The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Radio / Consumer Radio: Campaign
Agency: Deutsch / New York Client: Buzz Magazine Category: Consumer Radio / Consumer Radio: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Advisory Board Category: Consumer Radio / Consumer Radio: Campaign
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Campaign
Agency: BBDO / Vancouver Client: Vancouver Sun/Vancouver Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Agency: Butler Lutos Sutton Wilkinson / London Client: Tusk Force Category: Public Service/Political / Public Service/Political Television: Single
Agency: Hill Holliday/Altschiller / New York Client: Family Violence Prevention Fund Category: Public Service/Political / Public Service/Political Television: Single
Agency: Houston Herstek Favat / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Television: Single
Agency: J. Walter Thompson / New York Client: Partnership for a Drug-Free America Category: Public Service/Political / Public Service/Political Television: Single
Agency: Price/McNabb / Charlotte, NC Client: U.S. Student Association Category: Public Service/Political / Public Service/Political Television: Single
Agency: Arnold Advertising / Boston Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Batey Ads / Singapore Client: Asian Pals of the Planet Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Cole Henderson Drake / Atlanta Client: Lawyers Against the Death Penalty Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Colle & McVoy / Minneapolis Client: Minneapolis Institute of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: GSD&M Advertising / Austin Client: Gilbert & Sullivan, Society of Austin Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Kirshenbaum Bond & Partners / New York Client: United States Postal Service / Project Santa Clause Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: MAU! Advertising / Chicago Client: NORML Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Mullen Advertising / Wenham, MA Client: Episcopal Church Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Pagano Schenck & Kay / Boston Client: Battleship Cove Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: British Red Cross Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Arnold Advertising / Boston Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Clarity Coverdale Fury / Minneapolis Client: United Hospital Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Clemenger Harvie / Melbourne Client: Mercy Hospital for Women Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: DDB Needham / Auckland Client: New Zealand Police Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Fallon McElligott / Minneapolis Client: Cease Fire Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: GSD&M Advertising / Austin Client: Gilbert & Sullivan, Society of Austin Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Hal Riney & Partners / San Francisco Client: California Nature Conservancy Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Jupiter Drawing Room / Cape Town Client: The Cape Argus Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: MAU! Advertising / Chicago Client: NORML Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Ogilvy & Mather / Toronto Client: World Wildlife Fund Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Pagano Schenck & Kay / Boston Client: Battleship Cove Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Young & Rubicam / Auckland Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Anderson & Lembke / New York Client: Agfa Division, Bayer Company Category: Web Sites
Agency: Arnold Advertising / Boston Client: Volkswagen Category: Web Sites
Agency: Bent Media / New Orleans Client: McIlhenny Company Category: Web Sites
Agency: CKS Partners / Portland Client: Widmer Brewing Company Category: Web Sites
Agency: The Designory / Long Beach California Client: Porsche Cars North America Category: Web Sites
Agency: EURO RSCG/Dahlin Smith White / Salt Lake City Client: Conservation International Category: Web Sites
Agency: EURO RSCG/Dahlin Smith White / Salt Lake City Client: IOMEGA Category: Web Sites
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Web Sites
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Web Sites
Agency: Ketchum Advertising / San Francisco Client: Pacific Bell Network Category: Web Sites
Agency: Ogilvy & Mather / London Client: Guinness Category: Web Sites
Agency: Weiss Whitten Stagliano / New York Client: Weiss Whitten Stagliano Interactive / New York Category: Web Sites
Agency: Wieden + Kennedy / Portland Client: Microsoft Corporation Category: Web Sites
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Dana Farber Cancer Institute Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Campaign

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Radio / Consumer Radio: Campaign

97_0537R

1997 Advertising Merit Award

Deutsch / New York

Buzz Magazine

Consumer Radio / Consumer Radio: Campaign

97_0538R

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Advisory Board

Consumer Radio / Consumer Radio: Campaign

97_0539R

1997 Advertising Merit Award

The Richards Group / Dallas

Motel 6

Consumer Radio / Consumer Radio: Campaign

97_0540R

1997 Advertising Merit Award

BBDO / Vancouver

Vancouver Sun/Vancouver Film Festival

Public Service/Political / Public Service/Political Television: Single

97_0522T

1997 Advertising Merit Award

Butler Lutos Sutton Wilkinson / London

Tusk Force

Public Service/Political / Public Service/Political Television: Single

97_0523T

1997 Advertising Merit Award

Hill Holliday/Altschiller / New York

Family Violence Prevention Fund

Public Service/Political / Public Service/Political Television: Single

97_0524T

1997 Advertising Merit Award

Houston Herstek Favat / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Television: Single

97_0525T

1997 Advertising Merit Award

J. Walter Thompson / New York

Partnership for a Drug-Free America

Public Service/Political / Public Service/Political Television: Single

97_0526T

1997 Advertising Merit Award

Price/McNabb / Charlotte, NC

U.S. Student Association

Public Service/Political / Public Service/Political Television: Single

97_0527T

1997 Advertising Merit Award

Arnold Advertising / Boston

United Way

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0481A

1997 Advertising Merit Award

Batey Ads / Singapore

Asian Pals of the Planet

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0482A

1997 Advertising Merit Award

Cole Henderson Drake / Atlanta

Lawyers Against the Death Penalty

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0483A

1997 Advertising Merit Award

Colle & McVoy / Minneapolis

Minneapolis Institute of Art

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0484A

1997 Advertising Merit Award

GSD&M Advertising / Austin

Gilbert & Sullivan, Society of Austin

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0485A

1997 Advertising Merit Award

Kirshenbaum Bond & Partners / New York

United States Postal Service / Project Santa Clause

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0486A

1997 Advertising Merit Award

MAU! Advertising / Chicago

NORML

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0487A

1997 Advertising Merit Award

Mullen Advertising / Wenham, MA

Episcopal Church

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0488A

1997 Advertising Merit Award

Pagano Schenck & Kay / Boston

Battleship Cove

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0489A

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

British Red Cross

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0465A

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0466A

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0467A

1997 Advertising Merit Award

Arnold Advertising / Boston

United Way

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0468A

1997 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

United Hospital

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0469A

1997 Advertising Merit Award

Clemenger Harvie / Melbourne

Mercy Hospital for Women

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0470A

1997 Advertising Merit Award

DDB Needham / Auckland

New Zealand Police Association

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0471A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Cease Fire

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0472A

1997 Advertising Merit Award

GSD&M Advertising / Austin

Gilbert & Sullivan, Society of Austin

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0473A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

California Nature Conservancy

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0474A

1997 Advertising Merit Award

The Jupiter Drawing Room / Cape Town

The Cape Argus

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0475A

1997 Advertising Merit Award

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0476A

1997 Advertising Merit Award

MAU! Advertising / Chicago

NORML

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0477A

1997 Advertising Merit Award

Ogilvy & Mather / Toronto

World Wildlife Fund

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0478A

1997 Advertising Merit Award

Pagano Schenck & Kay / Boston

Battleship Cove

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0479A

1997 Advertising Merit Award

Young & Rubicam / Auckland

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0480A

1997 Interactive Merit Award

Anderson & Lembke / New York

Agfa Division, Bayer Company

Web Sites

97_0628N

1997 Interactive Merit Award

Arnold Advertising / Boston

Volkswagen

Web Sites

97_0629N

1997 Interactive Merit Award

Bent Media / New Orleans

McIlhenny Company

Web Sites

97_0630N

1997 Interactive Merit Award

CKS Partners / Portland

Widmer Brewing Company

Web Sites

97_0631N

1997 Interactive Merit Award

The Designory / Long Beach California

Porsche Cars North America

Web Sites

97_0632N

1997 Interactive Merit Award

EURO RSCG/Dahlin Smith White / Salt Lake City

Conservation International

Web Sites

97_0633N

1997 Interactive Merit Award

EURO RSCG/Dahlin Smith White / Salt Lake City

IOMEGA

Web Sites

97_0634N

1997 Interactive Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Web Sites

97_0635N

1997 Interactive Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Web Sites

97_0636N

1997 Interactive Merit Award

Ketchum Advertising / San Francisco

Pacific Bell Network

Web Sites

97_0637N

1997 Interactive Merit Award

Ogilvy & Mather / London

Guinness

Web Sites

97_0638N

1997 Interactive Merit Award

Weiss Whitten Stagliano / New York

Weiss Whitten Stagliano Interactive / New York

Web Sites

97_0639N

1997 Interactive Merit Award

Wieden + Kennedy / Portland

Microsoft Corporation

Web Sites

97_0640N

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Dana Farber Cancer Institute

Collateral Advertising / Collateral Direct Mail: Campaign

97_0409A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Campaign

97_0410A

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