The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Turkel Schwartz & Partners / Coconut Grove, FL Client: Discovery Channel Latin America Category: Collateral Advertising / Collateral: Sales Kits
Agency: Borders Perrin & Norrander / Portland Client: Columbia Sportswear Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Contract Advertising / New Dehli Client: Hiram Walker Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: CORE / St. Louis Client: WSIE The Jazz Station Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Graham Scott / Edinburgh Client: Brand Paper Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Rohöl Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Rohöl Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte, NC Client: Arthur's Cigar Bar Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Penna Powers Cutting & Haynes / Salt Lake City Client: Utah Advertising Federation Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Peterson Milla Hooks / Minneapolis Client: Animal Crackers Pet Sitters Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Peterson Milla Hooks / Minneapolis Client: The Minneapolis Show Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Rubin Postaer and Associates / Santa Monica Client: American Honda Motor Company Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Dana Farber Cancer Institute Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Ketchum Advertising / Pittsburgh Client: Pittsburgh Film Office Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: The Amy Burack Company Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Ammirati Puris Lintas / New York Client: United Parcel Service Category: Collateral Advertising / Collateral: Posters
Agency: Arnold Advertising / Boston Client: Volkswagen Category: Collateral Advertising / Collateral: Posters
Agency: The Arnold Agency / Richmond Client: Lamborghini Category: Collateral Advertising / Collateral: Posters
Agency: The Arnold Agency / Richmond Client: Lamborghini Category: Collateral Advertising / Collateral: Posters
Agency: Boy & Girl Advertising / Chicago Client: Law Offices of Jason B. Rosenthal Category: Collateral Advertising / Collateral: Posters
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Collateral Advertising / Collateral: Posters
Agency: CORE / St. Louis Client: WSIE The Jazz Station Category: Collateral Advertising / Collateral: Posters
Agency: Fallon McElligott / Minneapolis Client: Hed. Cycling Products Category: Collateral Advertising / Collateral: Posters
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Collateral Advertising / Collateral: Posters
Agency: Hunt Adkins / Minneapolis Client: Domtar Paper Category: Collateral Advertising / Collateral: Posters
Agency: James Bunting Advertising / Lancaster, PA Client: Stan's Record Bar Category: Collateral Advertising / Collateral: Posters
Agency: The Martin Agency / Richmond Client: Mercedes-Benz of North America Category: Collateral Advertising / Collateral: Posters
Agency: The Martin Agency / Richmond Client: One More Bar & Grill Category: Collateral Advertising / Collateral: Posters
Agency: Odiorne Wilde Narraway Groome / San Francisco Client: Alpine Meadows Category: Collateral Advertising / Collateral: Posters
Agency: Sietsema Engel and Partners / Minneapolis Client: Art Directors/Copywriters Club Category: Collateral Advertising / Collateral: Posters
Agency: Armando Testa / Torino, Italy Client: Lavazza S.P.A. Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: BlackBird Creative / Charlotte, NC Client: The Groundcrew/John Causby Productions Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: BlackBird Creative / Charlotte, NC Client: Pinehurst Resort & Country Club Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Black Rocket / San Francisco Client: Eddie Bauer Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: The Designory / Long Beach California Client: Mercedes-Benz of North America Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: dGWB / Irvine, CA Client: Qualcomm Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Pacific Bell Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Starbucks Coffee Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Grupo Barro-Testa / Madrid Client: Polygram Films Espana Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Labbé Design Company / Corona del Mar, CA Client: Custom Alloy Light Metals Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Leonard/Monahan / Providence Client: The Advertising Club of Greater Boston Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: The Richards Group / Dallas Client: Fox River Paper Company Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Saatchi & Saatchi Business Communications / Rochester, NY Client: Eastman Kodak Company Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Ingalls Advertising / Boston Client: Ingalls Advertising Category: Collateral Advertising / Collateral: Self-Promotion

1997 Advertising Merit Award

Turkel Schwartz & Partners / Coconut Grove, FL

Discovery Channel Latin America

Collateral Advertising / Collateral: Sales Kits

97_0394A

1997 Advertising Merit Award

Borders Perrin & Norrander / Portland

Columbia Sportswear

Collateral Advertising / Collateral Direct Mail: Single

97_0395A

1997 Advertising Merit Award

Contract Advertising / New Dehli

Hiram Walker

Collateral Advertising / Collateral Direct Mail: Single

97_0396A

1997 Advertising Merit Award

CORE / St. Louis

WSIE The Jazz Station

Collateral Advertising / Collateral Direct Mail: Single

97_0397A

1997 Advertising Merit Award

Graham Scott / Edinburgh

Brand Paper

Collateral Advertising / Collateral Direct Mail: Single

97_0398A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Single

97_0399A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Single

97_0400A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Rohöl

Collateral Advertising / Collateral Direct Mail: Single

97_0401A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Rohöl

Collateral Advertising / Collateral Direct Mail: Single

97_0402A

1997 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte, NC

Arthur's Cigar Bar

Collateral Advertising / Collateral Direct Mail: Single

97_0403A

1997 Advertising Merit Award

Penna Powers Cutting & Haynes / Salt Lake City

Utah Advertising Federation

Collateral Advertising / Collateral Direct Mail: Single

97_0404A

1997 Advertising Merit Award

Peterson Milla Hooks / Minneapolis

Animal Crackers Pet Sitters

Collateral Advertising / Collateral Direct Mail: Single

97_0405A

1997 Advertising Merit Award

Peterson Milla Hooks / Minneapolis

The Minneapolis Show

Collateral Advertising / Collateral Direct Mail: Single

97_0406A

1997 Advertising Merit Award

Rubin Postaer and Associates / Santa Monica

American Honda Motor Company

Collateral Advertising / Collateral Direct Mail: Single

97_0407A

1997 Advertising Merit Award

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral Direct Mail: Single

97_0408A

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Dana Farber Cancer Institute

Collateral Advertising / Collateral Direct Mail: Campaign

97_0409A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Campaign

97_0410A

1997 Advertising Merit Award

Ketchum Advertising / Pittsburgh

Pittsburgh Film Office

Collateral Advertising / Collateral Direct Mail: Campaign

97_0411A

1997 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

The Amy Burack Company

Collateral Advertising / Collateral Direct Mail: Campaign

97_0412A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Campaign

97_0413A

1997 Advertising Merit Award

Ammirati Puris Lintas / New York

United Parcel Service

Collateral Advertising / Collateral: Posters

97_0450A

1997 Advertising Merit Award

Arnold Advertising / Boston

Volkswagen

Collateral Advertising / Collateral: Posters

97_0451A

1997 Advertising Merit Award

The Arnold Agency / Richmond

Lamborghini

Collateral Advertising / Collateral: Posters

97_0452A

1997 Advertising Merit Award

The Arnold Agency / Richmond

Lamborghini

Collateral Advertising / Collateral: Posters

97_0453A

1997 Advertising Merit Award

Boy & Girl Advertising / Chicago

Law Offices of Jason B. Rosenthal

Collateral Advertising / Collateral: Posters

97_0454A

1997 Advertising Merit Award

Cole & Weber / Portland

24/7 Snowboards

Collateral Advertising / Collateral: Posters

97_0455A

1997 Advertising Merit Award

CORE / St. Louis

WSIE The Jazz Station

Collateral Advertising / Collateral: Posters

97_0456A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Hed. Cycling Products

Collateral Advertising / Collateral: Posters

97_0457A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Collateral Advertising / Collateral: Posters

97_0458A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Domtar Paper

Collateral Advertising / Collateral: Posters

97_0459A

1997 Advertising Merit Award

James Bunting Advertising / Lancaster, PA

Stan's Record Bar

Collateral Advertising / Collateral: Posters

97_0460A

1997 Advertising Merit Award

The Martin Agency / Richmond

Mercedes-Benz of North America

Collateral Advertising / Collateral: Posters

97_0461A

1997 Advertising Merit Award

The Martin Agency / Richmond

One More Bar & Grill

Collateral Advertising / Collateral: Posters

97_0462A

1997 Advertising Merit Award

Odiorne Wilde Narraway Groome / San Francisco

Alpine Meadows

Collateral Advertising / Collateral: Posters

97_0463A

1997 Advertising Merit Award

Sietsema Engel and Partners / Minneapolis

Art Directors/Copywriters Club

Collateral Advertising / Collateral: Posters

97_0464A

1997 Advertising Merit Award

Armando Testa / Torino, Italy

Lavazza S.P.A.

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0380A

1997 Advertising Merit Award

BlackBird Creative / Charlotte, NC

The Groundcrew/John Causby Productions

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0381A

1997 Advertising Merit Award

BlackBird Creative / Charlotte, NC

Pinehurst Resort & Country Club

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0382A

1997 Advertising Merit Award

Black Rocket / San Francisco

Eddie Bauer

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0383A

1997 Advertising Merit Award

The Designory / Long Beach California

Mercedes-Benz of North America

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0384A

1997 Advertising Merit Award

dGWB / Irvine, CA

Qualcomm

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0385A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0386A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Pacific Bell

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0387A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Starbucks Coffee

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0388A

1997 Advertising Merit Award

Grupo Barro-Testa / Madrid

Polygram Films Espana

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0389A

1997 Advertising Merit Award

Labbé Design Company / Corona del Mar, CA

Custom Alloy Light Metals

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0390A

1997 Advertising Merit Award

Leonard/Monahan / Providence

The Advertising Club of Greater Boston

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0391A

1997 Advertising Merit Award

The Richards Group / Dallas

Fox River Paper Company

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0392A

1997 Advertising Merit Award

Saatchi & Saatchi Business Communications / Rochester, NY

Eastman Kodak Company

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0393A

1997 Advertising Merit Award

Ingalls Advertising / Boston

Ingalls Advertising

Collateral Advertising / Collateral: Self-Promotion

97_0436A

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