The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Jordan Slow Motion
Agency: Wieden & Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30 Single


Hello World
Agency: Wieden & Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single


Award:
1997 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0018A

Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0019A

Award:
1997 Advertising Bronze Pencil
Agency:
K Advertising / London
Client:
Pentax UK
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0020A

Award:
1997 Advertising Gold Pencil
Agency:
Hal Riney & Partners / San Francisco
Client:
GM EV1/Saturn Corporation
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0036A

Award:
1997 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz AG / Stuttgart
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0037A

Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN/National Hockey League
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0084T

Award:
1997 Advertising Silver Pencil
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0085T

Award:
1997 Advertising Bronze Pencil
Agency:
The Campaign Palace / Sydney
Client:
The Smiths Snackfood Company
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0086T

Award:
1997 Advertising Gold Pencil
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Childline
Title:
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
97_0062R

Award:
1997 Advertising Gold Pencil
Agency:
Dentsu Young & Rubicam / Tokyo
Client:
Volvo Cars Japan
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
97_0023A

Award:
1997 Advertising Silver Pencil
Agency:
Leo Burnett / London
Client:
Mercedes-Benz
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
97_0024A

Award:
1997 Advertising Bronze Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
97_0025A

Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0081T

Award:
1997 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0082T

Award:
1997 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0083T

Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0078T

Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0079T

Award:
1997 Advertising Bronze Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Jordan Slow Motion
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
97_0080T

Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
97_0026A

Award:
1997 Advertising Silver Pencil
Agency:
Leo Burnett Company / Chicago
Client:
Callard & Bowser-Suchard
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
97_0027A

Award:
1997 Advertising Gold Pencil
Agency:
BBDO West / Los Angeles
Client:
The Solaris Group / Ortho
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0068R

Award:
1997 Advertising Silver Pencil
Agency:
BBDO West / Los Angeles
Client:
The Solaris Group / Ortho
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0069R

Award:
1997 Advertising Bronze Pencil
Agency:
Clarke Goward Advertising / Boston
Client:
Cider Jack Hard Cider
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0070R

Award:
1997 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Nissan Motor Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0071T

Award:
1997 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Pepsi-Cola Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0072T

Award:
1997 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Hello World
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0073T

Award:
1997 Advertising Bronze Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co. / Wide Leg Jeans
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0074T

Award:
1997 Advertising Bronze Pencil
Agency:
Lowe Howard-Spink / London
Client:
Reebok UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0075T

Award:
1997 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Annual ID:
97_0012A

Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Umbro
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Annual ID:
97_0013A

Award:
1997 Advertising Bronze Pencil
Agency:
K Advertising / London
Client:
Pentax UK
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Annual ID:
97_0014A

Award:
1997 Advertising Bronze Pencil
Agency:
Leo Burnett / London
Client:
Mercedes-Benz
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Annual ID:
97_0015A

Award:
1997 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
Mothers Against Drunk Driving
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0051A

Award:
1997 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
English Heritage
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0052A

Award:
1997 Advertising Silver Pencil
Agency:
Noordervliet & Winninghoff/Leo Burnett / Amsterdam
Client:
Amnesty International
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0053A

Award:
1997 Advertising Bronze Pencil
Agency:
Adworks / Washington, DC
Client:
Library of Congress
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0054A

Award:
1997 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
English Heritage
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0055A

Award:
1997 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0004A

Award:
1997 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Army/COI
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0005A

Award:
1997 Advertising Bronze Pencil
Agency:
BBDO / Toronto
Client:
Federal Express
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0006A

Award:
1997 Advertising Bronze Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
Village Voice
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0007A

Award:
1997 Advertising Gold Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Dublin Productions
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
97_0041A

Award:
1997 Advertising Silver Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Rohol
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
97_0042A

Award:
1997 Advertising Bronze Pencil
Agency:
Kerker Marketing Communications / Minneapolis
Client:
Advertising Federation of Minnesota
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
97_0043A

Award:
1997 Advertising Silver Pencil
Agency:
Houston Herstek Favat / Boston
Client:
Converse - International
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Annual ID:
97_0016A

Award:
1997 Advertising Bronze Pencil
Agency:
Reign / New York
Client:
Deep Clothing
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Annual ID:
97_0017A

Award:
1997 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Timex Canada
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0008A

Award:
1997 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Booker's
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Annual ID:
97_0010A

Award:
1997 Advertising Bronze Pencil
Agency:
Houston Herstek Favat / Boston
Client:
Converse - International
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Annual ID:
97_0011A
