The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Hunt Lascaris TBWA / Johannesburg Client: Playtex Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Hunt Adkins / Minneapolis Client: Rohol Category: Collateral Advertising / Collateral: Sales Kits
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Allen & Gerritsen / Watertown, MA Client: Lahey Hitchcock Clinic Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Fahlgren / Tampa Client: McDonald's Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Collateral Advertising / Collateral: Sales Kits
Agency: Leagas Delaney / London Client: Leagas Delaney Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz AG / Stuttgart Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Hunt Adkins / Minneapolis Client: Rohol Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: The Unemployment Agency Client: RJ Clarke Tobacconist Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Ground Zero / Santa Monica Client: ESPN2 Category: Collateral Advertising / Collateral: Sales Kits
Agency: TBWA\Chiat\Day / Venice, CA Client: TBWA Chiat/Day Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Kerker Marketing Communications / Minneapolis Client: Advertising Federation of Minnesota Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Arian Lowe & Travis / Chicago Client: Risser Digital Studio Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Fei Fah Drugstore Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Unza Co. Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Cole & Weber / Portland Client: The Oregonian Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: CORE / St. Louis Client: Winchester Ammunition Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: CORE / St. Louis and JACKHAMMER / Dallas Client: Calido Chili Traders Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: DDB Needham / North Sydney Client: Adelar Animal Centre Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Goodby Silverstein & Partners / San Francisco Client: San Francisco Examiner Newspaper Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: GSD&M Advertising / Austin Client: Lennox Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: JACKHAMMER/The Richards Group / Dallas Client: AM General Corporation Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Kirshenbaum Bond & Partners / New York Client: Blimpie Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Periscope Advertising Communications / Minneapolis Client: Ideal Diner Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: The Richards Group / Dallas Client: Simon Sleazy Pub Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Singapore Client: The Royal Peacock Hotel Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Sandstrom Design / Portland Client: Burgerville Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Tausche Martin Lonsdorf / Atlanta Client: DVM Toothpaste Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: TAXI / Toronto Client: Manager Jeans Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Wyse Advertising / Cleveland Client: Ric Alberico Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Turkel Schwartz & Partners / Coconut Grove, FL Client: Discovery Channel Latin America Category: Collateral Advertising / Collateral: Sales Kits
Agency: Ingalls Advertising / Boston Client: Ingalls Advertising Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Leo Burnett / Singapore Client: Leo Burnett Creative Workshop Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Leonard/Monahan / Providence Client: Leonard/Monahan Category: Collateral Advertising / Collateral: Self-Promotion
Agency: The Martin Agency / Richmond Client: The Martin Agency Category: Collateral Advertising / Collateral: Self-Promotion
Agency: M&C Saatchi / Hong Kong Client: M&C Saatchi Category: Collateral Advertising / Collateral: Self-Promotion
Agency: MTV Networks-Creative Services / New York Client: Comedy Central Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Pagano Schenck & Kay / Boston Client: Pagano Schenck & Kay Category: Collateral Advertising / Collateral: Self-Promotion
Agency: PARTNERS & Simons / Boston Client: PARTNERS & Simons Category: Collateral Advertising / Collateral: Self-Promotion
Agency: SicolaMartin / Austin Client: SicolaMartin Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sledgehammer / Chicago Client: Jerome Marucci Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sledgehammer / Chicago Client: Michael Herlehy Category: Collateral Advertising / Collateral: Self-Promotion
Agency: TDA Advertising & Design / Longmont, CO Client: TDA Advertising & Design Category: Collateral Advertising / Collateral: Self-Promotion

1997 Advertising Gold Pencil

Hunt Lascaris TBWA / Johannesburg

Playtex

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0044A

1997 Advertising Gold Pencil

Hunt Adkins / Minneapolis

Rohol

Collateral Advertising / Collateral: Sales Kits

97_0038A

1997 Advertising Gold Pencil

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral: Self-Promotion

97_0048A

1997 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0036A

1997 Advertising Gold Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Collateral Advertising / Collateral Direct Mail: Single

97_0041A

1997 Advertising Silver Pencil

Allen & Gerritsen / Watertown, MA

Lahey Hitchcock Clinic

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0045A

1997 Advertising Silver Pencil

Fahlgren / Tampa

McDonald's

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0046A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Collateral Advertising / Collateral: Sales Kits

97_0039A

1997 Advertising Silver Pencil

Leagas Delaney / London

Leagas Delaney

Collateral Advertising / Collateral: Self-Promotion

97_0049A

1997 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz AG / Stuttgart

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0037A

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Rohol

Collateral Advertising / Collateral Direct Mail: Single

97_0042A

1997 Advertising Bronze Pencil

The Unemployment Agency

RJ Clarke Tobacconist

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0047A

1997 Advertising Bronze Pencil

Ground Zero / Santa Monica

ESPN2

Collateral Advertising / Collateral: Sales Kits

97_0040A

1997 Advertising Bronze Pencil

TBWA\Chiat\Day / Venice, CA

TBWA Chiat/Day

Collateral Advertising / Collateral: Self-Promotion

97_0050A

1997 Advertising Bronze Pencil

Kerker Marketing Communications / Minneapolis

Advertising Federation of Minnesota

Collateral Advertising / Collateral Direct Mail: Single

97_0043A

1997 Advertising Merit Award

Arian Lowe & Travis / Chicago

Risser Digital Studio

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0414A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0415A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0416A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0417A

1997 Advertising Merit Award

Batey Ads / Singapore

Fei Fah Drugstore

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0418A

1997 Advertising Merit Award

Batey Ads / Singapore

Unza Co.

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0419A

1997 Advertising Merit Award

Cole & Weber / Portland

The Oregonian

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0420A

1997 Advertising Merit Award

CORE / St. Louis

Winchester Ammunition

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0421A

1997 Advertising Merit Award

CORE / St. Louis and JACKHAMMER / Dallas

Calido Chili Traders

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0422A

1997 Advertising Merit Award

DDB Needham / North Sydney

Adelar Animal Centre

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0423A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

San Francisco Examiner Newspaper

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0424A

1997 Advertising Merit Award

GSD&M Advertising / Austin

Lennox

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0425A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

AM General Corporation

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0426A

1997 Advertising Merit Award

Kirshenbaum Bond & Partners / New York

Blimpie

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0427A

1997 Advertising Merit Award

Periscope Advertising Communications / Minneapolis

Ideal Diner

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0428A

1997 Advertising Merit Award

The Richards Group / Dallas

Simon Sleazy Pub

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0429A

1997 Advertising Merit Award

Saatchi & Saatchi / Singapore

The Royal Peacock Hotel

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0430A

1997 Advertising Merit Award

Saatchi & Saatchi / Sydney

Toyota Motor Corporation

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0431A

1997 Advertising Merit Award

Sandstrom Design / Portland

Burgerville

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0432A

1997 Advertising Merit Award

Tausche Martin Lonsdorf / Atlanta

DVM Toothpaste

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0433A

1997 Advertising Merit Award

TAXI / Toronto

Manager Jeans

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0434A

1997 Advertising Merit Award

Wyse Advertising / Cleveland

Ric Alberico

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0435A

1997 Advertising Merit Award

Turkel Schwartz & Partners / Coconut Grove, FL

Discovery Channel Latin America

Collateral Advertising / Collateral: Sales Kits

97_0394A

1997 Advertising Merit Award

Ingalls Advertising / Boston

Ingalls Advertising

Collateral Advertising / Collateral: Self-Promotion

97_0436A

1997 Advertising Merit Award

Leo Burnett / Singapore

Leo Burnett Creative Workshop

Collateral Advertising / Collateral: Self-Promotion

97_0437A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Leonard/Monahan

Collateral Advertising / Collateral: Self-Promotion

97_0438A

1997 Advertising Merit Award

The Martin Agency / Richmond

The Martin Agency

Collateral Advertising / Collateral: Self-Promotion

97_0439A

1997 Advertising Merit Award

M&C Saatchi / Hong Kong

M&C Saatchi

Collateral Advertising / Collateral: Self-Promotion

97_0440A

1997 Advertising Merit Award

MTV Networks-Creative Services / New York

Comedy Central

Collateral Advertising / Collateral: Self-Promotion

97_0441A

1997 Advertising Merit Award

Pagano Schenck & Kay / Boston

Pagano Schenck & Kay

Collateral Advertising / Collateral: Self-Promotion

97_0442A

1997 Advertising Merit Award

PARTNERS & Simons / Boston

PARTNERS & Simons

Collateral Advertising / Collateral: Self-Promotion

97_0443A

1997 Advertising Merit Award

SicolaMartin / Austin

SicolaMartin

Collateral Advertising / Collateral: Self-Promotion

97_0444A

1997 Advertising Merit Award

Sledgehammer / Chicago

Jerome Marucci

Collateral Advertising / Collateral: Self-Promotion

97_0445A

1997 Advertising Merit Award

Sledgehammer / Chicago

Michael Herlehy

Collateral Advertising / Collateral: Self-Promotion

97_0446A

1997 Advertising Merit Award

TDA Advertising & Design / Longmont, CO

TDA Advertising & Design

Collateral Advertising / Collateral: Self-Promotion

97_0447A

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