The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Arian Lowe & Travis / Chicago Client: Risser Digital Studio Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Fei Fah Drugstore Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Unza Co. Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Cole & Weber / Portland Client: The Oregonian Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: CORE / St. Louis Client: Winchester Ammunition Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: CORE / St. Louis and JACKHAMMER / Dallas Client: Calido Chili Traders Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: DDB Needham / North Sydney Client: Adelar Animal Centre Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Goodby Silverstein & Partners / San Francisco Client: San Francisco Examiner Newspaper Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: GSD&M Advertising / Austin Client: Lennox Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: JACKHAMMER/The Richards Group / Dallas Client: AM General Corporation Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Kirshenbaum Bond & Partners / New York Client: Blimpie Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Periscope Advertising Communications / Minneapolis Client: Ideal Diner Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: The Richards Group / Dallas Client: Simon Sleazy Pub Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Singapore Client: The Royal Peacock Hotel Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Sandstrom Design / Portland Client: Burgerville Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Tausche Martin Lonsdorf / Atlanta Client: DVM Toothpaste Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: TAXI / Toronto Client: Manager Jeans Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Wyse Advertising / Cleveland Client: Ric Alberico Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Turkel Schwartz & Partners / Coconut Grove, FL Client: Discovery Channel Latin America Category: Collateral Advertising / Collateral: Sales Kits
Agency: Ingalls Advertising / Boston Client: Ingalls Advertising Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Leo Burnett / Singapore Client: Leo Burnett Creative Workshop Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Leonard/Monahan / Providence Client: Leonard/Monahan Category: Collateral Advertising / Collateral: Self-Promotion
Agency: The Martin Agency / Richmond Client: The Martin Agency Category: Collateral Advertising / Collateral: Self-Promotion
Agency: M&C Saatchi / Hong Kong Client: M&C Saatchi Category: Collateral Advertising / Collateral: Self-Promotion
Agency: MTV Networks-Creative Services / New York Client: Comedy Central Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Pagano Schenck & Kay / Boston Client: Pagano Schenck & Kay Category: Collateral Advertising / Collateral: Self-Promotion
Agency: PARTNERS & Simons / Boston Client: PARTNERS & Simons Category: Collateral Advertising / Collateral: Self-Promotion
Agency: SicolaMartin / Austin Client: SicolaMartin Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sledgehammer / Chicago Client: Jerome Marucci Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sledgehammer / Chicago Client: Michael Herlehy Category: Collateral Advertising / Collateral: Self-Promotion
Agency: TDA Advertising & Design / Longmont, CO Client: TDA Advertising & Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Wells Nobay McDowall / Victoria, Australia Client: Wells Nobay McDowall Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Client: Alan P. Wolstencroft Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Dana Farber Cancer Institute Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Ketchum Advertising / Pittsburgh Client: Pittsburgh Film Office Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: The Amy Burack Company Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Armando Testa / Torino, Italy Client: Lavazza S.P.A. Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: BlackBird Creative / Charlotte, NC Client: The Groundcrew/John Causby Productions Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: BlackBird Creative / Charlotte, NC Client: Pinehurst Resort & Country Club Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Black Rocket / San Francisco Client: Eddie Bauer Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: The Designory / Long Beach California Client: Mercedes-Benz of North America Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: dGWB / Irvine, CA Client: Qualcomm Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Pacific Bell Category: Collateral Advertising / Collateral: Brochures Other Than By Mail

1997 Advertising Merit Award

Arian Lowe & Travis / Chicago

Risser Digital Studio

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0414A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0415A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0416A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0417A

1997 Advertising Merit Award

Batey Ads / Singapore

Fei Fah Drugstore

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0418A

1997 Advertising Merit Award

Batey Ads / Singapore

Unza Co.

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0419A

1997 Advertising Merit Award

Cole & Weber / Portland

The Oregonian

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0420A

1997 Advertising Merit Award

CORE / St. Louis

Winchester Ammunition

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0421A

1997 Advertising Merit Award

CORE / St. Louis and JACKHAMMER / Dallas

Calido Chili Traders

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0422A

1997 Advertising Merit Award

DDB Needham / North Sydney

Adelar Animal Centre

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0423A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

San Francisco Examiner Newspaper

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0424A

1997 Advertising Merit Award

GSD&M Advertising / Austin

Lennox

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0425A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

AM General Corporation

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0426A

1997 Advertising Merit Award

Kirshenbaum Bond & Partners / New York

Blimpie

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0427A

1997 Advertising Merit Award

Periscope Advertising Communications / Minneapolis

Ideal Diner

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0428A

1997 Advertising Merit Award

The Richards Group / Dallas

Simon Sleazy Pub

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0429A

1997 Advertising Merit Award

Saatchi & Saatchi / Singapore

The Royal Peacock Hotel

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0430A

1997 Advertising Merit Award

Saatchi & Saatchi / Sydney

Toyota Motor Corporation

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0431A

1997 Advertising Merit Award

Sandstrom Design / Portland

Burgerville

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0432A

1997 Advertising Merit Award

Tausche Martin Lonsdorf / Atlanta

DVM Toothpaste

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0433A

1997 Advertising Merit Award

TAXI / Toronto

Manager Jeans

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0434A

1997 Advertising Merit Award

Wyse Advertising / Cleveland

Ric Alberico

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0435A

1997 Advertising Merit Award

Turkel Schwartz & Partners / Coconut Grove, FL

Discovery Channel Latin America

Collateral Advertising / Collateral: Sales Kits

97_0394A

1997 Advertising Merit Award

Ingalls Advertising / Boston

Ingalls Advertising

Collateral Advertising / Collateral: Self-Promotion

97_0436A

1997 Advertising Merit Award

Leo Burnett / Singapore

Leo Burnett Creative Workshop

Collateral Advertising / Collateral: Self-Promotion

97_0437A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Leonard/Monahan

Collateral Advertising / Collateral: Self-Promotion

97_0438A

1997 Advertising Merit Award

The Martin Agency / Richmond

The Martin Agency

Collateral Advertising / Collateral: Self-Promotion

97_0439A

1997 Advertising Merit Award

M&C Saatchi / Hong Kong

M&C Saatchi

Collateral Advertising / Collateral: Self-Promotion

97_0440A

1997 Advertising Merit Award

MTV Networks-Creative Services / New York

Comedy Central

Collateral Advertising / Collateral: Self-Promotion

97_0441A

1997 Advertising Merit Award

Pagano Schenck & Kay / Boston

Pagano Schenck & Kay

Collateral Advertising / Collateral: Self-Promotion

97_0442A

1997 Advertising Merit Award

PARTNERS & Simons / Boston

PARTNERS & Simons

Collateral Advertising / Collateral: Self-Promotion

97_0443A

1997 Advertising Merit Award

SicolaMartin / Austin

SicolaMartin

Collateral Advertising / Collateral: Self-Promotion

97_0444A

1997 Advertising Merit Award

Sledgehammer / Chicago

Jerome Marucci

Collateral Advertising / Collateral: Self-Promotion

97_0445A

1997 Advertising Merit Award

Sledgehammer / Chicago

Michael Herlehy

Collateral Advertising / Collateral: Self-Promotion

97_0446A

1997 Advertising Merit Award

TDA Advertising & Design / Longmont, CO

TDA Advertising & Design

Collateral Advertising / Collateral: Self-Promotion

97_0447A

1997 Advertising Merit Award

Wells Nobay McDowall / Victoria, Australia

Wells Nobay McDowall

Collateral Advertising / Collateral: Self-Promotion

97_0448A

1997 Advertising Merit Award

Alan P. Wolstencroft

Collateral Advertising / Collateral: Self-Promotion

97_0449A

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Dana Farber Cancer Institute

Collateral Advertising / Collateral Direct Mail: Campaign

97_0409A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Campaign

97_0410A

1997 Advertising Merit Award

Ketchum Advertising / Pittsburgh

Pittsburgh Film Office

Collateral Advertising / Collateral Direct Mail: Campaign

97_0411A

1997 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

The Amy Burack Company

Collateral Advertising / Collateral Direct Mail: Campaign

97_0412A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Campaign

97_0413A

1997 Advertising Merit Award

Armando Testa / Torino, Italy

Lavazza S.P.A.

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0380A

1997 Advertising Merit Award

BlackBird Creative / Charlotte, NC

The Groundcrew/John Causby Productions

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0381A

1997 Advertising Merit Award

BlackBird Creative / Charlotte, NC

Pinehurst Resort & Country Club

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0382A

1997 Advertising Merit Award

Black Rocket / San Francisco

Eddie Bauer

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0383A

1997 Advertising Merit Award

The Designory / Long Beach California

Mercedes-Benz of North America

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0384A

1997 Advertising Merit Award

dGWB / Irvine, CA

Qualcomm

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0385A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0386A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Pacific Bell

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0387A

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