The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1997 Advertising Merit Award
Agency:
Agulla & Baccetti / Buenos Aires
Client:
Mujeres & Co.
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0366A
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / Boston
Client:
Perfect Curve
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0367A
Award:
1997 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
Apple Computer
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0368A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / New York
Client:
Condé Nast
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0369A
Award:
1997 Advertising Merit Award
Agency:
Fitzgerald & Company / Atlanta
Client:
Neenah Papers
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0370A
Award:
1997 Advertising Merit Award
Agency:
Gardner Geary Coll & Young / San Francisco
Client:
Torani
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0371A
Award:
1997 Advertising Merit Award
Agency:
Goldsmith/Jeffrey / New York
Client:
ESPN 2
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0372A
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Unum Insurance
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0373A
Award:
1997 Advertising Merit Award
Agency:
J. Walter Thompson / New York
Client:
Eastman Kodak Company
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0374A
Award:
1997 Advertising Merit Award
Agency:
MacLaren McCann / Toronto
Client:
Delta Canada/Delta Faucets
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0375A
Award:
1997 Advertising Merit Award
Agency:
Martin/Williams / Minneapolis
Client:
Flyshacker
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0376A
Award:
1997 Advertising Merit Award
Agency:
Mullen Advertising / Wenham, MA
Client:
Fortune Magazine
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0377A
Award:
1997 Advertising Merit Award
Agency:
Odiorne Wilde Narraway Groome / San Francisco
Client:
PIXXON
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0378A
Award:
1997 Advertising Merit Award
Agency:
Valentine Radford / Kansas City
Client:
Bayer Corporation
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0379A
Award:
1997 Advertising Merit Award
Agency:
1576 Advertising / Edinburgh
Client:
Cheynes Hairdressing
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
97_0314A
Award:
1997 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
The Boston Globe
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
97_0315A
Award:
1997 Advertising Merit Award
Agency:
J. Walter Thompson / New York
Client:
The New Republic Magazine
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
97_0316A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Eastman Kodak Company
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
97_0317A
Award:
1997 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Nissan Motor Corporation
Title:
Category:
Outdoor / Outdoor: Campaign
Annual ID:
97_0318A
Award:
1997 Advertising Merit Award
Agency:
Ammirati Puris Lintas / New York
Client:
Stanley
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0326A
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / McLean, VA
Client:
National Geographic
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0327A
Award:
1997 Advertising Merit Award
Agency:
Austin Kelley Advertising / Atlanta
Client:
U.S. Space & Rocket Center
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0328A
Award:
1997 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
Apple Computer
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0329A
Award:
1997 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
Apple Computer
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0330A
Award:
1997 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Brown-Forman Bolla
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0331A
Award:
1997 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Normark
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0332A
Award:
1997 Advertising Merit Award
Agency:
Clemenger Harvie / Melbourne
Client:
Triple M
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0333A
Award:
1997 Advertising Merit Award
Agency:
Cole Henderson Drake / Atlanta
Client:
Disney Business Productions
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0334A
Award:
1997 Advertising Merit Award
Agency:
Earle Palmer Brown / Richmond
Client:
Albemarle Corporation
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0335A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
TIME Magazine
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0336A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Berlin/New York
Client:
Condé Nast
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0337A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Berlin/New York
Client:
Condé Nast
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0338A
Award:
1997 Advertising Merit Award
Agency:
1576 Advertising / Edinburgh
Client:
1576 Advertising
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0339A
Award:
1997 Advertising Merit Award
Agency:
Goldsmith/Jeffrey / New York
Client:
ESPNews
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0340A
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0341A
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0342A
Award:
1997 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
Advertising Photographers of America
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0343A
Award:
1997 Advertising Merit Award
Agency:
Hill Holliday/Altschiller / New York
Client:
YM Magazine
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0344A
Award:
1997 Advertising Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Domtar Paper
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0345A
Award:
1997 Advertising Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Sargento
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0346A
Award:
1997 Advertising Merit Award
Agency:
Leagas Delaney / San Francisco
Client:
adidas America
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0347A
Award:
1997 Advertising Merit Award
Agency:
Leonard/Monahan / Providence
Client:
Polaroid Corporation
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0348A
Award:
1997 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
FMC Corporation
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0349A
Award:
1997 Advertising Merit Award
Agency:
Martin/Williams / Minneapolis
Client:
Flyshacker
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0350A
Award:
1997 Advertising Merit Award
Agency:
Martin/Williams / Minneapolis
Client:
Flyshacker
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0351A
Award:
1997 Advertising Merit Award
Agency:
McConnaughy Stein Schmidt Brown / Chicago
Client:
Bunn
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0352A
Award:
1997 Advertising Merit Award
Agency:
Messner Vetere Berger McNamee Schmetterer/EURO RSCG / New York
Client:
Springhill Paper
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0353A
Award:
1997 Advertising Merit Award
Agency:
Mullen Advertising / Wenham, MA
Client:
Fortune Magazine
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0354A
Award:
1997 Advertising Merit Award
Agency:
Mullen Advertising / Wenham, MA
Client:
Osram Sylvania
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0355A
Award:
1997 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Motel 6
Title:
Category:
Trade Advertising / Trade Color Full Page or Spread: Single
Annual ID:
97_0356A
