The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1997 Advertising Merit Award
Agency:
Young & Rubicam / Johannesburg
Client:
Bosch
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
97_0622T
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / Boston
Client:
United Way
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0481A
Award:
1997 Advertising Merit Award
Agency:
Batey Ads / Singapore
Client:
Asian Pals of the Planet
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0482A
Award:
1997 Advertising Merit Award
Agency:
Cole Henderson Drake / Atlanta
Client:
Lawyers Against the Death Penalty
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0483A
Award:
1997 Advertising Merit Award
Agency:
Colle & McVoy / Minneapolis
Client:
Minneapolis Institute of Art
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0484A
Award:
1997 Advertising Merit Award
Agency:
GSD&M Advertising / Austin
Client:
Gilbert & Sullivan, Society of Austin
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0485A
Award:
1997 Advertising Merit Award
Agency:
Kirshenbaum Bond & Partners / New York
Client:
United States Postal Service / Project Santa Clause
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0486A
Award:
1997 Advertising Merit Award
Agency:
MAU! Advertising / Chicago
Client:
NORML
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0487A
Award:
1997 Advertising Merit Award
Agency:
Mullen Advertising / Wenham, MA
Client:
Episcopal Church
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0488A
Award:
1997 Advertising Merit Award
Agency:
Pagano Schenck & Kay / Boston
Client:
Battleship Cove
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0489A
Award:
1997 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Electrolux
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0623T
Award:
1997 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Perfetti
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0624T
Award:
1997 Advertising Merit Award
Agency:
DM9 Publicidade / São Paulo
Client:
Moto Honda da Amazonia
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0625T
Award:
1997 Advertising Merit Award
Agency:
DM9 Publicidade / São Paulo
Client:
Mesbla Department Store
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0626T
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico City
Client:
Duracell
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0627T
Award:
1997 Advertising Merit Award
Agency:
BBDO / Vancouver
Client:
Vancouver Sun/Vancouver Film Festival
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
97_0528T
Award:
1997 Advertising Merit Award
Agency:
Hampel Stefanides / New York
Client:
Partnership for a Drug-Free America
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
97_0529T
Award:
1997 Advertising Merit Award
Agency:
Leonard/Monahan / Providence
Client:
British Bulldog
Title:
Category:
Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
97_0289A
Award:
1997 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / New York
Client:
Hot Bot/Wired
Title:
Category:
Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
97_0290A
Award:
1997 Advertising Merit Award
Agency:
Montague & Inc. / South Norwalk, CT
Client:
Splendid Seed Tobacco Company
Title:
Category:
Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
97_0291A
Award:
1997 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitar
Title:
Category:
Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
97_0292A
Award:
1997 Advertising Merit Award
Agency:
Turkel Schwartz & Partners / Coconut Grove, FL
Client:
Discovery Channel Latin America
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0394A
Award:
1997 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0105A
Award:
1997 Advertising Merit Award
Agency:
Banks Hoggins O'Shea / London
Client:
Daihatsu UK
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0106A
Award:
1997 Advertising Merit Award
Agency:
Bates / Singapore
Client:
Heineken
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0107A
Award:
1997 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
L.A. Cellular
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0108A
Award:
1997 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Federal Express
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0109A
Award:
1997 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Federal Express
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0110A
Award:
1997 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Federal Express
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0111A
Award:
1997 Advertising Merit Award
Agency:
Bozell / Costa Mesa, CA
Client:
Taco Bell Corporation
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0112A
Award:
1997 Advertising Merit Award
Agency:
Cole & Weber / Portland
Client:
The Oregonian
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0113A
Award:
1997 Advertising Merit Award
Agency:
Cole & McVoy / Minneapolis
Client:
Pfizer Animal Health
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0114A
Award:
1997 Advertising Merit Award
Agency:
Doyle, Inc. / Weston, CT
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0115A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
BMW
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0116A
Award:
1997 Advertising Merit Award
Agency:
Grace & Rothschild / New York
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0117A
Award:
1997 Advertising Merit Award
Agency:
Grace & Rothschild / New York
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0118A
Award:
1997 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
Mirage Resorts/Golden Nugget
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0119A
Award:
1997 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Lotus Development Corporation
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0120A
Award:
1997 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Lotus Development Corporation
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0121A
Award:
1997 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Lotus Development Corporation
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0122A
Award:
1997 Advertising Merit Award
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0123A
Award:
1997 Advertising Merit Award
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0124A
Award:
1997 Advertising Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
P. Lal Store
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0125A
Award:
1997 Advertising Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
P. Lal Store
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0126A
Award:
1997 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mercedes-Benz of North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0127A
Award:
1997 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mercedes-Benz of North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0128A
Award:
1997 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Wrangler Company
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0129A
Award:
1997 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
British Airways
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0130A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
The Economist
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0131A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
First Choice Holidays/Freespirit
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0132A
