The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Campaign
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Campaign
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Advisory Board Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: WONGDOODY / Seattle Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: Agulla & Baccetti / Buenos Aires Client: Mujeres & Co. Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: BBDO West / Los Angeles Client: Apple Computer Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Fallon McElligott / New York Client: Condé Nast Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Fitzgerald & Company / Atlanta Client: Neenah Papers Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Gardner Geary Coll & Young / San Francisco Client: Torani Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Goldsmith/Jeffrey / New York Client: ESPN 2 Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Unum Insurance Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: J. Walter Thompson / New York Client: Eastman Kodak Company Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: MacLaren McCann / Toronto Client: Delta Canada/Delta Faucets Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Martin/Williams / Minneapolis Client: Flyshacker Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Mullen Advertising / Wenham, MA Client: Fortune Magazine Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Odiorne Wilde Narraway Groome / San Francisco Client: PIXXON Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Valentine Radford / Kansas City Client: Bayer Corporation Category: Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Agency: Anderson & Lembke / New York Client: Agfa Division, Bayer Company Category: Web Sites
Agency: Arnold Advertising / Boston Client: Volkswagen Category: Web Sites
Agency: Bent Media / New Orleans Client: McIlhenny Company Category: Web Sites
Agency: CKS Partners / Portland Client: Widmer Brewing Company Category: Web Sites
Agency: The Designory / Long Beach California Client: Porsche Cars North America Category: Web Sites
Agency: EURO RSCG/Dahlin Smith White / Salt Lake City Client: Conservation International Category: Web Sites
Agency: EURO RSCG/Dahlin Smith White / Salt Lake City Client: IOMEGA Category: Web Sites
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Web Sites
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Web Sites
Agency: Ketchum Advertising / San Francisco Client: Pacific Bell Network Category: Web Sites
Agency: Ogilvy & Mather / London Client: Guinness Category: Web Sites
Agency: Weiss Whitten Stagliano / New York Client: Weiss Whitten Stagliano Interactive / New York Category: Web Sites
Agency: Wieden + Kennedy / Portland Client: Microsoft Corporation Category: Web Sites
Agency: Ammirati Puris Lintas / New York Client: United Parcel Service Category: Collateral Advertising / Collateral: Posters
Agency: Arnold Advertising / Boston Client: Volkswagen Category: Collateral Advertising / Collateral: Posters
Agency: The Arnold Agency / Richmond Client: Lamborghini Category: Collateral Advertising / Collateral: Posters
Agency: The Arnold Agency / Richmond Client: Lamborghini Category: Collateral Advertising / Collateral: Posters
Agency: Boy & Girl Advertising / Chicago Client: Law Offices of Jason B. Rosenthal Category: Collateral Advertising / Collateral: Posters
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Collateral Advertising / Collateral: Posters
Agency: CORE / St. Louis Client: WSIE The Jazz Station Category: Collateral Advertising / Collateral: Posters
Agency: Fallon McElligott / Minneapolis Client: Hed. Cycling Products Category: Collateral Advertising / Collateral: Posters
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Collateral Advertising / Collateral: Posters
Agency: Hunt Adkins / Minneapolis Client: Domtar Paper Category: Collateral Advertising / Collateral: Posters
Agency: James Bunting Advertising / Lancaster, PA Client: Stan's Record Bar Category: Collateral Advertising / Collateral: Posters
Agency: The Martin Agency / Richmond Client: Mercedes-Benz of North America Category: Collateral Advertising / Collateral: Posters

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Campaign

97_0599T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Campaign

97_0600T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Campaign

97_0601T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Television / Consumer Television :30 Campaign

97_0602T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Advisory Board

Consumer Television / Consumer Television :30 Campaign

97_0603T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett Packard

Consumer Television / Consumer Television :30 Campaign

97_0604T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

97_0605T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

97_0606T

1997 Advertising Merit Award

WONGDOODY / Seattle

FOX Sports

Consumer Television / Consumer Television :30 Campaign

97_0607T

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0179A

1997 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0180A

1997 Advertising Merit Award

Agulla & Baccetti / Buenos Aires

Mujeres & Co.

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0366A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0367A

1997 Advertising Merit Award

BBDO West / Los Angeles

Apple Computer

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0368A

1997 Advertising Merit Award

Fallon McElligott / New York

Condé Nast

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0369A

1997 Advertising Merit Award

Fitzgerald & Company / Atlanta

Neenah Papers

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0370A

1997 Advertising Merit Award

Gardner Geary Coll & Young / San Francisco

Torani

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0371A

1997 Advertising Merit Award

Goldsmith/Jeffrey / New York

ESPN 2

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0372A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Unum Insurance

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0373A

1997 Advertising Merit Award

J. Walter Thompson / New York

Eastman Kodak Company

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0374A

1997 Advertising Merit Award

MacLaren McCann / Toronto

Delta Canada/Delta Faucets

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0375A

1997 Advertising Merit Award

Martin/Williams / Minneapolis

Flyshacker

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0376A

1997 Advertising Merit Award

Mullen Advertising / Wenham, MA

Fortune Magazine

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0377A

1997 Advertising Merit Award

Odiorne Wilde Narraway Groome / San Francisco

PIXXON

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0378A

1997 Advertising Merit Award

Valentine Radford / Kansas City

Bayer Corporation

Trade Advertising / Trade B/W or Color Less Than a Page: Campaign

97_0379A

1997 Interactive Merit Award

Anderson & Lembke / New York

Agfa Division, Bayer Company

Web Sites

97_0628N

1997 Interactive Merit Award

Arnold Advertising / Boston

Volkswagen

Web Sites

97_0629N

1997 Interactive Merit Award

Bent Media / New Orleans

McIlhenny Company

Web Sites

97_0630N

1997 Interactive Merit Award

CKS Partners / Portland

Widmer Brewing Company

Web Sites

97_0631N

1997 Interactive Merit Award

The Designory / Long Beach California

Porsche Cars North America

Web Sites

97_0632N

1997 Interactive Merit Award

EURO RSCG/Dahlin Smith White / Salt Lake City

Conservation International

Web Sites

97_0633N

1997 Interactive Merit Award

EURO RSCG/Dahlin Smith White / Salt Lake City

IOMEGA

Web Sites

97_0634N

1997 Interactive Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Web Sites

97_0635N

1997 Interactive Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Web Sites

97_0636N

1997 Interactive Merit Award

Ketchum Advertising / San Francisco

Pacific Bell Network

Web Sites

97_0637N

1997 Interactive Merit Award

Ogilvy & Mather / London

Guinness

Web Sites

97_0638N

1997 Interactive Merit Award

Weiss Whitten Stagliano / New York

Weiss Whitten Stagliano Interactive / New York

Web Sites

97_0639N

1997 Interactive Merit Award

Wieden + Kennedy / Portland

Microsoft Corporation

Web Sites

97_0640N

1997 Advertising Merit Award

Ammirati Puris Lintas / New York

United Parcel Service

Collateral Advertising / Collateral: Posters

97_0450A

1997 Advertising Merit Award

Arnold Advertising / Boston

Volkswagen

Collateral Advertising / Collateral: Posters

97_0451A

1997 Advertising Merit Award

The Arnold Agency / Richmond

Lamborghini

Collateral Advertising / Collateral: Posters

97_0452A

1997 Advertising Merit Award

The Arnold Agency / Richmond

Lamborghini

Collateral Advertising / Collateral: Posters

97_0453A

1997 Advertising Merit Award

Boy & Girl Advertising / Chicago

Law Offices of Jason B. Rosenthal

Collateral Advertising / Collateral: Posters

97_0454A

1997 Advertising Merit Award

Cole & Weber / Portland

24/7 Snowboards

Collateral Advertising / Collateral: Posters

97_0455A

1997 Advertising Merit Award

CORE / St. Louis

WSIE The Jazz Station

Collateral Advertising / Collateral: Posters

97_0456A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Hed. Cycling Products

Collateral Advertising / Collateral: Posters

97_0457A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Collateral Advertising / Collateral: Posters

97_0458A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Domtar Paper

Collateral Advertising / Collateral: Posters

97_0459A

1997 Advertising Merit Award

James Bunting Advertising / Lancaster, PA

Stan's Record Bar

Collateral Advertising / Collateral: Posters

97_0460A

1997 Advertising Merit Award

The Martin Agency / Richmond

Mercedes-Benz of North America

Collateral Advertising / Collateral: Posters

97_0461A

Follow Us