The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Hello World
Agency: Wieden & Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single


Award:
1997 Advertising Gold Pencil
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0048A

Award:
1997 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
Leagas Delaney
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0049A

Award:
1997 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
TBWA Chiat/Day
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0050A

Award:
1997 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Nissan Motor Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0071T

Award:
1997 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Pepsi-Cola Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0072T

Award:
1997 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Hello World
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0073T

Award:
1997 Advertising Bronze Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co. / Wide Leg Jeans
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0074T

Award:
1997 Advertising Bronze Pencil
Agency:
Lowe Howard-Spink / London
Client:
Reebok UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0075T

Award:
1997 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Timex Canada
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
97_0009A

Award:
1997 Advertising Gold Pencil
Agency:
BBDO West / Los Angeles
Client:
The Solaris Group / Ortho
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0068R

Award:
1997 Advertising Silver Pencil
Agency:
BBDO West / Los Angeles
Client:
The Solaris Group / Ortho
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0069R

Award:
1997 Advertising Bronze Pencil
Agency:
Clarke Goward Advertising / Boston
Client:
Cider Jack Hard Cider
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0070R

Award:
1997 Advertising Gold Pencil
Agency:
Dentsu Young & Rubicam / Tokyo
Client:
Volvo Cars Japan
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
97_0023A

Award:
1997 Advertising Silver Pencil
Agency:
Leo Burnett / London
Client:
Mercedes-Benz
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
97_0024A

Award:
1997 Advertising Bronze Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
97_0025A

Award:
1997 Advertising Gold Pencil
Agency:
Dentsu Young & Rubicam / Tokyo
Client:
Volvo Cars Japan
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0001A

Award:
1997 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0002A

Award:
1997 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0003A

Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Unum Insurance
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0030A

Award:
1997 Advertising Bronze Pencil
Agency:
Cole & Weber / Portland
Client:
24/7 Snowboards
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0031A

Award:
1997 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Auckland
Client:
Humane Society of New Zealand
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
97_0059A

Award:
1997 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Friends of Public Education
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
97_0060A

Award:
1997 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Auckland
Client:
Humane Society of New Zealand
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
97_0061A

Award:
1997 Advertising Silver Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Dublin Productions
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0028A

Award:
1997 Advertising Bronze Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Dublin Productions
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0029A

Award:
1997 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Mexico City
Client:
Duracell
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0095T

Award:
1997 Advertising Silver Pencil
Agency:
Lowe Kuiper & Schouten / Amsterdam
Client:
Nestle Netherlands/Fruit Joy
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0096T

Award:
1997 Advertising Bronze Pencil
Agency:
Results Advertising / Bangkok
Client:
Black Cat Whisky
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0097N

Award:
1997 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
English Heritage
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0056A

Award:
1997 Advertising Silver Pencil
Agency:
Adworks / Washington, DC
Client:
Library of Congress
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0057A

Award:
1997 Advertising Bronze Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Cease Fire
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
97_0058A

Award:
1997 Advertising Gold Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
97_0066T

Award:
1997 Advertising Silver Pencil
Agency:
Houston Herstek Favat / Boston
Client:
Massachusetts Department of Public Health
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
97_0067T

Award:
1997 Advertising Gold Pencil
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Childline
Title:
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
97_0062R

Award:
1997 Advertising Gold Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Rohol
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0038A

Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0039A

Award:
1997 Advertising Bronze Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN2
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0040A

Award:
1997 Advertising Gold Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
97_0063T

Award:
1997 Advertising Silver Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
97_0064T

Award:
1997 Advertising Bronze Pencil
Agency:
Batey Ads / Singapore
Client:
Asian Pals of the Planet
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
97_0065T

Award:
1997 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon
Title:
Category:
Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Annual ID:
97_0021A

Award:
1997 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon
Title:
Category:
Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Annual ID:
97_0022A

Award:
1997 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
London Borough of Islington
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
97_0094T

Award:
1997 Advertising Silver Pencil
Agency:
Houston Herstek Favat / Boston
Client:
Converse - International
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Annual ID:
97_0016A

Award:
1997 Advertising Bronze Pencil
Agency:
Reign / New York
Client:
Deep Clothing
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Annual ID:
97_0017A

Award:
1997 Advertising Gold Pencil
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Playtex
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0044A

Award:
1997 Advertising Silver Pencil
Agency:
Allen & Gerritsen / Watertown, MA
Client:
Lahey Hitchcock Clinic
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0045A

Award:
1997 Advertising Silver Pencil
Agency:
Fahlgren / Tampa
Client:
McDonald's
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0046A

Award:
1997 Advertising Bronze Pencil
Agency:
The Unemployment Agency
Client:
RJ Clarke Tobacconist
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0047A
