The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Goldberg Moser O'Neill / San Francisco Client: Optiva Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: GSD&M Advertising / Austin Client: Lennox Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Leonard/Monahan / Providence Client: Polaroid Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Leonard/Monahan / Providence Client: Polaroid Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Ogilvy & Mather / New York Client: American International Group Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Sietsema Engel and Partners / Minneapolis Client: Radio in the Nude Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: BBDO / New York Client: M&M Mars/Snickers Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Grey Advertising / London Client: Remington Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Ogilvy & Mather / Toronto Client: Timex Canada Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden & Kennedy / Portland Client: ESPN/National Hockey League Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Borders Perrin & Norrander / Seattle Client: Alaska Sightseeing/Cruise West Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: DDB Needham / North Sydney Client: Paul Mitchell Systems Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Montague & Inc. / South Norwalk, CT Client: Splendid Seed Tobacco Company Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Montague & Inc. / South Norwalk, CT Client: Splendid Seed Tobacco Company Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Vitruvio/Leo Burnett / Madrid Client: Palladium Fitness Center Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Abbott Mead Vickers.BBDO / London Client: British Red Cross Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Batey Ads / Singapore Client: Australian Consolidated Press (Southeast Asia) Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Batey Ads / Singapore Client: Partnership for a Drug-Free Singapore Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: BBDO / Vancouver Client: Ministry of Forests Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: BBDO / Vancouver Client: Ministry of Forests Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Big Bang Idea Engineering / Seattle Client: Kalakala Foundation Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Big Bang Idea Engineering / Seattle Client: Kalakala Foundation Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Big Bang Idea Engineering / Seattle Client: Kalakala Foundation Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Borders Perrin & Norrander / Portland Client: March of Dimes Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Borders Perrin & Norrander / Portland Client: March of Dimes Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Cadmus/O'Keefe Marketing / Richmond Client: ABC Bakers/Girl Scouts Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Cole & Weber / Seattle Client: Seattle Film Festival Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Cole Henderson Drake / Atlanta Client: Partnership Against Domestic Violence Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Cole Henderson Drake / Atlanta Client: Partnership Against Domestic Violence Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Crispin Porter & Bogusky / Miami Client: Miami Rescue Mission Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Crispin Porter & Bogusky / Miami Client: Miami Rescue Mission Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Crispin Porter & Bogusky / Miami Client: Miami Rescue Mission Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Fallon McElligott / Minneapolis Client: Planned Parenthood Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Survivors Network of those Abused by Priests Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Ingalls Advertising / Boston Client: Boston Museum of Fine Arts Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Ingalls Advertising / Boston Client: Brookline Fire Department Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: The Martin Agency / Richmond Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: McCann-Erickson / London Client: Friends of the Earth Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Metal / Singapore Client: Rites & Rights Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Noble & Associates / Springfield, MO Client: American Red Cross Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: The Richards Group / Dallas Client: The Deep Ellum Association Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: SMC / Richmond Client: City of Norfolk Category: Public Service/Political / Public Service/Political: Outdoor and Posters

1997 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Optiva Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0319A

1997 Advertising Merit Award

GSD&M Advertising / Austin

Lennox

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0320A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0321A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Polaroid Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0322A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Polaroid Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0323A

1997 Advertising Merit Award

Ogilvy & Mather / New York

American International Group

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0324A

1997 Advertising Merit Award

Sietsema Engel and Partners / Minneapolis

Radio in the Nude

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0325A

1997 Advertising Merit Award

BBDO / New York

M&M Mars/Snickers

Consumer Television / Consumer Television :20 and Under: Single

97_0608T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :20 and Under: Single

97_0609T

1997 Advertising Merit Award

Grey Advertising / London

Remington

Consumer Television / Consumer Television :20 and Under: Single

97_0610T

1997 Advertising Merit Award

Leo Burnett / London

McDonald's

Consumer Television / Consumer Television :20 and Under: Single

97_0611T

1997 Advertising Merit Award

Ogilvy & Mather / Toronto

Timex Canada

Consumer Television / Consumer Television :20 and Under: Single

97_0612T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :20 and Under: Single

97_0613T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN/National Hockey League

Consumer Television / Consumer Television :20 and Under: Single

97_0614T

1997 Advertising Merit Award

Borders Perrin & Norrander / Seattle

Alaska Sightseeing/Cruise West

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0280A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0281A

1997 Advertising Merit Award

DDB Needham / North Sydney

Paul Mitchell Systems

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0282A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0283A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0284A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon Sunglasses

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0285A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Splendid Seed Tobacco Company

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0286A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Splendid Seed Tobacco Company

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0287A

1997 Advertising Merit Award

Vitruvio/Leo Burnett / Madrid

Palladium Fitness Center

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0288A

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

British Red Cross

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0490A

1997 Advertising Merit Award

Batey Ads / Singapore

Australian Consolidated Press (Southeast Asia)

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0491A

1997 Advertising Merit Award

Batey Ads / Singapore

Partnership for a Drug-Free Singapore

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0492A

1997 Advertising Merit Award

BBDO / Vancouver

Ministry of Forests

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0493A

1997 Advertising Merit Award

BBDO / Vancouver

Ministry of Forests

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0494A

1997 Advertising Merit Award

Big Bang Idea Engineering / Seattle

Kalakala Foundation

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0495A

1997 Advertising Merit Award

Big Bang Idea Engineering / Seattle

Kalakala Foundation

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0496A

1997 Advertising Merit Award

Big Bang Idea Engineering / Seattle

Kalakala Foundation

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0497A

1997 Advertising Merit Award

Borders Perrin & Norrander / Portland

March of Dimes

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0498A

1997 Advertising Merit Award

Borders Perrin & Norrander / Portland

March of Dimes

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0499A

1997 Advertising Merit Award

Cadmus/O'Keefe Marketing / Richmond

ABC Bakers/Girl Scouts

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0500A

1997 Advertising Merit Award

Cole & Weber / Seattle

Seattle Film Festival

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0501A

1997 Advertising Merit Award

Cole Henderson Drake / Atlanta

Partnership Against Domestic Violence

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0502A

1997 Advertising Merit Award

Cole Henderson Drake / Atlanta

Partnership Against Domestic Violence

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0503A

1997 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Miami Rescue Mission

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0504A

1997 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Miami Rescue Mission

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0505A

1997 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Miami Rescue Mission

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0506A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Planned Parenthood

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0507A

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Survivors Network of those Abused by Priests

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0508A

1997 Advertising Merit Award

Ingalls Advertising / Boston

Boston Museum of Fine Arts

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0509A

1997 Advertising Merit Award

Ingalls Advertising / Boston

Brookline Fire Department

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0510A

1997 Advertising Merit Award

The Martin Agency / Richmond

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0511A

1997 Advertising Merit Award

McCann-Erickson / London

Friends of the Earth

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0512A

1997 Advertising Merit Award

Metal / Singapore

Rites & Rights

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0513A

1997 Advertising Merit Award

Noble & Associates / Springfield, MO

American Red Cross

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0514A

1997 Advertising Merit Award

The Richards Group / Dallas

The Deep Ellum Association

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0515A

1997 Advertising Merit Award

SMC / Richmond

City of Norfolk

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0516A

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