The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Arian Lowe & Travis / Chicago Client: Risser Digital Studio Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Arnold Advertising / Boston Client: Perfect Curve Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Fei Fah Drugstore Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Unza Co. Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Cole & Weber / Portland Client: The Oregonian Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: CORE / St. Louis Client: Winchester Ammunition Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: CORE / St. Louis and JACKHAMMER / Dallas Client: Calido Chili Traders Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: DDB Needham / North Sydney Client: Adelar Animal Centre Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Goodby Silverstein & Partners / San Francisco Client: San Francisco Examiner Newspaper Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: GSD&M Advertising / Austin Client: Lennox Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: JACKHAMMER/The Richards Group / Dallas Client: AM General Corporation Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Kirshenbaum Bond & Partners / New York Client: Blimpie Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Periscope Advertising Communications / Minneapolis Client: Ideal Diner Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: The Richards Group / Dallas Client: Simon Sleazy Pub Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Singapore Client: The Royal Peacock Hotel Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Sandstrom Design / Portland Client: Burgerville Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Tausche Martin Lonsdorf / Atlanta Client: DVM Toothpaste Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: TAXI / Toronto Client: Manager Jeans Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Wyse Advertising / Cleveland Client: Ric Alberico Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Leonard/Monahan / Providence Client: British Bulldog Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: Mad Dogs & Englishmen / New York Client: Hot Bot/Wired Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: Montague & Inc. / South Norwalk, CT Client: Splendid Seed Tobacco Company Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign
Agency: Armando Testa / Torino, Italy Client: Lavazza S.P.A. Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: BlackBird Creative / Charlotte, NC Client: The Groundcrew/John Causby Productions Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: BlackBird Creative / Charlotte, NC Client: Pinehurst Resort & Country Club Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Black Rocket / San Francisco Client: Eddie Bauer Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: The Designory / Long Beach California Client: Mercedes-Benz of North America Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: dGWB / Irvine, CA Client: Qualcomm Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Pacific Bell Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Goodby Silverstein & Partners / San Francisco Client: Starbucks Coffee Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Grupo Barro-Testa / Madrid Client: Polygram Films Espana Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Labbé Design Company / Corona del Mar, CA Client: Custom Alloy Light Metals Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Leonard/Monahan / Providence Client: The Advertising Club of Greater Boston Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: The Richards Group / Dallas Client: Fox River Paper Company Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Saatchi & Saatchi Business Communications / Rochester, NY Client: Eastman Kodak Company Category: Collateral Advertising / Collateral: Brochures Other Than By Mail
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Radio / Consumer Radio: Campaign
Agency: Deutsch / New York Client: Buzz Magazine Category: Consumer Radio / Consumer Radio: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Advisory Board Category: Consumer Radio / Consumer Radio: Campaign
Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Campaign
Agency: 1576 Advertising / Edinburgh Client: Cheynes Hairdressing Category: Outdoor / Outdoor: Campaign
Agency: Ingalls Advertising / Boston Client: The Boston Globe Category: Outdoor / Outdoor: Campaign
Agency: J. Walter Thompson / New York Client: The New Republic Magazine Category: Outdoor / Outdoor: Campaign
Agency: Ogilvy & Mather / New York Client: Eastman Kodak Company Category: Outdoor / Outdoor: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Outdoor / Outdoor: Campaign

1997 Advertising Merit Award

Arian Lowe & Travis / Chicago

Risser Digital Studio

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0414A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0415A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0416A

1997 Advertising Merit Award

Arnold Advertising / Boston

Perfect Curve

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0417A

1997 Advertising Merit Award

Batey Ads / Singapore

Fei Fah Drugstore

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0418A

1997 Advertising Merit Award

Batey Ads / Singapore

Unza Co.

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0419A

1997 Advertising Merit Award

Cole & Weber / Portland

The Oregonian

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0420A

1997 Advertising Merit Award

CORE / St. Louis

Winchester Ammunition

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0421A

1997 Advertising Merit Award

CORE / St. Louis and JACKHAMMER / Dallas

Calido Chili Traders

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0422A

1997 Advertising Merit Award

DDB Needham / North Sydney

Adelar Animal Centre

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0423A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

San Francisco Examiner Newspaper

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0424A

1997 Advertising Merit Award

GSD&M Advertising / Austin

Lennox

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0425A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

AM General Corporation

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0426A

1997 Advertising Merit Award

Kirshenbaum Bond & Partners / New York

Blimpie

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0427A

1997 Advertising Merit Award

Periscope Advertising Communications / Minneapolis

Ideal Diner

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0428A

1997 Advertising Merit Award

The Richards Group / Dallas

Simon Sleazy Pub

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0429A

1997 Advertising Merit Award

Saatchi & Saatchi / Singapore

The Royal Peacock Hotel

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0430A

1997 Advertising Merit Award

Saatchi & Saatchi / Sydney

Toyota Motor Corporation

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0431A

1997 Advertising Merit Award

Sandstrom Design / Portland

Burgerville

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0432A

1997 Advertising Merit Award

Tausche Martin Lonsdorf / Atlanta

DVM Toothpaste

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0433A

1997 Advertising Merit Award

TAXI / Toronto

Manager Jeans

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0434A

1997 Advertising Merit Award

Wyse Advertising / Cleveland

Ric Alberico

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

97_0435A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Campaign

97_0565T

1997 Advertising Merit Award

Leonard/Monahan / Providence

British Bulldog

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0289A

1997 Advertising Merit Award

Mad Dogs & Englishmen / New York

Hot Bot/Wired

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0290A

1997 Advertising Merit Award

Montague & Inc. / South Norwalk, CT

Splendid Seed Tobacco Company

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0291A

1997 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Campaign

97_0292A

1997 Advertising Merit Award

Armando Testa / Torino, Italy

Lavazza S.P.A.

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0380A

1997 Advertising Merit Award

BlackBird Creative / Charlotte, NC

The Groundcrew/John Causby Productions

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0381A

1997 Advertising Merit Award

BlackBird Creative / Charlotte, NC

Pinehurst Resort & Country Club

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0382A

1997 Advertising Merit Award

Black Rocket / San Francisco

Eddie Bauer

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0383A

1997 Advertising Merit Award

The Designory / Long Beach California

Mercedes-Benz of North America

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0384A

1997 Advertising Merit Award

dGWB / Irvine, CA

Qualcomm

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0385A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0386A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Pacific Bell

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0387A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Starbucks Coffee

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0388A

1997 Advertising Merit Award

Grupo Barro-Testa / Madrid

Polygram Films Espana

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0389A

1997 Advertising Merit Award

Labbé Design Company / Corona del Mar, CA

Custom Alloy Light Metals

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0390A

1997 Advertising Merit Award

Leonard/Monahan / Providence

The Advertising Club of Greater Boston

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0391A

1997 Advertising Merit Award

The Richards Group / Dallas

Fox River Paper Company

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0392A

1997 Advertising Merit Award

Saatchi & Saatchi Business Communications / Rochester, NY

Eastman Kodak Company

Collateral Advertising / Collateral: Brochures Other Than By Mail

97_0393A

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Radio / Consumer Radio: Campaign

97_0537R

1997 Advertising Merit Award

Deutsch / New York

Buzz Magazine

Consumer Radio / Consumer Radio: Campaign

97_0538R

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Advisory Board

Consumer Radio / Consumer Radio: Campaign

97_0539R

1997 Advertising Merit Award

The Richards Group / Dallas

Motel 6

Consumer Radio / Consumer Radio: Campaign

97_0540R

1997 Advertising Merit Award

1576 Advertising / Edinburgh

Cheynes Hairdressing

Outdoor / Outdoor: Campaign

97_0314A

1997 Advertising Merit Award

Ingalls Advertising / Boston

The Boston Globe

Outdoor / Outdoor: Campaign

97_0315A

1997 Advertising Merit Award

J. Walter Thompson / New York

The New Republic Magazine

Outdoor / Outdoor: Campaign

97_0316A

1997 Advertising Merit Award

Ogilvy & Mather / New York

Eastman Kodak Company

Outdoor / Outdoor: Campaign

97_0317A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Outdoor / Outdoor: Campaign

97_0318A

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