The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hello World
Agency: Wieden & Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Jordan Slow Motion
Agency: Wieden & Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30 Single
Award:
1997 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Booker's
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Annual ID:
97_0010A
Award:
1997 Advertising Bronze Pencil
Agency:
Houston Herstek Favat / Boston
Client:
Converse - International
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Annual ID:
97_0011A
Award:
1997 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Nissan Motor Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0071T
Award:
1997 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Pepsi-Cola Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0072T
Award:
1997 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Hello World
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0073T
Award:
1997 Advertising Bronze Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co. / Wide Leg Jeans
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0074T
Award:
1997 Advertising Bronze Pencil
Agency:
Lowe Howard-Spink / London
Client:
Reebok UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0075T
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
97_0090T
Award:
1997 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
97_0091T
Award:
1997 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Nisan Motor Corporation
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
97_0092T
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0078T
Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0079T
Award:
1997 Advertising Bronze Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Jordan Slow Motion
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0080T
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0081T
Award:
1997 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0082T
Award:
1997 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0083T
Award:
1997 Advertising Gold Pencil
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Playtex
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0044A
Award:
1997 Advertising Silver Pencil
Agency:
Allen & Gerritsen / Watertown, MA
Client:
Lahey Hitchcock Clinic
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0045A
Award:
1997 Advertising Silver Pencil
Agency:
Fahlgren / Tampa
Client:
McDonald's
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0046A
Award:
1997 Advertising Bronze Pencil
Agency:
The Unemployment Agency
Client:
RJ Clarke Tobacconist
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0047A
Award:
1997 Advertising Gold Pencil
Agency:
Portfolio Center / Atlanta
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0101A
Award:
1997 Advertising Silver Pencil
Agency:
VCU Ad Center / Richmond
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0102A
Award:
1997 Advertising Bronze Pencil
Agency:
Creative Circus / Atlanta
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0103A
Award:
1997 Advertising Bronze Pencil
Agency:
Creative Circus / Atlanta
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0104A
Award:
1997 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0018A
Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0019A
Award:
1997 Advertising Bronze Pencil
Agency:
K Advertising / London
Client:
Pentax UK
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0020A
Award:
1997 Advertising Gold Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Rohol
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0038A
Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0039A
Award:
1997 Advertising Bronze Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN2
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0040A
Award:
1997 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Mexico City
Client:
Duracell
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0095T
Award:
1997 Advertising Silver Pencil
Agency:
Lowe Kuiper & Schouten / Amsterdam
Client:
Nestle Netherlands/Fruit Joy
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0096T
Award:
1997 Advertising Bronze Pencil
Agency:
Results Advertising / Bangkok
Client:
Black Cat Whisky
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0097N
Award:
1997 Advertising Gold Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
97_0066T
Award:
1997 Advertising Silver Pencil
Agency:
Houston Herstek Favat / Boston
Client:
Massachusetts Department of Public Health
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
97_0067T
Award:
1997 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0004A
Award:
1997 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Army/COI
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0005A
Award:
1997 Advertising Bronze Pencil
Agency:
BBDO / Toronto
Client:
Federal Express
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0006A
Award:
1997 Advertising Bronze Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
Village Voice
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0007A
Award:
1997 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Auckland
Client:
Humane Society of New Zealand
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
97_0059A
Award:
1997 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Friends of Public Education
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
97_0060A
Award:
1997 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Auckland
Client:
Humane Society of New Zealand
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
97_0061A
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN/National Hockey League
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0084T
Award:
1997 Advertising Silver Pencil
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0085T
Award:
1997 Advertising Bronze Pencil
Agency:
The Campaign Palace / Sydney
Client:
The Smiths Snackfood Company
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0086T
Award:
1997 Advertising Silver Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Dublin Productions
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0032A
Award:
1997 Advertising Silver Pencil
Agency:
Mezzina/Brown / New York
Client:
Newsweek
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0033A
Award:
1997 Advertising Bronze Pencil
Agency:
Arnold Advertising / Boston
Client:
Stoddard's
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0034A
Award:
1997 Advertising Bronze Pencil
Agency:
Cole Henderson Drake / Atlanta
Client:
Disney Business Productions
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0035A
Award:
1997 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
London Borough of Islington
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
97_0094T
