The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1997 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0105A
Award:
1997 Advertising Merit Award
Agency:
Banks Hoggins O'Shea / London
Client:
Daihatsu UK
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0106A
Award:
1997 Advertising Merit Award
Agency:
Bates / Singapore
Client:
Heineken
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0107A
Award:
1997 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
L.A. Cellular
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0108A
Award:
1997 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Federal Express
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0109A
Award:
1997 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Federal Express
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0110A
Award:
1997 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Federal Express
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0111A
Award:
1997 Advertising Merit Award
Agency:
Bozell / Costa Mesa, CA
Client:
Taco Bell Corporation
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0112A
Award:
1997 Advertising Merit Award
Agency:
Cole & Weber / Portland
Client:
The Oregonian
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0113A
Award:
1997 Advertising Merit Award
Agency:
Cole & McVoy / Minneapolis
Client:
Pfizer Animal Health
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0114A
Award:
1997 Advertising Merit Award
Agency:
Doyle, Inc. / Weston, CT
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0115A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
BMW
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0116A
Award:
1997 Advertising Merit Award
Agency:
Grace & Rothschild / New York
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0117A
Award:
1997 Advertising Merit Award
Agency:
Grace & Rothschild / New York
Client:
Land Rover North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0118A
Award:
1997 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
Mirage Resorts/Golden Nugget
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0119A
Award:
1997 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Lotus Development Corporation
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0120A
Award:
1997 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Lotus Development Corporation
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0121A
Award:
1997 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Lotus Development Corporation
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0122A
Award:
1997 Advertising Merit Award
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0123A
Award:
1997 Advertising Merit Award
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0124A
Award:
1997 Advertising Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
P. Lal Store
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0125A
Award:
1997 Advertising Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
P. Lal Store
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0126A
Award:
1997 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mercedes-Benz of North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0127A
Award:
1997 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mercedes-Benz of North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0128A
Award:
1997 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Wrangler Company
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0129A
Award:
1997 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
British Airways
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0130A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
The Economist
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0131A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
First Choice Holidays/Freespirit
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0132A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
First Choice Holidays/Freespirit
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0133A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
The British Council
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0134A
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather Rightford Searle-Tripp & Makin / Johannesburg
Client:
IBM
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0135A
Award:
1997 Advertising Merit Award
Agency:
Pagano Schenck & Kay / Boston
Client:
Children's Hospital
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0136A
Award:
1997 Advertising Merit Award
Agency:
Robson Brown Advertising / Newcastle Upon Tyne, England
Client:
Gilmoor Veterinary Services
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0137A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Army/COI
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0138A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Army/COI
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0139A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Army/COI
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0140A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Army/COI
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0141A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / San Francisco
Client:
CNET: The Computer Network
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0142A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
British Aerospace
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0143A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0144A
Award:
1997 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Infiniti
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0145A
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
97_0146A
Award:
1997 Advertising Merit Award
Agency:
Leonard/Monahan / Providence
Client:
British Bulldog
Title:
Category:
Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
97_0289A
Award:
1997 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / New York
Client:
Hot Bot/Wired
Title:
Category:
Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
97_0290A
Award:
1997 Advertising Merit Award
Agency:
Montague & Inc. / South Norwalk, CT
Client:
Splendid Seed Tobacco Company
Title:
Category:
Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
97_0291A
Award:
1997 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitar
Title:
Category:
Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
97_0292A
Award:
1997 Advertising Merit Award
Agency:
Ammirati Puris Lintas / New York
Client:
United Parcel Service
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
97_0450A
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / Boston
Client:
Volkswagen
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
97_0451A
Award:
1997 Advertising Merit Award
Agency:
The Arnold Agency / Richmond
Client:
Lamborghini
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
97_0452A
Award:
1997 Advertising Merit Award
Agency:
The Arnold Agency / Richmond
Client:
Lamborghini
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
97_0453A
