The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A Woman Needs a Man Like a Fish needs a bicycle Agency: Ogilvy/New York Client: Guinness Category: Consumer Television / Consumer Television :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Bayer/Alka Seltzer Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: M&M Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: Butler Shine & Stern / Sausalito Client: Round Table Pizza Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: DDB Needham / Dallas Client: McIlhenny Co. Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Single
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Bell Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Polaroid Corporation Category: Consumer Television / Consumer Television :30 Single
Agency: Leo Burnett / Toronto Client: Visa Canada Category: Consumer Television / Consumer Television :30 Single
Agency: McCann-Erickson / Seattle Client: Seattle Mariners Category: Consumer Television / Consumer Television :30 Single
Agency: Messner Vetere Berger McNamee Schmetterer/Euro RSCG / New York Client: Volvo Category: Consumer Television / Consumer Television :30 Single
Agency: Palmer Jarvis Communications / Vancouver Client: Playland Category: Consumer Television / Consumer Television :30 Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television :30 Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Energizer Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN/National Hockey League Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Australia Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / Vancouver Client: Vancouver Sun/Vancouver Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Agency: Butler Lutos Sutton Wilkinson / London Client: Tusk Force Category: Public Service/Political / Public Service/Political Television: Single
Agency: Hill Holliday/Altschiller / New York Client: Family Violence Prevention Fund Category: Public Service/Political / Public Service/Political Television: Single
Agency: Houston Herstek Favat / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Television: Single
Agency: J. Walter Thompson / New York Client: Partnership for a Drug-Free America Category: Public Service/Political / Public Service/Political Television: Single
Agency: Price/McNabb / Charlotte, NC Client: U.S. Student Association Category: Public Service/Political / Public Service/Political Television: Single
Agency: 1576 Advertising / Edinburgh Client: Cheynes Hairdressing Category: Outdoor / Outdoor: Campaign
Agency: Ingalls Advertising / Boston Client: The Boston Globe Category: Outdoor / Outdoor: Campaign
Agency: J. Walter Thompson / New York Client: The New Republic Magazine Category: Outdoor / Outdoor: Campaign
Agency: Ogilvy & Mather / New York Client: Eastman Kodak Company Category: Outdoor / Outdoor: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Outdoor / Outdoor: Campaign
Levi's Agency: Cutwater / San Francisco Client: Levi's Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: GGT Advertising / London Client: Scottish Courage/John Smith's Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: MOJO Partners / Auckland Client: Bluebird Foods/CC's Chips Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: BBDO / New York Client: M&M Mars/Snickers Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :20 and Under: Single

1997 Advertising Merit Award

Ogilvy/New York

Guinness

A Woman Needs a Man Like a Fish needs a bicycle

Consumer Television / Consumer Television :30 Single

97556T

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Bayer/Alka Seltzer

Consumer Television / Consumer Television :30 Single

97_0566T

1997 Advertising Merit Award

BBDO / New York

M&M Mars/Snickers

Consumer Television / Consumer Television :30 Single

97_0567T

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Round Table Pizza

Consumer Television / Consumer Television :30 Single

97_0568T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0569T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0570T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0571T

1997 Advertising Merit Award

DDB Needham / Dallas

McIlhenny Co.

Consumer Television / Consumer Television :30 Single

97_0572T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Single

97_0573T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Single

97_0574T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Single

97_0575T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Single

97_0576T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Single

97_0577T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Single

97_0578T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :30 Single

97_0579T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Television / Consumer Television :30 Single

97_0580T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Bell Sports

Consumer Television / Consumer Television :30 Single

97_0581T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett Packard

Consumer Television / Consumer Television :30 Single

97_0582T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Polaroid Corporation

Consumer Television / Consumer Television :30 Single

97_0583T

1997 Advertising Merit Award

Leo Burnett / Toronto

Visa Canada

Consumer Television / Consumer Television :30 Single

97_0584T

1997 Advertising Merit Award

McCann-Erickson / Seattle

Seattle Mariners

Consumer Television / Consumer Television :30 Single

97_0585T

1997 Advertising Merit Award

Messner Vetere Berger McNamee Schmetterer/Euro RSCG / New York

Volvo

Consumer Television / Consumer Television :30 Single

97_0586T

1997 Advertising Merit Award

Palmer Jarvis Communications / Vancouver

Playland

Consumer Television / Consumer Television :30 Single

97_0587T

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television :30 Single

97_0588T

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Energizer

Consumer Television / Consumer Television :30 Single

97_0589T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0590T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0591T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0592T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0593T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Single

97_0594T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN/National Hockey League

Consumer Television / Consumer Television :30 Single

97_0595T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Single

97_0596T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Single

97_0597T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike Australia

Consumer Television / Consumer Television :30 Single

97_0598T

1997 Advertising Merit Award

BBDO / Vancouver

Vancouver Sun/Vancouver Film Festival

Public Service/Political / Public Service/Political Television: Single

97_0522T

1997 Advertising Merit Award

Butler Lutos Sutton Wilkinson / London

Tusk Force

Public Service/Political / Public Service/Political Television: Single

97_0523T

1997 Advertising Merit Award

Hill Holliday/Altschiller / New York

Family Violence Prevention Fund

Public Service/Political / Public Service/Political Television: Single

97_0524T

1997 Advertising Merit Award

Houston Herstek Favat / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Television: Single

97_0525T

1997 Advertising Merit Award

J. Walter Thompson / New York

Partnership for a Drug-Free America

Public Service/Political / Public Service/Political Television: Single

97_0526T

1997 Advertising Merit Award

Price/McNabb / Charlotte, NC

U.S. Student Association

Public Service/Political / Public Service/Political Television: Single

97_0527T

1997 Advertising Merit Award

1576 Advertising / Edinburgh

Cheynes Hairdressing

Outdoor / Outdoor: Campaign

97_0314A

1997 Advertising Merit Award

Ingalls Advertising / Boston

The Boston Globe

Outdoor / Outdoor: Campaign

97_0315A

1997 Advertising Merit Award

J. Walter Thompson / New York

The New Republic Magazine

Outdoor / Outdoor: Campaign

97_0316A

1997 Advertising Merit Award

Ogilvy & Mather / New York

Eastman Kodak Company

Outdoor / Outdoor: Campaign

97_0317A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Outdoor / Outdoor: Campaign

97_0318A

1997 Advertising Merit Award

Cutwater / San Francisco

Levi's

Levi's

Consumer Television / Consumer Television Varying Lengths: Campaign

09402T

1997 Advertising Merit Award

GGT Advertising / London

Scottish Courage/John Smith's

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0615T

1997 Advertising Merit Award

MOJO Partners / Auckland

Bluebird Foods/CC's Chips

Consumer Television / Consumer Television Varying Lengths: Campaign

97_0616T

1997 Advertising Merit Award

BBDO / New York

M&M Mars/Snickers

Consumer Television / Consumer Television :20 and Under: Single

97_0608T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :20 and Under: Single

97_0609T

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