The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Ammirati Puris Lintas / New York Client: Stanley Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Arnold Advertising / McLean, VA Client: National Geographic Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Austin Kelley Advertising / Atlanta Client: U.S. Space & Rocket Center Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: Apple Computer Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: BBDO West / Los Angeles Client: Apple Computer Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Brown-Forman Bolla Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Clemenger Harvie / Melbourne Client: Triple M Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Cole Henderson Drake / Atlanta Client: Disney Business Productions Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Earle Palmer Brown / Richmond Client: Albemarle Corporation Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: Condé Nast Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Berlin/New York Client: Condé Nast Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: 1576 Advertising / Edinburgh Client: 1576 Advertising Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Goldsmith/Jeffrey / New York Client: ESPNews Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Norwegian Cruise Line Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: Advertising Photographers of America Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Hill Holliday/Altschiller / New York Client: YM Magazine Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Domtar Paper Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Sargento Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Leonard/Monahan / Providence Client: Polaroid Corporation Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: The Martin Agency / Richmond Client: FMC Corporation Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Martin/Williams / Minneapolis Client: Flyshacker Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Martin/Williams / Minneapolis Client: Flyshacker Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: Bunn Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Messner Vetere Berger McNamee Schmetterer/EURO RSCG / New York Client: Springhill Paper Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Mullen Advertising / Wenham, MA Client: Fortune Magazine Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Mullen Advertising / Wenham, MA Client: Osram Sylvania Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: The Richards Group / Dallas Client: Motel 6 Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Saatchi & Saatchi / Wellington, New Zealand Client: Trust Bank New Zealand Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Sawyer Riley Compton / Atlanta Client: Eaton Automotive Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Tausche Martin Lonsdorf / Atlanta Client: CNN NewSource Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Tausche Martin Lonsdorf / Atlanta Client: Cryolife Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Tausche Martin Lonsdorf / Atlanta Client: Portfolio Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Tausche Martin Lonsdorf / Atlanta Client: Portfolio Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Cole & Weber / Portland Client: Chums Category: Trade Advertising / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Asche & Spencer Music Category: Trade Advertising / Trade Color Full Page or Spread: Single
A Woman Needs a Man Like a Fish needs a bicycle Agency: Ogilvy/New York Client: Guinness Category: Consumer Television / Consumer Television :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Bayer/Alka Seltzer Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: M&M Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: Butler Shine & Stern / Sausalito Client: Round Table Pizza Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: DDB Needham / Dallas Client: McIlhenny Co. Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Single

1997 Advertising Merit Award

Ammirati Puris Lintas / New York

Stanley

Trade Advertising / Trade Color Full Page or Spread: Single

97_0326A

1997 Advertising Merit Award

Arnold Advertising / McLean, VA

National Geographic

Trade Advertising / Trade Color Full Page or Spread: Single

97_0327A

1997 Advertising Merit Award

Austin Kelley Advertising / Atlanta

U.S. Space & Rocket Center

Trade Advertising / Trade Color Full Page or Spread: Single

97_0328A

1997 Advertising Merit Award

BBDO West / Los Angeles

Apple Computer

Trade Advertising / Trade Color Full Page or Spread: Single

97_0329A

1997 Advertising Merit Award

BBDO West / Los Angeles

Apple Computer

Trade Advertising / Trade Color Full Page or Spread: Single

97_0330A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Brown-Forman Bolla

Trade Advertising / Trade Color Full Page or Spread: Single

97_0331A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark

Trade Advertising / Trade Color Full Page or Spread: Single

97_0332A

1997 Advertising Merit Award

Clemenger Harvie / Melbourne

Triple M

Trade Advertising / Trade Color Full Page or Spread: Single

97_0333A

1997 Advertising Merit Award

Cole Henderson Drake / Atlanta

Disney Business Productions

Trade Advertising / Trade Color Full Page or Spread: Single

97_0334A

1997 Advertising Merit Award

Earle Palmer Brown / Richmond

Albemarle Corporation

Trade Advertising / Trade Color Full Page or Spread: Single

97_0335A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Trade Advertising / Trade Color Full Page or Spread: Single

97_0336A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Condé Nast

Trade Advertising / Trade Color Full Page or Spread: Single

97_0337A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Condé Nast

Trade Advertising / Trade Color Full Page or Spread: Single

97_0338A

1997 Advertising Merit Award

1576 Advertising / Edinburgh

1576 Advertising

Trade Advertising / Trade Color Full Page or Spread: Single

97_0339A

1997 Advertising Merit Award

Goldsmith/Jeffrey / New York

ESPNews

Trade Advertising / Trade Color Full Page or Spread: Single

97_0340A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Trade Advertising / Trade Color Full Page or Spread: Single

97_0341A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Norwegian Cruise Line

Trade Advertising / Trade Color Full Page or Spread: Single

97_0342A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

Advertising Photographers of America

Trade Advertising / Trade Color Full Page or Spread: Single

97_0343A

1997 Advertising Merit Award

Hill Holliday/Altschiller / New York

YM Magazine

Trade Advertising / Trade Color Full Page or Spread: Single

97_0344A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Domtar Paper

Trade Advertising / Trade Color Full Page or Spread: Single

97_0345A

1997 Advertising Merit Award

Hunt Adkins / Minneapolis

Sargento

Trade Advertising / Trade Color Full Page or Spread: Single

97_0346A

1997 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Trade Advertising / Trade Color Full Page or Spread: Single

97_0347A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Polaroid Corporation

Trade Advertising / Trade Color Full Page or Spread: Single

97_0348A

1997 Advertising Merit Award

The Martin Agency / Richmond

FMC Corporation

Trade Advertising / Trade Color Full Page or Spread: Single

97_0349A

1997 Advertising Merit Award

Martin/Williams / Minneapolis

Flyshacker

Trade Advertising / Trade Color Full Page or Spread: Single

97_0350A

1997 Advertising Merit Award

Martin/Williams / Minneapolis

Flyshacker

Trade Advertising / Trade Color Full Page or Spread: Single

97_0351A

1997 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

Bunn

Trade Advertising / Trade Color Full Page or Spread: Single

97_0352A

1997 Advertising Merit Award

Messner Vetere Berger McNamee Schmetterer/EURO RSCG / New York

Springhill Paper

Trade Advertising / Trade Color Full Page or Spread: Single

97_0353A

1997 Advertising Merit Award

Mullen Advertising / Wenham, MA

Fortune Magazine

Trade Advertising / Trade Color Full Page or Spread: Single

97_0354A

1997 Advertising Merit Award

Mullen Advertising / Wenham, MA

Osram Sylvania

Trade Advertising / Trade Color Full Page or Spread: Single

97_0355A

1997 Advertising Merit Award

The Richards Group / Dallas

Motel 6

Trade Advertising / Trade Color Full Page or Spread: Single

97_0356A

1997 Advertising Merit Award

Saatchi & Saatchi / Wellington, New Zealand

Trust Bank New Zealand

Trade Advertising / Trade Color Full Page or Spread: Single

97_0357A

1997 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Eaton Automotive

Trade Advertising / Trade Color Full Page or Spread: Single

97_0358A

1997 Advertising Merit Award

Tausche Martin Lonsdorf / Atlanta

CNN NewSource

Trade Advertising / Trade Color Full Page or Spread: Single

97_0359A

1997 Advertising Merit Award

Tausche Martin Lonsdorf / Atlanta

Cryolife

Trade Advertising / Trade Color Full Page or Spread: Single

97_0360A

1997 Advertising Merit Award

Tausche Martin Lonsdorf / Atlanta

Portfolio

Trade Advertising / Trade Color Full Page or Spread: Single

97_0361A

1997 Advertising Merit Award

Tausche Martin Lonsdorf / Atlanta

Portfolio

Trade Advertising / Trade Color Full Page or Spread: Single

97_0362A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Trade Advertising / Trade Color Full Page or Spread: Single

97_0363A

1997 Advertising Merit Award

Cole & Weber / Portland

Chums

Trade Advertising / Trade Color Full Page or Spread: Single

97_0364A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Asche & Spencer Music

Trade Advertising / Trade Color Full Page or Spread: Single

97_0365A

1997 Advertising Merit Award

Ogilvy/New York

Guinness

A Woman Needs a Man Like a Fish needs a bicycle

Consumer Television / Consumer Television :30 Single

97556T

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Bayer/Alka Seltzer

Consumer Television / Consumer Television :30 Single

97_0566T

1997 Advertising Merit Award

BBDO / New York

M&M Mars/Snickers

Consumer Television / Consumer Television :30 Single

97_0567T

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Round Table Pizza

Consumer Television / Consumer Television :30 Single

97_0568T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0569T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0570T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0571T

1997 Advertising Merit Award

DDB Needham / Dallas

McIlhenny Co.

Consumer Television / Consumer Television :30 Single

97_0572T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Single

97_0573T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Single

97_0574T

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