The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Collateral Advertising / Collateral: Sales Kits
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Adworks / Washington, DC Client: Library of Congress Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Leagas Delaney / London Client: Leagas Delaney Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard Category: Outdoor / Outdoor: Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Campaign
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: BBDO / New York Client: Pepsi-Cola Company Category: Consumer Television / Consumer Television Over :30 Single
Hello World Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Noordervliet & Winninghoff/Leo Burnett / Amsterdam Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Agency: Fallon McElligott / Minneapolis Client: Booker's Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: The Solaris Group / Ortho Category: Consumer Radio / Consumer Radio: Single
Agency: Leo Burnett / London Client: Mercedes-Benz Category: Outdoor / Outdoor: Single
Agency: Allen & Gerritsen / Watertown, MA Client: Lahey Hitchcock Clinic Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Fahlgren / Tampa Client: McDonald's Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Hunt Adkins / Minneapolis Client: Rohol Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Unum Insurance Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Houston Herstek Favat / Boston Client: Converse - International Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Agency: Houston Herstek Favat / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Umbro Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Lowe Kuiper & Schouten / Amsterdam Client: Nestle Netherlands/Fruit Joy Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Ogilvy & Mather / Toronto Client: Timex Canada Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Saatchi & Saatchi / London Client: Army/COI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN/National Hockey League Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Friends of Public Education Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Mezzina/Brown / New York Client: Newsweek Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Saatchi & Saatchi / London Client: London Borough of Islington Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Ogilvy & Mather / Toronto Client: Timex Canada Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: VCU Ad Center / Richmond Client: Sushi Tugo Category: College Competition
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz AG / Stuttgart Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

1997 Advertising Silver Pencil

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Single

97_0002A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Collateral Advertising / Collateral: Sales Kits

97_0039A

1997 Advertising Silver Pencil

Leo Burnett / London

McDonald's

Consumer Television / Consumer Television :20 and Under: Single

97_0085T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Campaign

97_0077T

1997 Advertising Silver Pencil

Adworks / Washington, DC

Library of Congress

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0057A

1997 Advertising Silver Pencil

Leagas Delaney / London

Leagas Delaney

Collateral Advertising / Collateral: Self-Promotion

97_0049A

1997 Advertising Silver Pencil

Leo Burnett Company / Chicago

Callard & Bowser-Suchard

Outdoor / Outdoor: Campaign

97_0027A

1997 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Campaign

97_0082T

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0021A

1997 Advertising Silver Pencil

BBDO / New York

Pepsi-Cola Company

Consumer Television / Consumer Television Over :30 Single

97_0072T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

Nike

Hello World

Consumer Television / Consumer Television Over :30 Single

97_0073T

1997 Advertising Silver Pencil

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0091T

1997 Advertising Silver Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0052A

1997 Advertising Silver Pencil

Noordervliet & Winninghoff/Leo Burnett / Amsterdam

Amnesty International

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0053A

1997 Advertising Silver Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Single

97_0064T

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Booker's

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0010A

1997 Advertising Silver Pencil

BBDO West / Los Angeles

The Solaris Group / Ortho

Consumer Radio / Consumer Radio: Single

97_0069R

1997 Advertising Silver Pencil

Leo Burnett / London

Mercedes-Benz

Outdoor / Outdoor: Single

97_0024A

1997 Advertising Silver Pencil

Allen & Gerritsen / Watertown, MA

Lahey Hitchcock Clinic

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0045A

1997 Advertising Silver Pencil

Fahlgren / Tampa

McDonald's

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0046A

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Rohol

Collateral Advertising / Collateral Direct Mail: Single

97_0042A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Unum Insurance

Trade Advertising / Trade Color Full Page or Spread: Single

97_0030A

1997 Advertising Silver Pencil

Houston Herstek Favat / Boston

Converse - International

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign

97_0016A

1997 Advertising Silver Pencil

Houston Herstek Favat / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Television: Campaign

97_0067T

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Umbro

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0013A

1997 Advertising Silver Pencil

Lowe Kuiper & Schouten / Amsterdam

Nestle Netherlands/Fruit Joy

International Foreign Language Commercial / Foreign Language Commercial: Television

97_0096T

1997 Advertising Silver Pencil

Ogilvy & Mather / Toronto

Timex Canada

Newspaper / Newspaper 600 Lines or Less: Single

97_0008A

1997 Advertising Silver Pencil

Saatchi & Saatchi / London

Army/COI

Newspaper / Newspaper Over 600 Lines: Campaign

97_0005A

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

ESPN/National Hockey League

Consumer Television / Consumer Television :20 and Under: Campaign

97_0088T

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Single

97_0079T

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Friends of Public Education

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0060A

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0032A

1997 Advertising Silver Pencil

Mezzina/Brown / New York

Newsweek

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0033A

1997 Advertising Silver Pencil

Saatchi & Saatchi / London

London Borough of Islington

Non-Broadcast / Non-Broadcast: Cinema

97_0094T

1997 Advertising Silver Pencil

Ogilvy & Mather / Toronto

Timex Canada

Newspaper / Newspaper 600 Lines or Less: Campaign

97_0009A

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0028A

1997 Advertising Silver Pencil

VCU Ad Center / Richmond

Sushi Tugo

College Competition

97_0102A

1997 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz AG / Stuttgart

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0037A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0019A

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