The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Single
Jordan Slow Motion Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nisan Motor Corporation Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN/National Hockey League Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi-Cola Company Category: Consumer Television / Consumer Television Over :30 Single
Hello World Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. / Wide Leg Jeans Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Reebok UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hill Holliday Conners Cosmopulos / Boston Client: John Hancock Financial Services Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN/National Hockey League Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: The Campaign Palace / Sydney Client: The Smiths Snackfood Company Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Campaign
Agency: Juan Cravero / Buenos Aires Client: Technological Institute of Contemporary Music Category: Consumer Television / Consumer Television Under $50,000 Budget
A Woman Needs a Man Like a Fish needs a bicycle Agency: Ogilvy/New York Client: Guinness Category: Consumer Television / Consumer Television :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Bayer/Alka Seltzer Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: M&M Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: Butler Shine & Stern / Sausalito Client: Round Table Pizza Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: DDB Needham / Dallas Client: McIlhenny Co. Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Single
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Single
Agency: Leo Burnett / Toronto Client: Visa Canada Category: Consumer Television / Consumer Television :30 Single
Agency: McCann-Erickson / Seattle Client: Seattle Mariners Category: Consumer Television / Consumer Television :30 Single
Agency: Messner Vetere Berger McNamee Schmetterer/Euro RSCG / New York Client: Volvo Category: Consumer Television / Consumer Television :30 Single
Agency: Palmer Jarvis Communications / Vancouver Client: Playland Category: Consumer Television / Consumer Television :30 Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television :30 Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0078T

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Single

97_0079T

1997 Advertising Bronze Pencil

Wieden & Kennedy / Portland

Nike

Jordan Slow Motion

Consumer Television / Consumer Television :30 Single

97_0080T

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0090T

1997 Advertising Silver Pencil

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0091T

1997 Advertising Bronze Pencil

TBWA\Chiat\Day / Venice, CA

Nisan Motor Corporation

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0092T

1997 Advertising Gold Pencil

Leo Burnett / London

McDonald's

Consumer Television / Consumer Television :20 and Under: Campaign

97_0087T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

ESPN/National Hockey League

Consumer Television / Consumer Television :20 and Under: Campaign

97_0088T

1997 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :20 and Under: Campaign

97_0089T

1997 Advertising Gold Pencil

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Television / Consumer Television Over :30 Single

97_0071T

1997 Advertising Silver Pencil

BBDO / New York

Pepsi-Cola Company

Consumer Television / Consumer Television Over :30 Single

97_0072T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

Nike

Hello World

Consumer Television / Consumer Television Over :30 Single

97_0073T

1997 Advertising Bronze Pencil

Foote Cone & Belding / San Francisco

Levi Strauss & Co. / Wide Leg Jeans

Consumer Television / Consumer Television Over :30 Single

97_0074T

1997 Advertising Bronze Pencil

Lowe Howard-Spink / London

Reebok UK

Consumer Television / Consumer Television Over :30 Single

97_0075T

1997 Advertising Gold Pencil

Hill Holliday Conners Cosmopulos / Boston

John Hancock Financial Services

Consumer Television / Consumer Television Over :30 Campaign

97_0076T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Campaign

97_0077T

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN/National Hockey League

Consumer Television / Consumer Television :20 and Under: Single

97_0084T

1997 Advertising Silver Pencil

Leo Burnett / London

McDonald's

Consumer Television / Consumer Television :20 and Under: Single

97_0085T

1997 Advertising Bronze Pencil

The Campaign Palace / Sydney

The Smiths Snackfood Company

Consumer Television / Consumer Television :20 and Under: Single

97_0086T

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

97_0081T

1997 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Campaign

97_0082T

1997 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Campaign

97_0083T

1997 Advertising Gold Pencil

Juan Cravero / Buenos Aires

Technological Institute of Contemporary Music

Consumer Television / Consumer Television Under $50,000 Budget

97_0093T

1997 Advertising Merit Award

Ogilvy/New York

Guinness

A Woman Needs a Man Like a Fish needs a bicycle

Consumer Television / Consumer Television :30 Single

97556T

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Bayer/Alka Seltzer

Consumer Television / Consumer Television :30 Single

97_0566T

1997 Advertising Merit Award

BBDO / New York

M&M Mars/Snickers

Consumer Television / Consumer Television :30 Single

97_0567T

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Round Table Pizza

Consumer Television / Consumer Television :30 Single

97_0568T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0569T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0570T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0571T

1997 Advertising Merit Award

DDB Needham / Dallas

McIlhenny Co.

Consumer Television / Consumer Television :30 Single

97_0572T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Single

97_0573T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Single

97_0574T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Single

97_0575T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Single

97_0576T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Single

97_0577T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Single

97_0578T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :30 Single

97_0579T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Television / Consumer Television :30 Single

97_0580T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Television / Consumer Television :30 Single

97_0581T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett Packard

Consumer Television / Consumer Television :30 Single

97_0582T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Single

97_0583T

1997 Advertising Merit Award

Leo Burnett / Toronto

Visa Canada

Consumer Television / Consumer Television :30 Single

97_0584T

1997 Advertising Merit Award

McCann-Erickson / Seattle

Seattle Mariners

Consumer Television / Consumer Television :30 Single

97_0585T

1997 Advertising Merit Award

Messner Vetere Berger McNamee Schmetterer/Euro RSCG / New York

Volvo

Consumer Television / Consumer Television :30 Single

97_0586T

1997 Advertising Merit Award

Palmer Jarvis Communications / Vancouver

Playland

Consumer Television / Consumer Television :30 Single

97_0587T

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television :30 Single

97_0588T

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television :30 Single

97_0589T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0590T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0591T

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