The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hello World
Agency: Wieden & Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Award:
1997 Advertising Gold Pencil
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
97_0087T
Award:
1997 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN/National Hockey League
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
97_0088T
Award:
1997 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
97_0089T
Award:
1997 Advertising Silver Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Dublin Productions
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0032A
Award:
1997 Advertising Silver Pencil
Agency:
Mezzina/Brown / New York
Client:
Newsweek
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0033A
Award:
1997 Advertising Bronze Pencil
Agency:
Arnold Advertising / Boston
Client:
Stoddard's
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0034A
Award:
1997 Advertising Bronze Pencil
Agency:
Cole Henderson Drake / Atlanta
Client:
Disney Business Productions
Title:
Category:
Trade Advertising / Trade B/W or Color Less Than a Page: Campaign
Annual ID:
97_0035A
Award:
1997 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Booker's
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Annual ID:
97_0010A
Award:
1997 Advertising Bronze Pencil
Agency:
Houston Herstek Favat / Boston
Client:
Converse - International
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Annual ID:
97_0011A
Award:
1997 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
Mothers Against Drunk Driving
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0051A
Award:
1997 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
English Heritage
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0052A
Award:
1997 Advertising Silver Pencil
Agency:
Noordervliet & Winninghoff/Leo Burnett / Amsterdam
Client:
Amnesty International
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0053A
Award:
1997 Advertising Bronze Pencil
Agency:
Adworks / Washington, DC
Client:
Library of Congress
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0054A
Award:
1997 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
English Heritage
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0055A
Award:
1997 Advertising Gold Pencil
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0048A
Award:
1997 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
Leagas Delaney
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0049A
Award:
1997 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
TBWA Chiat/Day
Title:
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
97_0050A
Award:
1997 Advertising Gold Pencil
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Playtex
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0044A
Award:
1997 Advertising Silver Pencil
Agency:
Allen & Gerritsen / Watertown, MA
Client:
Lahey Hitchcock Clinic
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0045A
Award:
1997 Advertising Silver Pencil
Agency:
Fahlgren / Tampa
Client:
McDonald's
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0046A
Award:
1997 Advertising Bronze Pencil
Agency:
The Unemployment Agency
Client:
RJ Clarke Tobacconist
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
97_0047A
Award:
1997 Advertising Silver Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Dublin Productions
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0028A
Award:
1997 Advertising Bronze Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Dublin Productions
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0029A
Award:
1997 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Nissan Motor Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0071T
Award:
1997 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Pepsi-Cola Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0072T
Award:
1997 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Hello World
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0073T
Award:
1997 Advertising Bronze Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co. / Wide Leg Jeans
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0074T
Award:
1997 Advertising Bronze Pencil
Agency:
Lowe Howard-Spink / London
Client:
Reebok UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0075T
Award:
1997 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Timex Canada
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
97_0009A
Award:
1997 Advertising Gold Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
97_0066T
Award:
1997 Advertising Silver Pencil
Agency:
Houston Herstek Favat / Boston
Client:
Massachusetts Department of Public Health
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
97_0067T
Award:
1997 Advertising Gold Pencil
Agency:
Dentsu Young & Rubicam / Tokyo
Client:
Volvo Cars Japan
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
97_0023A
Award:
1997 Advertising Silver Pencil
Agency:
Leo Burnett / London
Client:
Mercedes-Benz
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
97_0024A
Award:
1997 Advertising Bronze Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
97_0025A
Award:
1997 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Mexico City
Client:
Duracell
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0095T
Award:
1997 Advertising Silver Pencil
Agency:
Lowe Kuiper & Schouten / Amsterdam
Client:
Nestle Netherlands/Fruit Joy
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0096T
Award:
1997 Advertising Bronze Pencil
Agency:
Results Advertising / Bangkok
Client:
Black Cat Whisky
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0097N
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN/National Hockey League
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0084T
Award:
1997 Advertising Silver Pencil
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0085T
Award:
1997 Advertising Bronze Pencil
Agency:
The Campaign Palace / Sydney
Client:
The Smiths Snackfood Company
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0086T
Award:
1997 Advertising Gold Pencil
Agency:
Hal Riney & Partners / San Francisco
Client:
GM EV1/Saturn Corporation
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0036A
Award:
1997 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz AG / Stuttgart
Title:
Category:
Collateral Advertising / Collateral: Brochures Other Than By Mail
Annual ID:
97_0037A
Award:
1997 Advertising Gold Pencil
Agency:
Portfolio Center / Atlanta
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0101A
Award:
1997 Advertising Silver Pencil
Agency:
VCU Ad Center / Richmond
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0102A
Award:
1997 Advertising Bronze Pencil
Agency:
Creative Circus / Atlanta
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0103A
Award:
1997 Advertising Bronze Pencil
Agency:
Creative Circus / Atlanta
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0104A
Award:
1997 Advertising Gold Pencil
Agency:
Juan Cravero / Buenos Aires
Client:
Technological Institute of Contemporary Music
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
97_0093T
Award:
1997 Advertising Gold Pencil
Agency:
BBDO West / Los Angeles
Client:
The Solaris Group / Ortho
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0068R
Award:
1997 Advertising Silver Pencil
Agency:
BBDO West / Los Angeles
Client:
The Solaris Group / Ortho
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0069R
Award:
1997 Advertising Bronze Pencil
Agency:
Clarke Goward Advertising / Boston
Client:
Cider Jack Hard Cider
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0070R
