The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Levi's
Agency: Cutwater / San Francisco
Client: Levi's Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
1997 Advertising Merit Award
Agency:
BBDO / New York
Client:
M&M Mars/Snickers
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0608T
Award:
1997 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0609T
Award:
1997 Advertising Merit Award
Agency:
Grey Advertising / London
Client:
Remington
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0610T
Award:
1997 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0611T
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Timex Canada
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0612T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0613T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN/National Hockey League
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0614T
Award:
1997 Advertising Merit Award
Agency:
Cutwater / San Francisco
Client:
Levi's
Title:
Levi's
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
09402T
Award:
1997 Advertising Merit Award
Agency:
GGT Advertising / London
Client:
Scottish Courage/John Smith's
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
97_0615T
Award:
1997 Advertising Merit Award
Agency:
MOJO Partners / Auckland
Client:
Bluebird Foods/CC's Chips
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
97_0616T
Award:
1997 Advertising Merit Award
Agency:
Arian Lowe & Travis / Chicago
Client:
Risser Digital Studio
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0414A
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / Boston
Client:
Perfect Curve
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0415A
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / Boston
Client:
Perfect Curve
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0416A
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / Boston
Client:
Perfect Curve
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0417A
Award:
1997 Advertising Merit Award
Agency:
Batey Ads / Singapore
Client:
Fei Fah Drugstore
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0418A
Award:
1997 Advertising Merit Award
Agency:
Batey Ads / Singapore
Client:
Unza Co.
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0419A
Award:
1997 Advertising Merit Award
Agency:
Cole & Weber / Portland
Client:
The Oregonian
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0420A
Award:
1997 Advertising Merit Award
Agency:
CORE / St. Louis
Client:
Winchester Ammunition
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0421A
Award:
1997 Advertising Merit Award
Agency:
CORE / St. Louis and JACKHAMMER / Dallas
Client:
Calido Chili Traders
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0422A
Award:
1997 Advertising Merit Award
Agency:
DDB Needham / North Sydney
Client:
Adelar Animal Centre
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0423A
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
San Francisco Examiner Newspaper
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0424A
Award:
1997 Advertising Merit Award
Agency:
GSD&M Advertising / Austin
Client:
Lennox
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0425A
Award:
1997 Advertising Merit Award
Agency:
JACKHAMMER/The Richards Group / Dallas
Client:
AM General Corporation
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0426A
Award:
1997 Advertising Merit Award
Agency:
Kirshenbaum Bond & Partners / New York
Client:
Blimpie
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0427A
Award:
1997 Advertising Merit Award
Agency:
Periscope Advertising Communications / Minneapolis
Client:
Ideal Diner
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0428A
Award:
1997 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Simon Sleazy Pub
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0429A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
The Royal Peacock Hotel
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0430A
Award:
1997 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0431A
Award:
1997 Advertising Merit Award
Agency:
Sandstrom Design / Portland
Client:
Burgerville
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0432A
Award:
1997 Advertising Merit Award
Agency:
Tausche Martin Lonsdorf / Atlanta
Client:
DVM Toothpaste
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0433A
Award:
1997 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Manager Jeans
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0434A
Award:
1997 Advertising Merit Award
Agency:
Wyse Advertising / Cleveland
Client:
Ric Alberico
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0435A
Award:
1997 Advertising Merit Award
Agency:
Agulla & Baccetti / Buenos Aires
Client:
Mujeres & Co.
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0366A
Award:
1997 Advertising Merit Award
Agency:
Arnold Advertising / Boston
Client:
Perfect Curve
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0367A
Award:
1997 Advertising Merit Award
Agency:
BBDO West / Los Angeles
Client:
Apple Computer
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0368A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / New York
Client:
Condé Nast
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0369A
Award:
1997 Advertising Merit Award
Agency:
Fitzgerald & Company / Atlanta
Client:
Neenah Papers
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0370A
Award:
1997 Advertising Merit Award
Agency:
Gardner Geary Coll & Young / San Francisco
Client:
Torani
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0371A
Award:
1997 Advertising Merit Award
Agency:
Goldsmith/Jeffrey / New York
Client:
ESPN 2
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0372A
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Unum Insurance
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0373A
Award:
1997 Advertising Merit Award
Agency:
J. Walter Thompson / New York
Client:
Eastman Kodak Company
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0374A
Award:
1997 Advertising Merit Award
Agency:
MacLaren McCann / Toronto
Client:
Delta Canada/Delta Faucets
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0375A
Award:
1997 Advertising Merit Award
Agency:
Martin/Williams / Minneapolis
Client:
Flyshacker
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0376A
Award:
1997 Advertising Merit Award
Agency:
Mullen Advertising / Wenham, MA
Client:
Fortune Magazine
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0377A
Award:
1997 Advertising Merit Award
Agency:
Odiorne Wilde Narraway Groome / San Francisco
Client:
PIXXON
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0378A
Award:
1997 Advertising Merit Award
Agency:
Valentine Radford / Kansas City
Client:
Bayer Corporation
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0379A
Award:
1997 Advertising Merit Award
Agency:
Turkel Schwartz & Partners / Coconut Grove, FL
Client:
Discovery Channel Latin America
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
97_0394A
Award:
1997 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Electrolux
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0623T
Award:
1997 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Perfetti
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0624T
Award:
1997 Advertising Merit Award
Agency:
DM9 Publicidade / São Paulo
Client:
Moto Honda da Amazonia
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0625T
