Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Houston Herstek Favat / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Portfolio Center / Atlanta Client: Sushi Tugo Category: College Competition
Agency: VCU Ad Center / Richmond Client: Sushi Tugo Category: College Competition
Agency: Creative Circus / Atlanta Client: Sushi Tugo Category: College Competition
Agency: Creative Circus / Atlanta Client: Sushi Tugo Category: College Competition
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Agency: Grey Advertising / Melbourne Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Agency: Batey Ads / Singapore Client: Asian Pals of the Planet Category: Public Service/Political / Public Service/Political Television: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Campaign
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Mezzina/Brown / New York Client: Newsweek Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Arnold Advertising / Boston Client: Stoddard's Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Cole Henderson Drake / Atlanta Client: Disney Business Productions Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Saatchi & Saatchi / London Client: London Borough of Islington Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Fallon McElligott / Minneapolis Client: Booker's Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: Houston Herstek Favat / Boston Client: Converse - International Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: Ogilvy & Mather / Mexico City Client: Duracell Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Lowe Kuiper & Schouten / Amsterdam Client: Nestle Netherlands/Fruit Joy Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Results Advertising / Bangkok Client: Black Cat Whisky Category: International Foreign Language Commercial / Foreign Language Commercial: Television
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nisan Motor Corporation Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: K Advertising / London Client: Pentax UK Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Hunt Adkins / Minneapolis Client: Rohol Category: Collateral Advertising / Collateral: Sales Kits
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Collateral Advertising / Collateral: Sales Kits
Agency: Ground Zero / Santa Monica Client: ESPN2 Category: Collateral Advertising / Collateral: Sales Kits
Agency: Juan Cravero / Buenos Aires Client: Technological Institute of Contemporary Music Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Unum Insurance Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Saatchi & Saatchi / London Client: Army/COI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: BBDO / Toronto Client: Federal Express Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Village Voice Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Hunt Lascaris TBWA / Johannesburg Client: Playtex Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Allen & Gerritsen / Watertown, MA Client: Lahey Hitchcock Clinic Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Fahlgren / Tampa Client: McDonald's Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: The Unemployment Agency Client: RJ Clarke Tobacconist Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Umbro Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: K Advertising / London Client: Pentax UK Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leo Burnett / London Client: Mercedes-Benz Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard Category: Outdoor / Outdoor: Campaign

1997 Advertising Gold Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Campaign

97_0066T

1997 Advertising Silver Pencil

Houston Herstek Favat / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Television: Campaign

97_0067T

1997 Advertising Gold Pencil

Portfolio Center / Atlanta

Sushi Tugo

College Competition

97_0101A

1997 Advertising Silver Pencil

VCU Ad Center / Richmond

Sushi Tugo

College Competition

97_0102A

1997 Advertising Bronze Pencil

Creative Circus / Atlanta

Sushi Tugo

College Competition

97_0103A

1997 Advertising Bronze Pencil

Creative Circus / Atlanta

Sushi Tugo

College Competition

97_0104A

1997 Advertising Gold Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Single

97_0063T

1997 Advertising Silver Pencil

Grey Advertising / Melbourne

Transport Accident Commission

Public Service/Political / Public Service/Political Television: Single

97_0064T

1997 Advertising Bronze Pencil

Batey Ads / Singapore

Asian Pals of the Planet

Public Service/Political / Public Service/Political Television: Single

97_0065T

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

97_0081T

1997 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Campaign

97_0082T

1997 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Campaign

97_0083T

1997 Advertising Silver Pencil

Hunt Adkins / Minneapolis

Dublin Productions

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0032A

1997 Advertising Silver Pencil

Mezzina/Brown / New York

Newsweek

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0033A

1997 Advertising Bronze Pencil

Arnold Advertising / Boston

Stoddard's

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0034A

1997 Advertising Bronze Pencil

Cole Henderson Drake / Atlanta

Disney Business Productions

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0035A

1997 Advertising Silver Pencil

Saatchi & Saatchi / London

London Borough of Islington

Non-Broadcast / Non-Broadcast: Cinema

97_0094T

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Booker's

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0010A

1997 Advertising Bronze Pencil

Houston Herstek Favat / Boston

Converse - International

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0011A

1997 Advertising Gold Pencil

Ogilvy & Mather / Mexico City

Duracell

International Foreign Language Commercial / Foreign Language Commercial: Television

97_0095T

1997 Advertising Silver Pencil

Lowe Kuiper & Schouten / Amsterdam

Nestle Netherlands/Fruit Joy

International Foreign Language Commercial / Foreign Language Commercial: Television

97_0096T

1997 Advertising Bronze Pencil

Results Advertising / Bangkok

Black Cat Whisky

International Foreign Language Commercial / Foreign Language Commercial: Television

97_0097N

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0090T

1997 Advertising Silver Pencil

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0091T

1997 Advertising Bronze Pencil

TBWA\Chiat\Day / Venice, CA

Nisan Motor Corporation

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0092T

1997 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0018A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0019A

1997 Advertising Bronze Pencil

K Advertising / London

Pentax UK

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0020A

1997 Advertising Gold Pencil

Hunt Adkins / Minneapolis

Rohol

Collateral Advertising / Collateral: Sales Kits

97_0038A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Collateral Advertising / Collateral: Sales Kits

97_0039A

1997 Advertising Bronze Pencil

Ground Zero / Santa Monica

ESPN2

Collateral Advertising / Collateral: Sales Kits

97_0040A

1997 Advertising Gold Pencil

Juan Cravero / Buenos Aires

Technological Institute of Contemporary Music

Consumer Television / Consumer Television Under $50,000 Budget

97_0093T

1997 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0021A

1997 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single

97_0022A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Unum Insurance

Trade Advertising / Trade Color Full Page or Spread: Single

97_0030A

1997 Advertising Bronze Pencil

Cole & Weber / Portland

24/7 Snowboards

Trade Advertising / Trade Color Full Page or Spread: Single

97_0031A

1997 Advertising Gold Pencil

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Campaign

97_0004A

1997 Advertising Silver Pencil

Saatchi & Saatchi / London

Army/COI

Newspaper / Newspaper Over 600 Lines: Campaign

97_0005A

1997 Advertising Bronze Pencil

BBDO / Toronto

Federal Express

Newspaper / Newspaper Over 600 Lines: Campaign

97_0006A

1997 Advertising Bronze Pencil

Mad Dogs & Englishmen / New York

Village Voice

Newspaper / Newspaper Over 600 Lines: Campaign

97_0007A

1997 Advertising Gold Pencil

Hunt Lascaris TBWA / Johannesburg

Playtex

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0044A

1997 Advertising Silver Pencil

Allen & Gerritsen / Watertown, MA

Lahey Hitchcock Clinic

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0045A

1997 Advertising Silver Pencil

Fahlgren / Tampa

McDonald's

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0046A

1997 Advertising Bronze Pencil

The Unemployment Agency

RJ Clarke Tobacconist

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0047A

1997 Advertising Gold Pencil

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0012A

1997 Advertising Silver Pencil

Goodby Silverstein & Partners / San Francisco

Umbro

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0013A

1997 Advertising Bronze Pencil

K Advertising / London

Pentax UK

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0014A

1997 Advertising Bronze Pencil

Leo Burnett / London

Mercedes-Benz

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0015A

1997 Advertising Gold Pencil

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

97_0026A

1997 Advertising Silver Pencil

Leo Burnett Company / Chicago

Callard & Bowser-Suchard

Outdoor / Outdoor: Campaign

97_0027A


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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