The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Award:
1997 Advertising Gold Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Rohol
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0038A

Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0039A

Award:
1997 Advertising Bronze Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN2
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0040A

Award:
1997 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Timex Canada
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0008A

Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
97_0026A

Award:
1997 Advertising Silver Pencil
Agency:
Leo Burnett Company / Chicago
Client:
Callard & Bowser-Suchard
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
97_0027A

Award:
1997 Advertising Silver Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Dublin Productions
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0028A

Award:
1997 Advertising Bronze Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Dublin Productions
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0029A

Award:
1997 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
English Heritage
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0056A

Award:
1997 Advertising Silver Pencil
Agency:
Adworks / Washington, DC
Client:
Library of Congress
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0057A

Award:
1997 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Cease Fire
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0058A

Award:
1997 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Booker's
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Annual ID:
97_0010A

Award:
1997 Advertising Bronze Pencil
Agency:
Houston Herstek Favat / Boston
Client:
Converse - International
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Annual ID:
97_0011A

Award:
1997 Advertising Gold Pencil
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Playtex
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0044A

Award:
1997 Advertising Silver Pencil
Agency:
Allen & Gerritsen / Watertown, MA
Client:
Lahey Hitchcock Clinic
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0045A

Award:
1997 Advertising Silver Pencil
Agency:
Fahlgren / Tampa
Client:
McDonald's
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0046A

Award:
1997 Advertising Bronze Pencil
Agency:
The Unemployment Agency
Client:
RJ Clarke Tobacconist
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0047A

Award:
1997 Interactive Gold Pencil
Agency:
Rubin Postaer Interactive / Santa Monica, CA
Client:
American Honda Motor Company
Title:
Category:
Web Sites
Annual ID:
97_0098N

Award:
1997 Interactive Silver Pencil
Agency:
Duffy Design / New York
Client:
Tidy Cat
Title:
Category:
Web Sites
Annual ID:
97_0099N

Award:
1997 Interactive Bronze Pencil
Agency:
Avalanche Systems / New York
Client:
Carnegie Hall
Title:
Category:
Web Sites
Annual ID:
97_0100N

Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Unum Insurance
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0030A

Award:
1997 Advertising Bronze Pencil
Agency:
Cole & Weber / Portland
Client:
24/7 Snowboards
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0031A

Award:
1997 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
London Borough of Islington
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
97_0094T

Award:
1997 Advertising Gold Pencil
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0048A

Award:
1997 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
Leagas Delaney
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0049A

Award:
1997 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
TBWA Chiat/Day
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0050A

Award:
1997 Advertising Silver Pencil
Agency:
Houston Herstek Favat / Boston
Client:
Converse - International
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Annual ID:
97_0016A

Award:
1997 Advertising Bronze Pencil
Agency:
Reign / New York
Client:
Deep Clothing
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Annual ID:
97_0017A

Award:
1997 Advertising Gold Pencil
Agency:
Portfolio Center / Atlanta
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0101A

Award:
1997 Advertising Silver Pencil
Agency:
VCU Ad Center / Richmond
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0102A

Award:
1997 Advertising Bronze Pencil
Agency:
Creative Circus / Atlanta
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0103A

Award:
1997 Advertising Bronze Pencil
Agency:
Creative Circus / Atlanta
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0104A

Award:
1997 Advertising Silver Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Dublin Productions
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0032A

Award:
1997 Advertising Silver Pencil
Agency:
Mezzina/Brown / New York
Client:
Newsweek
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0033A

Award:
1997 Advertising Bronze Pencil
Agency:
Arnold Advertising / Boston
Client:
Stoddard's
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0034A

Award:
1997 Advertising Bronze Pencil
Agency:
Cole Henderson Drake / Atlanta
Client:
Disney Business Productions
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0035A

Award:
1997 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Annual ID:
97_0012A

Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Umbro
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Annual ID:
97_0013A

Award:
1997 Advertising Bronze Pencil
Agency:
K Advertising / London
Client:
Pentax UK
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Annual ID:
97_0014A

Award:
1997 Advertising Bronze Pencil
Agency:
Leo Burnett / London
Client:
Mercedes-Benz
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Annual ID:
97_0015A

Award:
1997 Advertising Gold Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
97_0063T

Award:
1997 Advertising Silver Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
97_0064T

Award:
1997 Advertising Bronze Pencil
Agency:
Batey Ads / Singapore
Client:
Asian Pals of the Planet
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
97_0065T

Award:
1997 Advertising Gold Pencil
Agency:
Hal Riney & Partners / San Francisco
Client:
GM EV1/Saturn Corporation
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0036A

Award:
1997 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz AG / Stuttgart
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0037A

Award:
1997 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0004A

Award:
1997 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Army/COI
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0005A

Award:
1997 Advertising Bronze Pencil
Agency:
BBDO / Toronto
Client:
Federal Express
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0006A

Award:
1997 Advertising Bronze Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
Village Voice
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0007A
