The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1997 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte, NC
Client:
Arthur's Cigar Bar
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
97_0403A
Award:
1997 Advertising Merit Award
Agency:
Penna Powers Cutting & Haynes / Salt Lake City
Client:
Utah Advertising Federation
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
97_0404A
Award:
1997 Advertising Merit Award
Agency:
Peterson Milla Hooks / Minneapolis
Client:
Animal Crackers Pet Sitters
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
97_0405A
Award:
1997 Advertising Merit Award
Agency:
Peterson Milla Hooks / Minneapolis
Client:
The Minneapolis Show
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
97_0406A
Award:
1997 Advertising Merit Award
Agency:
Rubin Postaer and Associates / Santa Monica
Client:
American Honda Motor Company
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
97_0407A
Award:
1997 Advertising Merit Award
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
97_0408A
Award:
1997 Advertising Merit Award
Agency:
BBDO / New York
Client:
M&M Mars/Snickers
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0608T
Award:
1997 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0609T
Award:
1997 Advertising Merit Award
Agency:
Grey Advertising / London
Client:
Remington
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0610T
Award:
1997 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0611T
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Timex Canada
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0612T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0613T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN/National Hockey League
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0614T
Award:
1997 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
British Red Cross
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0465A
Award:
1997 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0466A
Award:
1997 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0467A
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / Boston
Client:
United Way
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0468A
Award:
1997 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
United Hospital
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0469A
Award:
1997 Advertising Merit Award
Agency:
Clemenger Harvie / Melbourne
Client:
Mercy Hospital for Women
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0470A
Award:
1997 Advertising Merit Award
Agency:
DDB Needham / Auckland
Client:
New Zealand Police Association
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0471A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Cease Fire
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0472A
Award:
1997 Advertising Merit Award
Agency:
GSD&M Advertising / Austin
Client:
Gilbert & Sullivan, Society of Austin
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0473A
Award:
1997 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
California Nature Conservancy
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0474A
Award:
1997 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Cape Town
Client:
The Cape Argus
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0475A
Award:
1997 Advertising Merit Award
Agency:
Leagas Delaney / London
Client:
English Heritage
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0476A
Award:
1997 Advertising Merit Award
Agency:
MAU! Advertising / Chicago
Client:
NORML
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0477A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
World Wildlife Fund
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0478A
Award:
1997 Advertising Merit Award
Agency:
Pagano Schenck & Kay / Boston
Client:
Battleship Cove
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0479A
Award:
1997 Advertising Merit Award
Agency:
Young & Rubicam / Auckland
Client:
RSPCA
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0480A
Award:
1997 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Schwinn
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
97_0174A
Award:
1997 Advertising Merit Award
Agency:
CORE / St. Louis
Client:
WSIE The Jazz Station
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
97_0175A
Award:
1997 Advertising Merit Award
Agency:
Montague & Inc. / South Norwalk, CT
Client:
Food & Water
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
97_0176A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Bombay
Client:
Titan Industries
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
97_0177A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Clarke Quay
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
97_0178A
Award:
1997 Advertising Merit Award
Agency:
@radical.media / New York
Client:
Independent Film Channel
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0541T
Award:
1997 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0542T
Award:
1997 Advertising Merit Award
Agency:
Black Rocket / San Francisco
Client:
Eddie Bauer
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0543T
Award:
1997 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Cherry Coke
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0544T
Award:
1997 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co./501 Jeans
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0545T
Award:
1997 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co./501 Jeans
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0546T
Award:
1997 Advertising Merit Award
Agency:
Foster Nunn Loveder / North Sydney
Client:
Sony Australia
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0547T
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Advisory Board
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0548T
Award:
1997 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
GM EV1/Saturn Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0549T
Award:
1997 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
Saturn Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0550T
Award:
1997 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
John Hancock Financial Services
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0551T
Award:
1997 Advertising Merit Award
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Imperial Car Rental
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0552T
Award:
1997 Advertising Merit Award
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Nando's Chickenland
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0553T
Award:
1997 Advertising Merit Award
Agency:
John Hancock Mutual Life Insurance Company / Boston
Client:
John Hancock Mutual Life Insurance Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0554T
Award:
1997 Advertising Merit Award
Agency:
Lowe Howard-Spink / London
Client:
Vauxhall Motor Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0555T
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Guinness
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0556T