The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Agency: Leo Burnett / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: BBDO / New York Client: Pepsi-Cola Company Category: Consumer Television / Consumer Television Over :30 Single
Hello World Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN/National Hockey League Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Campaign

1997 Advertising Silver Pencil

Leo Burnett / London

McDonald's

Consumer Television / Consumer Television :20 and Under: Single

97_0085T

1997 Advertising Silver Pencil

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0091T

1997 Advertising Silver Pencil

BBDO / New York

Pepsi-Cola Company

Consumer Television / Consumer Television Over :30 Single

97_0072T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

Nike

Hello World

Consumer Television / Consumer Television Over :30 Single

97_0073T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Campaign

97_0077T

1997 Advertising Silver Pencil

Wieden & Kennedy / Portland

ESPN/National Hockey League

Consumer Television / Consumer Television :20 and Under: Campaign

97_0088T

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Single

97_0079T

1997 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Campaign

97_0082T

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