The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hello World
Agency: Wieden & Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Award:
1997 Advertising Gold Pencil
Agency:
Dentsu Young & Rubicam / Tokyo
Client:
Volvo Cars Japan
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0001A
Award:
1997 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0002A
Award:
1997 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0003A
Award:
1997 Advertising Gold Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Rohol
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0038A
Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0039A
Award:
1997 Advertising Bronze Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN2
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0040A
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN/National Hockey League
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0084T
Award:
1997 Advertising Silver Pencil
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0085T
Award:
1997 Advertising Bronze Pencil
Agency:
The Campaign Palace / Sydney
Client:
The Smiths Snackfood Company
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0086T
Award:
1997 Advertising Gold Pencil
Agency:
Hill Holliday Conners Cosmopulos / Boston
Client:
John Hancock Financial Services
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
97_0076T
Award:
1997 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
97_0077T
Award:
1997 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
English Heritage
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0056A
Award:
1997 Advertising Silver Pencil
Agency:
Adworks / Washington, DC
Client:
Library of Congress
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0057A
Award:
1997 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Cease Fire
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0058A
Award:
1997 Advertising Gold Pencil
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0048A
Award:
1997 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
Leagas Delaney
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0049A
Award:
1997 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
TBWA Chiat/Day
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0050A
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
97_0026A
Award:
1997 Advertising Silver Pencil
Agency:
Leo Burnett Company / Chicago
Client:
Callard & Bowser-Suchard
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
97_0027A
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0081T
Award:
1997 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0082T
Award:
1997 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0083T
Award:
1997 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon
Title:
Category:
Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Annual ID:
97_0021A
Award:
1997 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon
Title:
Category:
Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Annual ID:
97_0022A
Award:
1997 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Nissan Motor Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0071T
Award:
1997 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Pepsi-Cola Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0072T
Award:
1997 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Hello World
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0073T
Award:
1997 Advertising Bronze Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co. / Wide Leg Jeans
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0074T
Award:
1997 Advertising Bronze Pencil
Agency:
Lowe Howard-Spink / London
Client:
Reebok UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0075T
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
97_0090T
Award:
1997 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
97_0091T
Award:
1997 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Nisan Motor Corporation
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
97_0092T
Award:
1997 Advertising Gold Pencil
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Childline
Title:
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
97_0062R
Award:
1997 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
Mothers Against Drunk Driving
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0051A
Award:
1997 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
English Heritage
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0052A
Award:
1997 Advertising Silver Pencil
Agency:
Noordervliet & Winninghoff/Leo Burnett / Amsterdam
Client:
Amnesty International
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0053A
Award:
1997 Advertising Bronze Pencil
Agency:
Adworks / Washington, DC
Client:
Library of Congress
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0054A
Award:
1997 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
English Heritage
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0055A
Award:
1997 Advertising Gold Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
97_0063T
Award:
1997 Advertising Silver Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
97_0064T
Award:
1997 Advertising Bronze Pencil
Agency:
Batey Ads / Singapore
Client:
Asian Pals of the Planet
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
97_0065T
Award:
1997 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Booker's
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Annual ID:
97_0010A
Award:
1997 Advertising Bronze Pencil
Agency:
Houston Herstek Favat / Boston
Client:
Converse - International
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Annual ID:
97_0011A
Award:
1997 Advertising Gold Pencil
Agency:
BBDO West / Los Angeles
Client:
The Solaris Group / Ortho
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0068R
Award:
1997 Advertising Silver Pencil
Agency:
BBDO West / Los Angeles
Client:
The Solaris Group / Ortho
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0069R
Award:
1997 Advertising Bronze Pencil
Agency:
Clarke Goward Advertising / Boston
Client:
Cider Jack Hard Cider
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0070R
Award:
1997 Advertising Gold Pencil
Agency:
Dentsu Young & Rubicam / Tokyo
Client:
Volvo Cars Japan
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
97_0023A
Award:
1997 Advertising Silver Pencil
Agency:
Leo Burnett / London
Client:
Mercedes-Benz
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
97_0024A
Award:
1997 Advertising Bronze Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
97_0025A
Award:
1997 Advertising Gold Pencil
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Playtex
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0044A
