The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Hunt Lascaris TBWA / Johannesburg Client: Playtex Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Allen & Gerritsen / Watertown, MA Client: Lahey Hitchcock Clinic Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Fahlgren / Tampa Client: McDonald's Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: The Unemployment Agency Client: RJ Clarke Tobacconist Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN/National Hockey League Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Single
Jordan Slow Motion Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Booker's Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: Houston Herstek Favat / Boston Client: Converse - International Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Saatchi & Saatchi / London Client: Army/COI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: BBDO / Toronto Client: Federal Express Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Village Voice Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Adworks / Washington, DC Client: Library of Congress Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Fallon McElligott / Minneapolis Client: Cease Fire Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Dentsu Young & Rubicam / Tokyo Client: Volvo Cars Japan Category: Outdoor / Outdoor: Single
Agency: Leo Burnett / London Client: Mercedes-Benz Category: Outdoor / Outdoor: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Campaign
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: The Solaris Group / Ortho Category: Consumer Radio / Consumer Radio: Single
Agency: BBDO West / Los Angeles Client: The Solaris Group / Ortho Category: Consumer Radio / Consumer Radio: Single
Agency: Clarke Goward Advertising / Boston Client: Cider Jack Hard Cider Category: Consumer Radio / Consumer Radio: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Unum Insurance Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: The Martin Agency / Richmond Client: Mothers Against Drunk Driving Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Noordervliet & Winninghoff/Leo Burnett / Amsterdam Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Adworks / Washington, DC Client: Library of Congress Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Leagas Delaney / London Client: English Heritage Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Agency: Batey Ads / Singapore Client: Asian Pals of the Planet Category: Public Service/Political / Public Service/Political Television: Single
Agency: Rubin Postaer Interactive / Santa Monica, CA Client: American Honda Motor Company Category: Web Sites
Agency: Duffy Design / New York Client: Tidy Cat Category: Web Sites
Agency: Avalanche Systems / New York Client: Carnegie Hall Category: Web Sites
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Umbro Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: K Advertising / London Client: Pentax UK Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leo Burnett / London Client: Mercedes-Benz Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Hunt Lascaris TBWA / Johannesburg Client: Childline Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Saatchi & Saatchi / London Client: London Borough of Islington Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Houston Herstek Favat / Boston Client: Converse - International Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign

1997 Advertising Gold Pencil

Hunt Lascaris TBWA / Johannesburg

Playtex

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0044A

1997 Advertising Silver Pencil

Allen & Gerritsen / Watertown, MA

Lahey Hitchcock Clinic

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0045A

1997 Advertising Silver Pencil

Fahlgren / Tampa

McDonald's

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0046A

1997 Advertising Bronze Pencil

The Unemployment Agency

RJ Clarke Tobacconist

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0047A

1997 Advertising Gold Pencil

Leo Burnett / London

McDonald's

Consumer Television / Consumer Television :20 and Under: Campaign

97_0087T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

ESPN/National Hockey League

Consumer Television / Consumer Television :20 and Under: Campaign

97_0088T

1997 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :20 and Under: Campaign

97_0089T

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0078T

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Single

97_0079T

1997 Advertising Bronze Pencil

Wieden & Kennedy / Portland

Nike

Jordan Slow Motion

Consumer Television / Consumer Television :30 Single

97_0080T

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Booker's

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0010A

1997 Advertising Bronze Pencil

Houston Herstek Favat / Boston

Converse - International

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0011A

1997 Advertising Gold Pencil

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Campaign

97_0004A

1997 Advertising Silver Pencil

Saatchi & Saatchi / London

Army/COI

Newspaper / Newspaper Over 600 Lines: Campaign

97_0005A

1997 Advertising Bronze Pencil

BBDO / Toronto

Federal Express

Newspaper / Newspaper Over 600 Lines: Campaign

97_0006A

1997 Advertising Bronze Pencil

Mad Dogs & Englishmen / New York

Village Voice

Newspaper / Newspaper Over 600 Lines: Campaign

97_0007A

1997 Advertising Gold Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0056A

1997 Advertising Silver Pencil

Adworks / Washington, DC

Library of Congress

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0057A

1997 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Cease Fire

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0058A

1997 Advertising Gold Pencil

Dentsu Young & Rubicam / Tokyo

Volvo Cars Japan

Outdoor / Outdoor: Single

97_0023A

1997 Advertising Silver Pencil

Leo Burnett / London

Mercedes-Benz

Outdoor / Outdoor: Single

97_0024A

1997 Advertising Bronze Pencil

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Single

97_0025A

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

97_0081T

1997 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Campaign

97_0082T

1997 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Campaign

97_0083T

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0028A

1997 Advertising Bronze Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W Full Page or Spread: Single

97_0029A

1997 Advertising Gold Pencil

BBDO West / Los Angeles

The Solaris Group / Ortho

Consumer Radio / Consumer Radio: Single

97_0068R

1997 Advertising Silver Pencil

BBDO West / Los Angeles

The Solaris Group / Ortho

Consumer Radio / Consumer Radio: Single

97_0069R

1997 Advertising Bronze Pencil

Clarke Goward Advertising / Boston

Cider Jack Hard Cider

Consumer Radio / Consumer Radio: Single

97_0070R

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Unum Insurance

Trade Advertising / Trade Color Full Page or Spread: Single

97_0030A

1997 Advertising Bronze Pencil

Cole & Weber / Portland

24/7 Snowboards

Trade Advertising / Trade Color Full Page or Spread: Single

97_0031A

1997 Advertising Gold Pencil

The Martin Agency / Richmond

Mothers Against Drunk Driving

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0051A

1997 Advertising Silver Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0052A

1997 Advertising Silver Pencil

Noordervliet & Winninghoff/Leo Burnett / Amsterdam

Amnesty International

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0053A

1997 Advertising Bronze Pencil

Adworks / Washington, DC

Library of Congress

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0054A

1997 Advertising Bronze Pencil

Leagas Delaney / London

English Heritage

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

97_0055A

1997 Advertising Gold Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Single

97_0063T

1997 Advertising Silver Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Single

97_0064T

1997 Advertising Bronze Pencil

Batey Ads / Singapore

Asian Pals of the Planet

Public Service/Political / Public Service/Political Television: Single

97_0065T

1997 Interactive Gold Pencil

Rubin Postaer Interactive / Santa Monica, CA

American Honda Motor Company

Web Sites

97_0098N

1997 Interactive Silver Pencil

Duffy Design / New York

Tidy Cat

Web Sites

97_0099N

1997 Interactive Bronze Pencil

Avalanche Systems / New York

Carnegie Hall

Web Sites

97_0100N

1997 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0012A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Umbro

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0013A

1997 Advertising Bronze Pencil

K Advertising / London

Pentax UK

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0014A

1997 Advertising Bronze Pencil

Leo Burnett / London

Mercedes-Benz

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0015A

1997 Advertising Gold Pencil

Hunt Lascaris TBWA / Johannesburg

Childline

Public Service/Political / Public Service/Political Radio: Single

97_0062R

1997 Advertising Silver Pencil

Saatchi & Saatchi / London

London Borough of Islington

Non-Broadcast / Non-Broadcast: Cinema

97_0094T

1997 Advertising Silver Pencil

Houston Herstek Favat / Boston

Converse - International

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign

97_0016A

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