The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Hill Holliday Connors Cosmopulos / Boston Client: Dana Farber Cancer Institute Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Ketchum Advertising / Pittsburgh Client: Pittsburgh Film Office Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: The Amy Burack Company Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Borders Perrin & Norrander / Seattle Client: Alaska Sightseeing/Cruise West Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: DDB Needham / North Sydney Client: Paul Mitchell Systems Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Montague & Inc. / South Norwalk, CT Client: Splendid Seed Tobacco Company Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Montague & Inc. / South Norwalk, CT Client: Splendid Seed Tobacco Company Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Vitruvio/Leo Burnett / Madrid Client: Palladium Fitness Center Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Schwinn Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: CORE / St. Louis Client: WSIE The Jazz Station Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Montague & Inc. / South Norwalk, CT Client: Food & Water Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Ogilvy & Mather / Bombay Client: Titan Industries Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Clarke Quay Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Goldberg Moser O'Neill / San Francisco Client: Optiva Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: GSD&M Advertising / Austin Client: Lennox Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Leonard/Monahan / Providence Client: Polaroid Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Leonard/Monahan / Providence Client: Polaroid Corporation Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Ogilvy & Mather / New York Client: American International Group Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Sietsema Engel and Partners / Minneapolis Client: Radio in the Nude Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Arnold Advertising / Boston Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Batey Ads / Singapore Client: Asian Pals of the Planet Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Cole Henderson Drake / Atlanta Client: Lawyers Against the Death Penalty Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Colle & McVoy / Minneapolis Client: Minneapolis Institute of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: GSD&M Advertising / Austin Client: Gilbert & Sullivan, Society of Austin Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Kirshenbaum Bond & Partners / New York Client: United States Postal Service / Project Santa Clause Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: MAU! Advertising / Chicago Client: NORML Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Mullen Advertising / Wenham, MA Client: Episcopal Church Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Pagano Schenck & Kay / Boston Client: Battleship Cove Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: BBDO West / Los Angeles Client: Glendale Federal Bank Category: Consumer Radio / Consumer Radio: Single
Agency: Citron Haligman Bedecarre / San Francisco Client: PowerBar Category: Consumer Radio / Consumer Radio: Single
Agency: Clemenger Harvie / Melbourne Client: Royal Automobile Club of Victoria Category: Consumer Radio / Consumer Radio: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: San Francisco Examiner Newspaper Category: Consumer Radio / Consumer Radio: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Radio / Consumer Radio: Single
Agency: Price/McNabb / Charlotte, NC Client: Weyerhaeuser Category: Consumer Radio / Consumer Radio: Single
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Agency: Young & Rubicam / Johannesburg Client: Bosch Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Ground Zero / Santa Monico Client: Atari Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss & Co. Europe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Working Assets Long Distance Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Johnson Worldwide Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Motorola Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: CORE / St. Louis Client: Winchester Ammunition Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Dana Farber Cancer Institute

Collateral Advertising / Collateral Direct Mail: Campaign

97_0409A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Campaign

97_0410A

1997 Advertising Merit Award

Ketchum Advertising / Pittsburgh

Pittsburgh Film Office

Collateral Advertising / Collateral Direct Mail: Campaign

97_0411A

1997 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

The Amy Burack Company

Collateral Advertising / Collateral Direct Mail: Campaign

97_0412A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Campaign

97_0413A

1997 Advertising Merit Award

Borders Perrin & Norrander / Seattle

Alaska Sightseeing/Cruise West

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0280A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0281A

1997 Advertising Merit Award

DDB Needham / North Sydney

Paul Mitchell Systems

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0282A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0283A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0284A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon Sunglasses

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0285A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Splendid Seed Tobacco Company

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0286A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Splendid Seed Tobacco Company

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0287A

1997 Advertising Merit Award

Vitruvio/Leo Burnett / Madrid

Palladium Fitness Center

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0288A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Schwinn

Newspaper / Newspaper 600 Lines or Less: Campaign

97_0174A

1997 Advertising Merit Award

CORE / St. Louis

WSIE The Jazz Station

Newspaper / Newspaper 600 Lines or Less: Campaign

97_0175A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Food & Water

Newspaper / Newspaper 600 Lines or Less: Campaign

97_0176A

1997 Advertising Merit Award

Ogilvy & Mather / Bombay

Titan Industries

Newspaper / Newspaper 600 Lines or Less: Campaign

97_0177A

1997 Advertising Merit Award

Saatchi & Saatchi / Singapore

Clarke Quay

Newspaper / Newspaper 600 Lines or Less: Campaign

97_0178A

1997 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Optiva Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0319A

1997 Advertising Merit Award

GSD&M Advertising / Austin

Lennox

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0320A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0321A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Polaroid Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0322A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Polaroid Corporation

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0323A

1997 Advertising Merit Award

Ogilvy & Mather / New York

American International Group

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0324A

1997 Advertising Merit Award

Sietsema Engel and Partners / Minneapolis

Radio in the Nude

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0325A

1997 Advertising Merit Award

Arnold Advertising / Boston

United Way

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0481A

1997 Advertising Merit Award

Batey Ads / Singapore

Asian Pals of the Planet

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0482A

1997 Advertising Merit Award

Cole Henderson Drake / Atlanta

Lawyers Against the Death Penalty

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0483A

1997 Advertising Merit Award

Colle & McVoy / Minneapolis

Minneapolis Institute of Art

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0484A

1997 Advertising Merit Award

GSD&M Advertising / Austin

Gilbert & Sullivan, Society of Austin

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0485A

1997 Advertising Merit Award

Kirshenbaum Bond & Partners / New York

United States Postal Service / Project Santa Clause

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0486A

1997 Advertising Merit Award

MAU! Advertising / Chicago

NORML

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0487A

1997 Advertising Merit Award

Mullen Advertising / Wenham, MA

Episcopal Church

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0488A

1997 Advertising Merit Award

Pagano Schenck & Kay / Boston

Battleship Cove

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0489A

1997 Advertising Merit Award

BBDO West / Los Angeles

Glendale Federal Bank

Consumer Radio / Consumer Radio: Single

97_0530R

1997 Advertising Merit Award

Citron Haligman Bedecarre / San Francisco

PowerBar

Consumer Radio / Consumer Radio: Single

97_0531R

1997 Advertising Merit Award

Clemenger Harvie / Melbourne

Royal Automobile Club of Victoria

Consumer Radio / Consumer Radio: Single

97_0532R

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

San Francisco Examiner Newspaper

Consumer Radio / Consumer Radio: Single

97_0533R

1997 Advertising Merit Award

Leo Burnett / London

McDonald's

Consumer Radio / Consumer Radio: Single

97_0534R

1997 Advertising Merit Award

Price/McNabb / Charlotte, NC

Weyerhaeuser

Consumer Radio / Consumer Radio: Single

97_0535R

1997 Advertising Merit Award

The Richards Group / Dallas

Motel 6

Consumer Radio / Consumer Radio: Single

97_0536R

1997 Advertising Merit Award

Young & Rubicam / Johannesburg

Bosch

Non-Broadcast / Non-Broadcast: Cinema

97_0622T

1997 Advertising Merit Award

Ground Zero / Santa Monico

Atari

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0251A

1997 Advertising Merit Award

Bartle Bogle Hegarty / London

Levi Strauss & Co. Europe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0252A

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Working Assets Long Distance

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0253A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Johnson Worldwide

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0254A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Motorola

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0255A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0256A

1997 Advertising Merit Award

CORE / St. Louis

Winchester Ammunition

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0257A

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