencil

McConnaughy Stein Schmidt Brown / Chicago

Zoo Station Teen Club

Consumer Radio / Consumer Radio: Single

94081R

1994 Advertising Silver Pencil

Mendelsohn/Zien Advertising / Los Angeles

Loews Coronado Bay Resort

Consumer Radio / Consumer Radio: Single

94082R

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