The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1997 Advertising Merit Award
Agency:
DM9 Publicidade / São Paulo
Client:
Mesbla Department Store
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0626T
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico City
Client:
Duracell
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0627T
Award:
1997 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
Ingalls Advertising
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0436A
Award:
1997 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Leo Burnett Creative Workshop
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0437A
Award:
1997 Advertising Merit Award
Agency:
Leonard/Monahan / Providence
Client:
Leonard/Monahan
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0438A
Award:
1997 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Martin Agency
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0439A
Award:
1997 Advertising Merit Award
Agency:
M&C Saatchi / Hong Kong
Client:
M&C Saatchi
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0440A
Award:
1997 Advertising Merit Award
Agency:
MTV Networks-Creative Services / New York
Client:
Comedy Central
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0441A
Award:
1997 Advertising Merit Award
Agency:
Pagano Schenck & Kay / Boston
Client:
Pagano Schenck & Kay
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0442A
Award:
1997 Advertising Merit Award
Agency:
PARTNERS & Simons / Boston
Client:
PARTNERS & Simons
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0443A
Award:
1997 Advertising Merit Award
Agency:
SicolaMartin / Austin
Client:
SicolaMartin
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0444A
Award:
1997 Advertising Merit Award
Agency:
Sledgehammer / Chicago
Client:
Jerome Marucci
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0445A
Award:
1997 Advertising Merit Award
Agency:
Sledgehammer / Chicago
Client:
Michael Herlehy
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0446A
Award:
1997 Advertising Merit Award
Agency:
TDA Advertising & Design / Longmont, CO
Client:
TDA Advertising & Design
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0447A
Award:
1997 Advertising Merit Award
Agency:
Wells Nobay McDowall / Victoria, Australia
Client:
Wells Nobay McDowall
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0448A
Award:
1997 Advertising Merit Award
Agency:
Client:
Alan P. Wolstencroft
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0449A
Award:
1997 Advertising Merit Award
Agency:
Goldberg Moser O'Neill / San Francisco
Client:
Optiva Corporation
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0319A
Award:
1997 Advertising Merit Award
Agency:
GSD&M Advertising / Austin
Client:
Lennox
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0320A
Award:
1997 Advertising Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Dublin Productions
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0321A
Award:
1997 Advertising Merit Award
Agency:
Leonard/Monahan / Providence
Client:
Polaroid Corporation
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0322A
Award:
1997 Advertising Merit Award
Agency:
Leonard/Monahan / Providence
Client:
Polaroid Corporation
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0323A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
American International Group
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0324A
Award:
1997 Advertising Merit Award
Agency:
Sietsema Engel and Partners / Minneapolis
Client:
Radio in the Nude
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0325A
Award:
1997 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Normark
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Annual ID:
97_0179A
Award:
1997 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitar
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Annual ID:
97_0180A
Award:
1997 Advertising Merit Award
Agency:
@radical.media / New York
Client:
Independent Film Channel
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0541T
Award:
1997 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0542T
Award:
1997 Advertising Merit Award
Agency:
Black Rocket / San Francisco
Client:
Eddie Bauer
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0543T
Award:
1997 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Cherry Coke
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0544T
Award:
1997 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co./501 Jeans
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0545T
Award:
1997 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co./501 Jeans
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0546T
Award:
1997 Advertising Merit Award
Agency:
Foster Nunn Loveder / North Sydney
Client:
Sony Australia
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0547T
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Advisory Board
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0548T
Award:
1997 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
GM EV1/Saturn Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0549T
Award:
1997 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
Saturn Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0550T
Award:
1997 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
John Hancock Financial Services
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0551T
Award:
1997 Advertising Merit Award
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Imperial Car Rental
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0552T
Award:
1997 Advertising Merit Award
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Nando's Chickenland
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0553T
Award:
1997 Advertising Merit Award
Agency:
John Hancock Mutual Life Insurance Company / Boston
Client:
John Hancock Mutual Life Insurance Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0554T
Award:
1997 Advertising Merit Award
Agency:
Lowe Howard-Spink / London
Client:
Vauxhall Motor Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0555T
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Guinness
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0556T
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Guinness
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0557T
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Eastman Kodak Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0558T
Award:
1997 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Jack in the Box
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0559T
Award:
1997 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Nissan Motor Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0560T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0561T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0562T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0563T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike Australia
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0564T
Award:
1997 Advertising Merit Award
Agency:
Ammirati Puris Lintas / New York
Client:
Stanley
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0326A