The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A Woman Needs a Man Like a Fish needs a bicycle Agency: Ogilvy/New York Client: Guinness Category: Consumer Television / Consumer Television :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Bayer/Alka Seltzer Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: M&M Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: Butler Shine & Stern / Sausalito Client: Round Table Pizza Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: DDB Needham / Dallas Client: McIlhenny Co. Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Single
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Single
Agency: Leo Burnett / Toronto Client: Visa Canada Category: Consumer Television / Consumer Television :30 Single
Agency: McCann-Erickson / Seattle Client: Seattle Mariners Category: Consumer Television / Consumer Television :30 Single
Agency: Messner Vetere Berger McNamee Schmetterer/Euro RSCG / New York Client: Volvo Category: Consumer Television / Consumer Television :30 Single
Agency: Palmer Jarvis Communications / Vancouver Client: Playland Category: Consumer Television / Consumer Television :30 Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television :30 Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN/National Hockey League Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Australia Category: Consumer Television / Consumer Television :30 Single
Agency: Ingalls Advertising / Boston Client: Ingalls Advertising Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Leo Burnett / Singapore Client: Leo Burnett Creative Workshop Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Leonard/Monahan / Providence Client: Leonard/Monahan Category: Collateral Advertising / Collateral: Self-Promotion
Agency: The Martin Agency / Richmond Client: The Martin Agency Category: Collateral Advertising / Collateral: Self-Promotion
Agency: M&C Saatchi / Hong Kong Client: M&C Saatchi Category: Collateral Advertising / Collateral: Self-Promotion
Agency: MTV Networks-Creative Services / New York Client: Comedy Central Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Pagano Schenck & Kay / Boston Client: Pagano Schenck & Kay Category: Collateral Advertising / Collateral: Self-Promotion
Agency: PARTNERS & Simons / Boston Client: PARTNERS & Simons Category: Collateral Advertising / Collateral: Self-Promotion
Agency: SicolaMartin / Austin Client: SicolaMartin Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sledgehammer / Chicago Client: Jerome Marucci Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sledgehammer / Chicago Client: Michael Herlehy Category: Collateral Advertising / Collateral: Self-Promotion
Agency: TDA Advertising & Design / Longmont, CO Client: TDA Advertising & Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Wells Nobay McDowall / Victoria, Australia Client: Wells Nobay McDowall Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Client: Alan P. Wolstencroft Category: Collateral Advertising / Collateral: Self-Promotion
Agency: BBDO / New York Client: M&M Mars/Snickers Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :20 and Under: Single

1997 Advertising Merit Award

Ogilvy/New York

Guinness

A Woman Needs a Man Like a Fish needs a bicycle

Consumer Television / Consumer Television :30 Single

97556T

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Bayer/Alka Seltzer

Consumer Television / Consumer Television :30 Single

97_0566T

1997 Advertising Merit Award

BBDO / New York

M&M Mars/Snickers

Consumer Television / Consumer Television :30 Single

97_0567T

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Round Table Pizza

Consumer Television / Consumer Television :30 Single

97_0568T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0569T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0570T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0571T

1997 Advertising Merit Award

DDB Needham / Dallas

McIlhenny Co.

Consumer Television / Consumer Television :30 Single

97_0572T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Single

97_0573T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Single

97_0574T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Single

97_0575T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Single

97_0576T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Single

97_0577T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Single

97_0578T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :30 Single

97_0579T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Television / Consumer Television :30 Single

97_0580T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Television / Consumer Television :30 Single

97_0581T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett Packard

Consumer Television / Consumer Television :30 Single

97_0582T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Single

97_0583T

1997 Advertising Merit Award

Leo Burnett / Toronto

Visa Canada

Consumer Television / Consumer Television :30 Single

97_0584T

1997 Advertising Merit Award

McCann-Erickson / Seattle

Seattle Mariners

Consumer Television / Consumer Television :30 Single

97_0585T

1997 Advertising Merit Award

Messner Vetere Berger McNamee Schmetterer/Euro RSCG / New York

Volvo

Consumer Television / Consumer Television :30 Single

97_0586T

1997 Advertising Merit Award

Palmer Jarvis Communications / Vancouver

Playland

Consumer Television / Consumer Television :30 Single

97_0587T

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television :30 Single

97_0588T

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television :30 Single

97_0589T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0590T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0591T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0592T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0593T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0594T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN/National Hockey League

Consumer Television / Consumer Television :30 Single

97_0595T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Single

97_0596T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Single

97_0597T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike Australia

Consumer Television / Consumer Television :30 Single

97_0598T

1997 Advertising Merit Award

Ingalls Advertising / Boston

Ingalls Advertising

Collateral Advertising / Collateral: Self-Promotion

97_0436A

1997 Advertising Merit Award

Leo Burnett / Singapore

Leo Burnett Creative Workshop

Collateral Advertising / Collateral: Self-Promotion

97_0437A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Leonard/Monahan

Collateral Advertising / Collateral: Self-Promotion

97_0438A

1997 Advertising Merit Award

The Martin Agency / Richmond

The Martin Agency

Collateral Advertising / Collateral: Self-Promotion

97_0439A

1997 Advertising Merit Award

M&C Saatchi / Hong Kong

M&C Saatchi

Collateral Advertising / Collateral: Self-Promotion

97_0440A

1997 Advertising Merit Award

MTV Networks-Creative Services / New York

Comedy Central

Collateral Advertising / Collateral: Self-Promotion

97_0441A

1997 Advertising Merit Award

Pagano Schenck & Kay / Boston

Pagano Schenck & Kay

Collateral Advertising / Collateral: Self-Promotion

97_0442A

1997 Advertising Merit Award

PARTNERS & Simons / Boston

PARTNERS & Simons

Collateral Advertising / Collateral: Self-Promotion

97_0443A

1997 Advertising Merit Award

SicolaMartin / Austin

SicolaMartin

Collateral Advertising / Collateral: Self-Promotion

97_0444A

1997 Advertising Merit Award

Sledgehammer / Chicago

Jerome Marucci

Collateral Advertising / Collateral: Self-Promotion

97_0445A

1997 Advertising Merit Award

Sledgehammer / Chicago

Michael Herlehy

Collateral Advertising / Collateral: Self-Promotion

97_0446A

1997 Advertising Merit Award

TDA Advertising & Design / Longmont, CO

TDA Advertising & Design

Collateral Advertising / Collateral: Self-Promotion

97_0447A

1997 Advertising Merit Award

Wells Nobay McDowall / Victoria, Australia

Wells Nobay McDowall

Collateral Advertising / Collateral: Self-Promotion

97_0448A

1997 Advertising Merit Award

Alan P. Wolstencroft

Collateral Advertising / Collateral: Self-Promotion

97_0449A

1997 Advertising Merit Award

BBDO / New York

M&M Mars/Snickers

Consumer Television / Consumer Television :20 and Under: Single

97_0608T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :20 and Under: Single

97_0609T

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