The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Levi's Agency: Cutwater / San Francisco Client: Levi's Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: GGT Advertising / London Client: Scottish Courage/John Smith's Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: MOJO Partners / Auckland Client: Bluebird Foods/CC's Chips Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Dana Farber Cancer Institute Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Ketchum Advertising / Pittsburgh Client: Pittsburgh Film Office Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: The Amy Burack Company Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Armando Testa / Torino, Italy Client: Lavazza S.P.A. Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: BlackBird Creative / Charlotte, NC Client: The Groundcrew/John Causby Productions Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: BlackBird Creative / Charlotte, NC Client: Pinehurst Resort & Country Club Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Black Rocket / San Francisco Client: Eddie Bauer Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: The Designory / Long Beach California Client: Mercedes-Benz of North America Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: dGWB / Irvine, CA Client: Qualcomm Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Pacific Bell Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Starbucks Coffee Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Grupo Barro-Testa / Madrid Client: Polygram Films Espana Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Labbé Design Company / Corona del Mar, CA Client: Custom Alloy Light Metals Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Leonard/Monahan / Providence Client: The Advertising Club of Greater Boston Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: The Richards Group / Dallas Client: Fox River Paper Company Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Saatchi & Saatchi Business Communications / Rochester, NY Client: Eastman Kodak Company Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: BBDO / Vancouver Client: Vancouver Sun/Vancouver Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Agency: Butler Lutos Sutton Wilkinson / London Client: Tusk Force Category: Public Service/Political / Public Service/Political Television: Single
Agency: Hill Holliday/Altschiller / New York Client: Family Violence Prevention Fund Category: Public Service/Political / Public Service/Political Television: Single
Agency: Houston Herstek Favat / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Television: Single
Agency: J. Walter Thompson / New York Client: Partnership for a Drug-Free America Category: Public Service/Political / Public Service/Political Television: Single
Agency: Price/McNabb / Charlotte, NC Client: U.S. Student Association Category: Public Service/Political / Public Service/Political Television: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Radio / Consumer Radio: Campaign
Agency: Deutsch / New York Client: Buzz Magazine Category: Consumer Radio / Consumer Radio: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Advisory Board Category: Consumer Radio / Consumer Radio: Campaign
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Campaign
Agency: Borders Perrin & Norrander / Portland Client: Columbia Sportswear Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Contract Advertising / New Dehli Client: Hiram Walker Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: CORE / St. Louis Client: WSIE The Jazz Station Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Graham Scott / Edinburgh Client: Brand Paper Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Reelworks Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Rohöl Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Hunt Adkins / Minneapolis Client: Rohöl Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte, NC Client: Arthur's Cigar Bar Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Penna Powers Cutting & Haynes / Salt Lake City Client: Utah Advertising Federation Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Peterson Milla Hooks / Minneapolis Client: Animal Crackers Pet Sitters Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Peterson Milla Hooks / Minneapolis Client: The Minneapolis Show Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Rubin Postaer and Associates / Santa Monica Client: American Honda Motor Company Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Banks Hoggins O'Shea / London Client: Daihatsu UK Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Bates / Singapore Client: Heineken Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: BBDO West / Los Angeles Client: L.A. Cellular Category: Newspaper / Newspaper Over 600 Lines: Single

1997 Advertising Merit Award

Cutwater / San Francisco

Levi's

Levi's

Consumer Television / Consumer Television Varying Lengths: Campaign

09402T

1997 Advertising Merit Award

GGT Advertising / London

Scottish Courage/John Smith's

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0615T

1997 Advertising Merit Award

MOJO Partners / Auckland

Bluebird Foods/CC's Chips

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0616T

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Dana Farber Cancer Institute

Collateral Advertising / Collateral Direct Mail: Campaign

97_0409A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Campaign

97_0410A

1997 Advertising Merit Award

Ketchum Advertising / Pittsburgh

Pittsburgh Film Office

Collateral Advertising / Collateral Direct Mail: Campaign

97_0411A

1997 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

The Amy Burack Company

Collateral Advertising / Collateral Direct Mail: Campaign

97_0412A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Campaign

97_0413A

1997 Advertising Merit Award

Armando Testa / Torino, Italy

Lavazza S.P.A.

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0380A

1997 Advertising Merit Award

BlackBird Creative / Charlotte, NC

The Groundcrew/John Causby Productions

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0381A

1997 Advertising Merit Award

BlackBird Creative / Charlotte, NC

Pinehurst Resort & Country Club

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0382A

1997 Advertising Merit Award

Black Rocket / San Francisco

Eddie Bauer

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0383A

1997 Advertising Merit Award

The Designory / Long Beach California

Mercedes-Benz of North America

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0384A

1997 Advertising Merit Award

dGWB / Irvine, CA

Qualcomm

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0385A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0386A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Pacific Bell

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0387A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Starbucks Coffee

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0388A

1997 Advertising Merit Award

Grupo Barro-Testa / Madrid

Polygram Films Espana

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0389A

1997 Advertising Merit Award

Labbé Design Company / Corona del Mar, CA

Custom Alloy Light Metals

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0390A

1997 Advertising Merit Award

Leonard/Monahan / Providence

The Advertising Club of Greater Boston

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0391A

1997 Advertising Merit Award

The Richards Group / Dallas

Fox River Paper Company

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0392A

1997 Advertising Merit Award

Saatchi & Saatchi Business Communications / Rochester, NY

Eastman Kodak Company

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0393A

1997 Advertising Merit Award

BBDO / Vancouver

Vancouver Sun/Vancouver Film Festival

Public Service/Political / Public Service/Political Television: Single

97_0522T

1997 Advertising Merit Award

Butler Lutos Sutton Wilkinson / London

Tusk Force

Public Service/Political / Public Service/Political Television: Single

97_0523T

1997 Advertising Merit Award

Hill Holliday/Altschiller / New York

Family Violence Prevention Fund

Public Service/Political / Public Service/Political Television: Single

97_0524T

1997 Advertising Merit Award

Houston Herstek Favat / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Television: Single

97_0525T

1997 Advertising Merit Award

J. Walter Thompson / New York

Partnership for a Drug-Free America

Public Service/Political / Public Service/Political Television: Single

97_0526T

1997 Advertising Merit Award

Price/McNabb / Charlotte, NC

U.S. Student Association

Public Service/Political / Public Service/Political Television: Single

97_0527T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Radio / Consumer Radio: Campaign

97_0537R

1997 Advertising Merit Award

Deutsch / New York

Buzz Magazine

Consumer Radio / Consumer Radio: Campaign

97_0538R

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Advisory Board

Consumer Radio / Consumer Radio: Campaign

97_0539R

1997 Advertising Merit Award

The Richards Group / Dallas

Motel 6

Consumer Radio / Consumer Radio: Campaign

97_0540R

1997 Advertising Merit Award

Borders Perrin & Norrander / Portland

Columbia Sportswear

Collateral Advertising / Collateral Direct Mail: Single

97_0395A

1997 Advertising Merit Award

Contract Advertising / New Dehli

Hiram Walker

Collateral Advertising / Collateral Direct Mail: Single

97_0396A

1997 Advertising Merit Award

CORE / St. Louis

WSIE The Jazz Station

Collateral Advertising / Collateral Direct Mail: Single

97_0397A

1997 Advertising Merit Award

Graham Scott / Edinburgh

Brand Paper

Collateral Advertising / Collateral Direct Mail: Single

97_0398A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Single

97_0399A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Reelworks

Collateral Advertising / Collateral Direct Mail: Single

97_0400A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Rohöl

Collateral Advertising / Collateral Direct Mail: Single

97_0401A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Rohöl

Collateral Advertising / Collateral Direct Mail: Single

97_0402A

1997 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte, NC

Arthur's Cigar Bar

Collateral Advertising / Collateral Direct Mail: Single

97_0403A

1997 Advertising Merit Award

Penna Powers Cutting & Haynes / Salt Lake City

Utah Advertising Federation

Collateral Advertising / Collateral Direct Mail: Single

97_0404A

1997 Advertising Merit Award

Peterson Milla Hooks / Minneapolis

Animal Crackers Pet Sitters

Collateral Advertising / Collateral Direct Mail: Single

97_0405A

1997 Advertising Merit Award

Peterson Milla Hooks / Minneapolis

The Minneapolis Show

Collateral Advertising / Collateral Direct Mail: Single

97_0406A

1997 Advertising Merit Award

Rubin Postaer and Associates / Santa Monica

American Honda Motor Company

Collateral Advertising / Collateral Direct Mail: Single

97_0407A

1997 Advertising Merit Award

Sandstrom Design / Portland

Sandstrom Design

Collateral Advertising / Collateral Direct Mail: Single

97_0408A

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Newspaper / Newspaper Over 600 Lines: Single

97_0105A

1997 Advertising Merit Award

Banks Hoggins O'Shea / London

Daihatsu UK

Newspaper / Newspaper Over 600 Lines: Single

97_0106A

1997 Advertising Merit Award

Bates / Singapore

Heineken

Newspaper / Newspaper Over 600 Lines: Single

97_0107A

1997 Advertising Merit Award

BBDO West / Los Angeles

L.A. Cellular

Newspaper / Newspaper Over 600 Lines: Single

97_0108A

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