The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1997 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0004A
Award:
1997 Advertising Gold Pencil
Agency:
Dentsu Young & Rubicam / Tokyo
Client:
Volvo Cars Japan
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0001A
Award:
1997 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Army/COI
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0005A
Award:
1997 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Timex Canada
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0008A
Award:
1997 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0002A
Award:
1997 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Timex Canada
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
97_0009A
Award:
1997 Advertising Bronze Pencil
Agency:
BBDO / Toronto
Client:
Federal Express
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0006A
Award:
1997 Advertising Bronze Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
Village Voice
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0007A
Award:
1997 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0003A
Award:
1997 Advertising Merit Award
Agency:
Doyle, Inc. / Weston, CT
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0147A
Award:
1997 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
Mirage Resorts/Golden Nugget
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0148A
Award:
1997 Advertising Merit Award
Agency:
JohnsonSheen Advertising / Portland
Client:
Grover Electric & Plumbing
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0149A
Award:
1997 Advertising Merit Award
Agency:
Leagas Delaney / London
Client:
Harrods
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0150A
Award:
1997 Advertising Merit Award
Agency:
McLaren McCann / Toronto
Client:
Bacardi/Martini Canada/White Rum
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0151A
Award:
1997 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mercedes-Benz of North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0152A
Award:
1997 Advertising Merit Award
Agency:
McConnaughy Stein Schmidt Brown / Chicago
Client:
Illinova
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0153A
Award:
1997 Advertising Merit Award
Agency:
Odiorne Wilde Narraway Groome / San Francisco
Client:
A-1 Building Maintenance Company
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0154A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
The Economist
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0155A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
The British Council
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0156A
Award:
1997 Advertising Merit Award
Agency:
Pagano Schenck & Kay / Boston
Client:
Children's Hospital
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0157A
Award:
1997 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Infiniti
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0158A
Award:
1997 Advertising Merit Award
Agency:
Tiempo/BBDO / Barcelona
Client:
Panadol/Smithkline Beecham
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0159A
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / Boston
Client:
Volkswagen
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0160A
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / Boston
Client:
Volkswagen
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0161A
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / Boston
Client:
Volkswagen
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0162A
Award:
1997 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Osell's Custom Frames
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0163A
Award:
1997 Advertising Merit Award
Agency:
CORE / St. Louis
Client:
WSIE The Jazz Station
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0164A
Award:
1997 Advertising Merit Award
Agency:
CORE / St. Louis
Client:
WSIE The Jazz Station
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0165A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
BMW
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0166A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
BMW
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0167A
Award:
1997 Advertising Merit Award
Agency:
Grace & Rothschild / New York
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0168A
Award:
1997 Advertising Merit Award
Agency:
Grace & Rothschild / New York
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0169A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Timex Canada
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0170A
Award:
1997 Advertising Merit Award
Agency:
Pagano Schenck & Kay / Boston
Client:
Dexter Shoe Company
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0171A
Award:
1997 Advertising Merit Award
Agency:
STAIN NYC / New York
Client:
Basics Furniture
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0172A
Award:
1997 Advertising Merit Award
Agency:
STAIN NYC / New York
Client:
Basics Furniture
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0173A
Award:
1997 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0105A
Award:
1997 Advertising Merit Award
Agency:
Banks Hoggins O'Shea / London
Client:
Daihatsu UK
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0106A
Award:
1997 Advertising Merit Award
Agency:
Bates / Singapore
Client:
Heineken
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0107A
Award:
1997 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
L.A. Cellular
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0108A
Award:
1997 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Federal Express
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0109A
Award:
1997 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Federal Express
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0110A
Award:
1997 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Federal Express
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0111A
Award:
1997 Advertising Merit Award
Agency:
Bozell / Costa Mesa, CA
Client:
Taco Bell Corporation
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0112A
Award:
1997 Advertising Merit Award
Agency:
Cole & Weber / Portland
Client:
The Oregonian
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0113A
Award:
1997 Advertising Merit Award
Agency:
Cole & McVoy / Minneapolis
Client:
Pfizer Animal Health
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0114A
Award:
1997 Advertising Merit Award
Agency:
Doyle, Inc. / Weston, CT
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0115A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
BMW
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0116A
Award:
1997 Advertising Merit Award
Agency:
Grace & Rothschild / New York
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0117A
Award:
1997 Advertising Merit Award
Agency:
Grace & Rothschild / New York
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0118A
