The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Ground Zero / Santa Monico Client: Atari Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss & Co. Europe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Working Assets Long Distance Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Johnson Worldwide Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Motorola Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: CORE / St. Louis Client: Winchester Ammunition Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: DM9 Publicidade / São Paulo Client: Brazillian Post Office Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Berlin/New York Client: BMW Motorcycles Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Berlin/New York Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co./501 Jeans Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Umbro Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Lotus Development Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Houston Herstek Favat / Boston Client: Converse-International Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: JACKHAMMER/The Richards Group / Dallas Client: AM General Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: JACKHAMMER/The Richards Group / Dallas Client: GT Interactive Software Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / London Client: adidas Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / London Client: Pepe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / London Client: Pepe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Lowe Howard-Spink / London Client: Olympus Cameras Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Nowhere Near Agency: Ground Zero / Santa Monica Client: Howard & Phil's Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: Apple Computer Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: Pioneer Electronics USA Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: BDDP Mancebo Kaye / Madrid Client: Onda 10 Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Borders Perrin & Norrander / Portland Client: Morrow Snowboards Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Bozell Worldwide / Southfield, MI Client: Chrysler Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Bozell Worldwide / Southfield, MI Client: Chrysler Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Johnson Worldwide Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Johnson Worldwide Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Motorola Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Motorola Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Delvico Bates / Madrid Client: Combe Europa Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: BMW Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: BMW Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Sunset Marquis Hotel Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

1997 Advertising Merit Award

Ground Zero / Santa Monico

Atari

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0251A

1997 Advertising Merit Award

Bartle Bogle Hegarty / London

Levi Strauss & Co. Europe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0252A

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Working Assets Long Distance

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0253A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Johnson Worldwide

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0254A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Motorola

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0255A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0256A

1997 Advertising Merit Award

CORE / St. Louis

Winchester Ammunition

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0257A

1997 Advertising Merit Award

DM9 Publicidade / São Paulo

Brazillian Post Office

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0258A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0259A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0260A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0261A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

BMW Motorcycles

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0262A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Nikon Sunglasses

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0263A

1997 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co./501 Jeans

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0264A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Umbro

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0265A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0266A

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Lotus Development Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0267A

1997 Advertising Merit Award

Houston Herstek Favat / Boston

Converse-International

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0268A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

AM General Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0269A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

GT Interactive Software

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0270A

1997 Advertising Merit Award

Leagas Delaney / London

adidas

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0271A

1997 Advertising Merit Award

Leagas Delaney / London

Pepe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0272A

1997 Advertising Merit Award

Leagas Delaney / London

Pepe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0273A

1997 Advertising Merit Award

Lowe Howard-Spink / London

Olympus Cameras

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0274A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0275A

1997 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0276A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0277A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0278A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0279A

1997 Advertising Merit Award

Ground Zero / Santa Monica

Howard & Phil's

Nowhere Near

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0658A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0179A

1997 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0180A

1997 Advertising Merit Award

BBDO West / Los Angeles

Apple Computer

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0181A

1997 Advertising Merit Award

BBDO West / Los Angeles

Pioneer Electronics USA

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0182A

1997 Advertising Merit Award

BDDP Mancebo Kaye / Madrid

Onda 10

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0183A

1997 Advertising Merit Award

Borders Perrin & Norrander / Portland

Morrow Snowboards

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0184A

1997 Advertising Merit Award

Bozell Worldwide / Southfield, MI

Chrysler Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0185A

1997 Advertising Merit Award

Bozell Worldwide / Southfield, MI

Chrysler Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0186A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Johnson Worldwide

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0187A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Johnson Worldwide

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0188A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Motorola

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0189A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Motorola

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0190A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0191A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0192A

1997 Advertising Merit Award

Cole & Weber / Portland

24/7 Snowboards

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0193A

1997 Advertising Merit Award

Delvico Bates / Madrid

Combe Europa

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0194A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0195A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

BMW

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0196A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Sunset Marquis Hotel

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0197A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0198A

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