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The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: BBDO / New York Client: M&M Mars/Snickers Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Grey Advertising / London Client: Remington Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Ogilvy & Mather / Toronto Client: Timex Canada Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden & Kennedy / Portland Client: ESPN/National Hockey League Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: @radical.media / New York Client: Independent Film Channel Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: Black Rocket / San Francisco Client: Eddie Bauer Category: Consumer Television / Consumer Television Over :30 Single
Agency: Cliff Freeman & Partners / New York Client: Cherry Coke Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co./501 Jeans Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co./501 Jeans Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foster Nunn Loveder / North Sydney Client: Sony Australia Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Advisory Board Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: John Hancock Financial Services Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hunt Lascaris TBWA / Johannesburg Client: Imperial Car Rental Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hunt Lascaris TBWA / Johannesburg Client: Nando's Chickenland Category: Consumer Television / Consumer Television Over :30 Single
Agency: John Hancock Mutual Life Insurance Company / Boston Client: John Hancock Mutual Life Insurance Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Vauxhall Motor Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / London Client: Guinness Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / London Client: Guinness Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / New York Client: Eastman Kodak Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Jack in the Box Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Australia Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Campaign
A Woman Needs a Man Like a Fish needs a bicycle Agency: Ogilvy/New York Client: Guinness Category: Consumer Television / Consumer Television :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Bayer/Alka Seltzer Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: M&M Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: Butler Shine & Stern / Sausalito Client: Round Table Pizza Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: DDB Needham / Dallas Client: McIlhenny Co. Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Single
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Consumer Television :30 Single

1997 Advertising Merit Award

BBDO / New York

M&M Mars/Snickers

Consumer Television / Consumer Television :20 and Under: Single

97_0608T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :20 and Under: Single

97_0609T

1997 Advertising Merit Award

Grey Advertising / London

Remington

Consumer Television / Consumer Television :20 and Under: Single

97_0610T

1997 Advertising Merit Award

Leo Burnett / London

McDonald's

Consumer Television / Consumer Television :20 and Under: Single

97_0611T

1997 Advertising Merit Award

Ogilvy & Mather / Toronto

Timex Canada

Consumer Television / Consumer Television :20 and Under: Single

97_0612T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :20 and Under: Single

97_0613T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN/National Hockey League

Consumer Television / Consumer Television :20 and Under: Single

97_0614T

1997 Advertising Merit Award

@radical.media / New York

Independent Film Channel

Consumer Television / Consumer Television Over :30 Single

97_0541T

1997 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

97_0542T

1997 Advertising Merit Award

Black Rocket / San Francisco

Eddie Bauer

Consumer Television / Consumer Television Over :30 Single

97_0543T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Cherry Coke

Consumer Television / Consumer Television Over :30 Single

97_0544T

1997 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co./501 Jeans

Consumer Television / Consumer Television Over :30 Single

97_0545T

1997 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co./501 Jeans

Consumer Television / Consumer Television Over :30 Single

97_0546T

1997 Advertising Merit Award

Foster Nunn Loveder / North Sydney

Sony Australia

Consumer Television / Consumer Television Over :30 Single

97_0547T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Advisory Board

Consumer Television / Consumer Television Over :30 Single

97_0548T

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Consumer Television / Consumer Television Over :30 Single

97_0549T

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Single

97_0550T

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

John Hancock Financial Services

Consumer Television / Consumer Television Over :30 Single

97_0551T

1997 Advertising Merit Award

Hunt Lascaris TBWA / Johannesburg

Imperial Car Rental

Consumer Television / Consumer Television Over :30 Single

97_0552T

1997 Advertising Merit Award

Hunt Lascaris TBWA / Johannesburg

Nando's Chickenland

Consumer Television / Consumer Television Over :30 Single

97_0553T

1997 Advertising Merit Award

John Hancock Mutual Life Insurance Company / Boston

John Hancock Mutual Life Insurance Company

Consumer Television / Consumer Television Over :30 Single

97_0554T

1997 Advertising Merit Award

Lowe Howard-Spink / London

Vauxhall Motor Company

Consumer Television / Consumer Television Over :30 Single

97_0555T

1997 Advertising Merit Award

Ogilvy & Mather / London

Guinness

Consumer Television / Consumer Television Over :30 Single

97_0556T

1997 Advertising Merit Award

Ogilvy & Mather / London

Guinness

Consumer Television / Consumer Television Over :30 Single

97_0557T

1997 Advertising Merit Award

Ogilvy & Mather / New York

Eastman Kodak Company

Consumer Television / Consumer Television Over :30 Single

97_0558T

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Jack in the Box

Consumer Television / Consumer Television Over :30 Single

97_0559T

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Television / Consumer Television Over :30 Single

97_0560T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television Over :30 Single

97_0561T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

97_0562T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

97_0563T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike Australia

Consumer Television / Consumer Television Over :30 Single

97_0564T

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Campaign

97_0565T

1997 Advertising Merit Award

Ogilvy/New York

Guinness

A Woman Needs a Man Like a Fish needs a bicycle

Consumer Television / Consumer Television :30 Single

97556T

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Bayer/Alka Seltzer

Consumer Television / Consumer Television :30 Single

97_0566T

1997 Advertising Merit Award

BBDO / New York

M&M Mars/Snickers

Consumer Television / Consumer Television :30 Single

97_0567T

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Round Table Pizza

Consumer Television / Consumer Television :30 Single

97_0568T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0569T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0570T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0571T

1997 Advertising Merit Award

DDB Needham / Dallas

McIlhenny Co.

Consumer Television / Consumer Television :30 Single

97_0572T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Single

97_0573T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Single

97_0574T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Single

97_0575T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Single

97_0576T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Single

97_0577T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Single

97_0578T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :30 Single

97_0579T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Television / Consumer Television :30 Single

97_0580T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Television / Consumer Television :30 Single

97_0581T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett Packard

Consumer Television / Consumer Television :30 Single

97_0582T

Contact

The One Club for Creativity
450 West 31st St, 6th Floor
New York, NY 10001

  +1-212-979-1900
  info@oneclub.org

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