The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Millers Outpost Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Millers Outpost Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Millers Outpost Category: Outdoor / Outdoor: Single
Agency: Cole & Weber / Portland Client: 24/7 Snowboards Category: Outdoor / Outdoor: Single
Agency: DDB Needham / Auckland Client: McDonald's System of New Zealand Category: Outdoor / Outdoor: Single
Agency: DDB Needham / North Sydney Client: Paul Mitchell Systems Category: Outdoor / Outdoor: Single
Agency: DeVito/Verdi / New York Client: TimeOut Magazine Category: Outdoor / Outdoor: Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Outdoor / Outdoor: Single
Agency: 1576 Advertising / Edinburgh Client: Cheynes Hairdressing Category: Outdoor / Outdoor: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Outdoor / Outdoor: Single
Agency: Kloss Zechner / Klosterneuburg, Austria Client: Baren Batterie Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard Category: Outdoor / Outdoor: Single
Agency: Leo Burnett / London Client: Mercedes-Benz Category: Outdoor / Outdoor: Single
Agency: Lois/EJL / Los Angeles Client: Four Seasons Biltmore / Santa Barbara Category: Outdoor / Outdoor: Single
Agency: Ogilvy & Mather / New York Client: Eastman Kodak Company Category: Outdoor / Outdoor: Single
Agency: Simons Palmer-Clemmow Johnson / London Client: Nike UK Category: Outdoor / Outdoor: Single
Agency: Simons Palmer-Clemmow Johnson / London Client: Nike UK Category: Outdoor / Outdoor: Single
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg Client: Mercedes-Benz of South Africa Category: Outdoor / Outdoor: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Single
Agency: BBDO West / Los Angeles Client: Glendale Federal Bank Category: Consumer Radio / Consumer Radio: Single
Agency: Citron Haligman Bedecarre / San Francisco Client: PowerBar Category: Consumer Radio / Consumer Radio: Single
Agency: Clemenger Harvie / Melbourne Client: Royal Automobile Club of Victoria Category: Consumer Radio / Consumer Radio: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: San Francisco Examiner Newspaper Category: Consumer Radio / Consumer Radio: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Radio / Consumer Radio: Single
Agency: Price/McNabb / Charlotte, NC Client: Weyerhaeuser Category: Consumer Radio / Consumer Radio: Single
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Campaign
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Campaign
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Advisory Board Category: Consumer Television / Consumer Television :30 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: WONGDOODY / Seattle Client: FOX Sports Category: Consumer Television / Consumer Television :30 Campaign
Agency: Arnold Advertising / Boston Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Batey Ads / Singapore Client: Asian Pals of the Planet Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Cole Henderson Drake / Atlanta Client: Lawyers Against the Death Penalty Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Colle & McVoy / Minneapolis Client: Minneapolis Institute of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: GSD&M Advertising / Austin Client: Gilbert & Sullivan, Society of Austin Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Kirshenbaum Bond & Partners / New York Client: United States Postal Service / Project Santa Clause Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: MAU! Advertising / Chicago Client: NORML Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Mullen Advertising / Wenham, MA Client: Episcopal Church Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Pagano Schenck & Kay / Boston Client: Battleship Cove Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Ground Zero / Santa Monico Client: Atari Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss & Co. Europe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Working Assets Long Distance Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Johnson Worldwide Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

97_0293A

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

97_0294A

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Millers Outpost

Outdoor / Outdoor: Single

97_0295A

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Millers Outpost

Outdoor / Outdoor: Single

97_0296A

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Millers Outpost

Outdoor / Outdoor: Single

97_0297A

1997 Advertising Merit Award

Cole & Weber / Portland

24/7 Snowboards

Outdoor / Outdoor: Single

97_0298A

1997 Advertising Merit Award

DDB Needham / Auckland

McDonald's System of New Zealand

Outdoor / Outdoor: Single

97_0299A

1997 Advertising Merit Award

DDB Needham / North Sydney

Paul Mitchell Systems

Outdoor / Outdoor: Single

97_0300A

1997 Advertising Merit Award

DeVito/Verdi / New York

TimeOut Magazine

Outdoor / Outdoor: Single

97_0301A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Outdoor / Outdoor: Single

97_0302A

1997 Advertising Merit Award

1576 Advertising / Edinburgh

Cheynes Hairdressing

Outdoor / Outdoor: Single

97_0303A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Outdoor / Outdoor: Single

97_0304A

1997 Advertising Merit Award

Kloss Zechner / Klosterneuburg, Austria

Baren Batterie

Outdoor / Outdoor: Single

97_0305A

1997 Advertising Merit Award

Leo Burnett Company / Chicago

Callard & Bowser-Suchard

Outdoor / Outdoor: Single

97_0306A

1997 Advertising Merit Award

Leo Burnett / London

Mercedes-Benz

Outdoor / Outdoor: Single

97_0307A

1997 Advertising Merit Award

Lois/EJL / Los Angeles

Four Seasons Biltmore / Santa Barbara

Outdoor / Outdoor: Single

97_0308A

1997 Advertising Merit Award

Ogilvy & Mather / New York

Eastman Kodak Company

Outdoor / Outdoor: Single

97_0309A

1997 Advertising Merit Award

Simons Palmer-Clemmow Johnson / London

Nike UK

Outdoor / Outdoor: Single

97_0310A

1997 Advertising Merit Award

Simons Palmer-Clemmow Johnson / London

Nike UK

Outdoor / Outdoor: Single

97_0311A

1997 Advertising Merit Award

Sonnenberg Murphy Leo Burnett / Johannesburg

Mercedes-Benz of South Africa

Outdoor / Outdoor: Single

97_0312A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Single

97_0313A

1997 Advertising Merit Award

BBDO West / Los Angeles

Glendale Federal Bank

Consumer Radio / Consumer Radio: Single

97_0530R

1997 Advertising Merit Award

Citron Haligman Bedecarre / San Francisco

PowerBar

Consumer Radio / Consumer Radio: Single

97_0531R

1997 Advertising Merit Award

Clemenger Harvie / Melbourne

Royal Automobile Club of Victoria

Consumer Radio / Consumer Radio: Single

97_0532R

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

San Francisco Examiner Newspaper

Consumer Radio / Consumer Radio: Single

97_0533R

1997 Advertising Merit Award

Leo Burnett / London

McDonald's

Consumer Radio / Consumer Radio: Single

97_0534R

1997 Advertising Merit Award

Price/McNabb / Charlotte, NC

Weyerhaeuser

Consumer Radio / Consumer Radio: Single

97_0535R

1997 Advertising Merit Award

The Richards Group / Dallas

Motel 6

Consumer Radio / Consumer Radio: Single

97_0536R

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Campaign

97_0599T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Campaign

97_0600T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Campaign

97_0601T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Television / Consumer Television :30 Campaign

97_0602T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Advisory Board

Consumer Television / Consumer Television :30 Campaign

97_0603T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett Packard

Consumer Television / Consumer Television :30 Campaign

97_0604T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

97_0605T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

97_0606T

1997 Advertising Merit Award

WONGDOODY / Seattle

FOX Sports

Consumer Television / Consumer Television :30 Campaign

97_0607T

1997 Advertising Merit Award

Arnold Advertising / Boston

United Way

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0481A

1997 Advertising Merit Award

Batey Ads / Singapore

Asian Pals of the Planet

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0482A

1997 Advertising Merit Award

Cole Henderson Drake / Atlanta

Lawyers Against the Death Penalty

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0483A

1997 Advertising Merit Award

Colle & McVoy / Minneapolis

Minneapolis Institute of Art

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0484A

1997 Advertising Merit Award

GSD&M Advertising / Austin

Gilbert & Sullivan, Society of Austin

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0485A

1997 Advertising Merit Award

Kirshenbaum Bond & Partners / New York

United States Postal Service / Project Santa Clause

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0486A

1997 Advertising Merit Award

MAU! Advertising / Chicago

NORML

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0487A

1997 Advertising Merit Award

Mullen Advertising / Wenham, MA

Episcopal Church

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0488A

1997 Advertising Merit Award

Pagano Schenck & Kay / Boston

Battleship Cove

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

97_0489A

1997 Advertising Merit Award

Ground Zero / Santa Monico

Atari

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0251A

1997 Advertising Merit Award

Bartle Bogle Hegarty / London

Levi Strauss & Co. Europe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0252A

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Working Assets Long Distance

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0253A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Johnson Worldwide

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0254A

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