The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Houston Herstek Favat / Boston Client: Converse - International Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Agency: Reign / New York Client: Deep Clothing Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nisan Motor Corporation Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Mezzina/Brown / New York Client: Newsweek Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Arnold Advertising / Boston Client: Stoddard's Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Cole Henderson Drake / Atlanta Client: Disney Business Productions Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: The Martin Agency / Richmond Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Noordervliet & Winninghoff/Leo Burnett / Amsterdam Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Adworks / Washington, DC Client: Library of Congress Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Dentsu Young & Rubicam / Tokyo Client: Volvo Cars Japan Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Mexico City Client: Duracell Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Lowe Kuiper & Schouten / Amsterdam Client: Nestle Netherlands/Fruit Joy Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Results Advertising / Bangkok Client: Black Cat Whisky Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Adworks / Washington, DC Client: Library of Congress Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Fallon McElligott / Minneapolis Client: Cease Fire Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Dentsu Young & Rubicam / Tokyo Client: Volvo Cars Japan Category: Outdoor / Outdoor: Single
Agency: Leo Burnett / London Client: Mercedes-Benz Category: Outdoor / Outdoor: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Single
Agency: Hunt Lascaris TBWA / Johannesburg Client: Playtex Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Allen & Gerritsen / Watertown, MA Client: Lahey Hitchcock Clinic Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Fahlgren / Tampa Client: McDonald's Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: The Unemployment Agency Client: RJ Clarke Tobacconist Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi-Cola Company Category: Consumer Television / Consumer Television Over :30 Single
Hello World Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co. / Wide Leg Jeans Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Reebok UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz AG / Stuttgart Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Hunt Lascaris TBWA / Johannesburg Client: Childline Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Hunt Adkins / Minneapolis Client: Rohol Category: Collateral Advertising / Collateral: Sales Kits
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Collateral Advertising / Collateral: Sales Kits
Agency: Ground Zero / Santa Monica Client: ESPN2 Category: Collateral Advertising / Collateral: Sales Kits
Agency: Ogilvy & Mather / Auckland Client: Humane Society of New Zealand Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Fallon McElligott / Minneapolis Client: Friends of Public Education Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Ogilvy & Mather / Auckland Client: Humane Society of New Zealand Category: Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard Category: Outdoor / Outdoor: Campaign
Agency: Ogilvy & Mather / Toronto Client: Timex Canada Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Unum Insurance Category: Trade Advertising / Trade Color Full Page or Spread: Single

1997 Advertising Silver Pencil

Houston Herstek Favat / Boston

Converse - International

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign

97_0016A

1997 Advertising Bronze Pencil

Reign / New York

Deep Clothing

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign

97_0017A

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0090T

1997 Advertising Silver Pencil

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0091T

1997 Advertising Bronze Pencil

TBWA\Chiat\Day / Venice, CA

Nisan Motor Corporation

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0092T

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0032A

1997 Advertising Silver Pencil

Mezzina/Brown / New York

Newsweek

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0033A

1997 Advertising Bronze Pencil

Arnold Advertising / Boston

Stoddard's

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0034A

1997 Advertising Bronze Pencil

Cole Henderson Drake / Atlanta

Disney Business Productions

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0035A

1997 Advertising Gold Pencil

The Martin Agency / Richmond

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0051A

1997 Advertising Silver Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0052A

1997 Advertising Silver Pencil

Noordervliet & Winninghoff/Leo Burnett / Amsterdam

Amnesty International

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0053A

1997 Advertising Bronze Pencil

Adworks / Washington, DC

Library of Congress

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0054A

1997 Advertising Bronze Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0055A

1997 Advertising Gold Pencil

Dentsu Young & Rubicam / Tokyo

Volvo Cars Japan

Newspaper / Newspaper Over 600 Lines: Single

97_0001A

1997 Advertising Silver Pencil

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Single

97_0002A

1997 Advertising Bronze Pencil

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Single

97_0003A

1997 Advertising Gold Pencil

Ogilvy & Mather / Mexico City

Duracell

International Foreign Language Commercial / Foreign Language Commercial: Television

97_0095T

1997 Advertising Silver Pencil

Lowe Kuiper & Schouten / Amsterdam

Nestle Netherlands/Fruit Joy

International Foreign Language Commercial / Foreign Language Commercial: Television

97_0096T

1997 Advertising Bronze Pencil

Results Advertising / Bangkok

Black Cat Whisky

International Foreign Language Commercial / Foreign Language Commercial: Television

97_0097N

1997 Advertising Gold Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0056A

1997 Advertising Silver Pencil

Adworks / Washington, DC

Library of Congress

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0057A

1997 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Cease Fire

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0058A

1997 Advertising Gold Pencil

Dentsu Young & Rubicam / Tokyo

Volvo Cars Japan

Outdoor / Outdoor: Single

97_0023A

1997 Advertising Silver Pencil

Leo Burnett / London

Mercedes-Benz

Outdoor / Outdoor: Single

97_0024A

1997 Advertising Bronze Pencil

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Single

97_0025A

1997 Advertising Gold Pencil

Hunt Lascaris TBWA / Johannesburg

Playtex

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0044A

1997 Advertising Silver Pencil

Allen & Gerritsen / Watertown, MA

Lahey Hitchcock Clinic

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0045A

1997 Advertising Silver Pencil

Fahlgren / Tampa

McDonald's

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0046A

1997 Advertising Bronze Pencil

The Unemployment Agency

RJ Clarke Tobacconist

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0047A

1997 Advertising Gold Pencil

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Television / Consumer Television Over :30 Single

97_0071T

1997 Advertising Silver Pencil

BBDO / New York

Pepsi-Cola Company

Consumer Television / Consumer Television Over :30 Single

97_0072T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

Nike

Hello World

Consumer Television / Consumer Television Over :30 Single

97_0073T

1997 Advertising Bronze Pencil

Foote Cone & Belding / San Francisco

Levi Strauss & Co. / Wide Leg Jeans

Consumer Television / Consumer Television Over :30 Single

97_0074T

1997 Advertising Bronze Pencil

Lowe Howard-Spink / London

Reebok UK

Consumer Television / Consumer Television Over :30 Single

97_0075T

1997 Advertising Gold Pencil

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0036A

1997 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz AG / Stuttgart

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0037A

1997 Advertising Gold Pencil

Hunt Lascaris TBWA / Johannesburg

Childline

Public Service/Political / Public Service/Political Radio: Single

97_0062R

1997 Advertising Gold Pencil

Hunt Adkins / Minneapolis

Rohol

Collateral Advertising / Collateral: Sales Kits

97_0038A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Collateral Advertising / Collateral: Sales Kits

97_0039A

1997 Advertising Bronze Pencil

Ground Zero / Santa Monica

ESPN2

Collateral Advertising / Collateral: Sales Kits

97_0040A

1997 Advertising Gold Pencil

Ogilvy & Mather / Auckland

Humane Society of New Zealand

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0059A

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Friends of Public Education

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0060A

1997 Advertising Bronze Pencil

Ogilvy & Mather / Auckland

Humane Society of New Zealand

Public Service/Political / Public Service/Political: Outdoor and Posters

97_0061A

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0021A

1997 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0022A

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

97_0026A

1997 Advertising Silver Pencil

Leo Burnett Company / Chicago

Callard & Bowser-Suchard

Outdoor / Outdoor: Campaign

97_0027A

1997 Advertising Silver Pencil

Ogilvy & Mather / Toronto

Timex Canada

Newspaper / Newspaper 600 Lines or Less: Single

97_0008A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Unum Insurance

Trade Advertising / Trade Color Full Page or Spread: Single

97_0030A

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