The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: Agulla & Baccetti / Buenos Aires Client: Mujeres & Co. Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: BBDO West / Los Angeles Client: Apple Computer Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Fallon McElligott / New York Client: Condé Nast Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Fitzgerald & Company / Atlanta Client: Neenah Papers Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Gardner Geary Coll & Young / San Francisco Client: Torani Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Goldsmith/Jeffrey / New York Client: ESPN 2 Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Unum Insurance Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: J. Walter Thompson / New York Client: Eastman Kodak Company Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: MacLaren McCann / Toronto Client: Delta Canada/Delta Faucets Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Martin/Williams / Minneapolis Client: Flyshacker Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Mullen Advertising / Wenham, MA Client: Fortune Magazine Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Odiorne Wilde Narraway Groome / San Francisco Client: PIXXON Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Valentine Radford / Kansas City Client: Bayer Corporation Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Young & Rubicam / Johannesburg Client: Bosch Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Ground Zero / Santa Monico Client: Atari Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss & Co. Europe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Working Assets Long Distance Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Johnson Worldwide Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Motorola Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: CORE / St. Louis Client: Winchester Ammunition Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: DM9 Publicidade / São Paulo Client: Brazillian Post Office Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Berlin/New York Client: BMW Motorcycles Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Berlin/New York Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co./501 Jeans Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Umbro Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Lotus Development Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Houston Herstek Favat / Boston Client: Converse-International Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: JACKHAMMER/The Richards Group / Dallas Client: AM General Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: JACKHAMMER/The Richards Group / Dallas Client: GT Interactive Software Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / London Client: adidas Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / London Client: Pepe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / London Client: Pepe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Lowe Howard-Spink / London Client: Olympus Cameras Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Nowhere Near Agency: Ground Zero / Santa Monica Client: Howard & Phil's Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Radio / Consumer Radio: Campaign
Agency: Deutsch / New York Client: Buzz Magazine Category: Consumer Radio / Consumer Radio: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Advisory Board Category: Consumer Radio / Consumer Radio: Campaign

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0179A

1997 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0180A

1997 Advertising Merit Award

Agulla & Baccetti / Buenos Aires

Mujeres & Co.

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0366A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0367A

1997 Advertising Merit Award

BBDO West / Los Angeles

Apple Computer

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0368A

1997 Advertising Merit Award

Fallon McElligott / New York

Condé Nast

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0369A

1997 Advertising Merit Award

Fitzgerald & Company / Atlanta

Neenah Papers

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0370A

1997 Advertising Merit Award

Gardner Geary Coll & Young / San Francisco

Torani

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0371A

1997 Advertising Merit Award

Goldsmith/Jeffrey / New York

ESPN 2

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0372A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Unum Insurance

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0373A

1997 Advertising Merit Award

J. Walter Thompson / New York

Eastman Kodak Company

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0374A

1997 Advertising Merit Award

MacLaren McCann / Toronto

Delta Canada/Delta Faucets

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0375A

1997 Advertising Merit Award

Martin/Williams / Minneapolis

Flyshacker

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0376A

1997 Advertising Merit Award

Mullen Advertising / Wenham, MA

Fortune Magazine

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0377A

1997 Advertising Merit Award

Odiorne Wilde Narraway Groome / San Francisco

PIXXON

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0378A

1997 Advertising Merit Award

Valentine Radford / Kansas City

Bayer Corporation

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0379A

1997 Advertising Merit Award

Young & Rubicam / Johannesburg

Bosch

Non-Broadcast / Non-Broadcast: Cinema

97_0622T

1997 Advertising Merit Award

Ground Zero / Santa Monico

Atari

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0251A

1997 Advertising Merit Award

Bartle Bogle Hegarty / London

Levi Strauss & Co. Europe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0252A

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Working Assets Long Distance

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0253A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Johnson Worldwide

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0254A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Motorola

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0255A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0256A

1997 Advertising Merit Award

CORE / St. Louis

Winchester Ammunition

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0257A

1997 Advertising Merit Award

DM9 Publicidade / São Paulo

Brazillian Post Office

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0258A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0259A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0260A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0261A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

BMW Motorcycles

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0262A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Nikon Sunglasses

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0263A

1997 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co./501 Jeans

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0264A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Umbro

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0265A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0266A

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Lotus Development Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0267A

1997 Advertising Merit Award

Houston Herstek Favat / Boston

Converse-International

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0268A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

AM General Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0269A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

GT Interactive Software

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0270A

1997 Advertising Merit Award

Leagas Delaney / London

adidas

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0271A

1997 Advertising Merit Award

Leagas Delaney / London

Pepe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0272A

1997 Advertising Merit Award

Leagas Delaney / London

Pepe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0273A

1997 Advertising Merit Award

Lowe Howard-Spink / London

Olympus Cameras

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0274A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0275A

1997 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0276A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0277A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0278A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0279A

1997 Advertising Merit Award

Ground Zero / Santa Monica

Howard & Phil's

Nowhere Near

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0658A

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Radio / Consumer Radio: Campaign

97_0537R

1997 Advertising Merit Award

Deutsch / New York

Buzz Magazine

Consumer Radio / Consumer Radio: Campaign

97_0538R

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Advisory Board

Consumer Radio / Consumer Radio: Campaign

97_0539R

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