The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Agency: BBDO West / Los Angeles Client: Apple Computer Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: Pioneer Electronics USA Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: BDDP Mancebo Kaye / Madrid Client: Onda 10 Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Borders Perrin & Norrander / Portland Client: Morrow Snowboards Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Bozell Worldwide / Southfield, MI Client: Chrysler Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Bozell Worldwide / Southfield, MI Client: Chrysler Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Johnson Worldwide Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Johnson Worldwide Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Motorola Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Motorola Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Delvico Bates / Madrid Client: Combe Europa Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: BMW Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: BMW Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Sunset Marquis Hotel Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: BMW Motorcycles Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: BMW Motorcycles Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co./501 Jeans Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co./501 Jeans Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Umbro Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Ground Zero / Santa Monico Client: Howard & Phils Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Lotus Development Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Hunt Lascaris TBWA / Johannesburg Client: Playtex Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: JACKHAMMER/The Richards Group / Dallas Client: AM General Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: JACKHAMMER/The Richards Group / Dallas Client: AM General Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

1997 Advertising Merit Award

BBDO West / Los Angeles

Apple Computer

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0181A

1997 Advertising Merit Award

BBDO West / Los Angeles

Pioneer Electronics USA

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0182A

1997 Advertising Merit Award

BDDP Mancebo Kaye / Madrid

Onda 10

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0183A

1997 Advertising Merit Award

Borders Perrin & Norrander / Portland

Morrow Snowboards

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0184A

1997 Advertising Merit Award

Bozell Worldwide / Southfield, MI

Chrysler Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0185A

1997 Advertising Merit Award

Bozell Worldwide / Southfield, MI

Chrysler Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0186A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Johnson Worldwide

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0187A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Johnson Worldwide

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0188A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Motorola

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0189A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Motorola

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0190A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0191A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0192A

1997 Advertising Merit Award

Cole & Weber / Portland

24/7 Snowboards

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0193A

1997 Advertising Merit Award

Delvico Bates / Madrid

Combe Europa

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0194A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0195A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0196A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Sunset Marquis Hotel

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0197A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0198A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0199A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0200A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0201A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

BMW Motorcycles

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0202A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

BMW Motorcycles

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0203A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Nikon Sunglasses

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0204A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Nikon Sunglasses

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0205A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Nikon Sunglasses

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0206A

1997 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co./501 Jeans

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0207A

1997 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co./501 Jeans

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0208A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0209A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0210A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0211A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0212A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0213A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0214A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0215A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0216A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0217A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Umbro

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0218A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0219A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0220A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0221A

1997 Advertising Merit Award

Ground Zero / Santa Monico

Howard & Phils

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0222A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0223A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0224A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0225A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0226A

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Lotus Development Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0227A

1997 Advertising Merit Award

Hunt Lascaris TBWA / Johannesburg

Playtex

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0228A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

AM General Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0229A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

AM General Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0230A

Follow Us