The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hello World
Agency: Wieden & Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Award:
1997 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon
Title:
Category:
Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Annual ID:
97_0021A
Award:
1997 Advertising Gold Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon
Title:
Category:
Consumer Magazine / Consumer Magazine B/W or Color Less Than a Page: Single
Annual ID:
97_0022A
Award:
1997 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Timex Canada
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
97_0008A
Award:
1997 Advertising Gold Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0081T
Award:
1997 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0082T
Award:
1997 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
97_0083T
Award:
1997 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Timex Canada
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
97_0009A
Award:
1997 Interactive Gold Pencil
Agency:
Rubin Postaer Interactive / Santa Monica, CA
Client:
American Honda Motor Company
Title:
Category:
Web Sites
Annual ID:
97_0098N
Award:
1997 Interactive Silver Pencil
Agency:
Duffy Design / New York
Client:
Tidy Cat
Title:
Category:
Web Sites
Annual ID:
97_0099N
Award:
1997 Interactive Bronze Pencil
Agency:
Avalanche Systems / New York
Client:
Carnegie Hall
Title:
Category:
Web Sites
Annual ID:
97_0100N
Award:
1997 Advertising Silver Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Dublin Productions
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0028A
Award:
1997 Advertising Bronze Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Dublin Productions
Title:
Category:
Trade Advertising / Trade B/W Full Page or Spread: Single
Annual ID:
97_0029A
Award:
1997 Advertising Silver Pencil
Agency:
Fallon McElligott / Minneapolis
Client:
Booker's
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Annual ID:
97_0010A
Award:
1997 Advertising Bronze Pencil
Agency:
Houston Herstek Favat / Boston
Client:
Converse - International
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Annual ID:
97_0011A
Award:
1997 Advertising Gold Pencil
Agency:
Hill Holliday Conners Cosmopulos / Boston
Client:
John Hancock Financial Services
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
97_0076T
Award:
1997 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
97_0077T
Award:
1997 Advertising Gold Pencil
Agency:
Portfolio Center / Atlanta
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0101A
Award:
1997 Advertising Silver Pencil
Agency:
VCU Ad Center / Richmond
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0102A
Award:
1997 Advertising Bronze Pencil
Agency:
Creative Circus / Atlanta
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0103A
Award:
1997 Advertising Bronze Pencil
Agency:
Creative Circus / Atlanta
Client:
Sushi Tugo
Title:
Category:
College Competition
Annual ID:
97_0104A
Award:
1997 Advertising Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid Corporation
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0018A
Award:
1997 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Norwegian Cruise Line
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0019A
Award:
1997 Advertising Bronze Pencil
Agency:
K Advertising / London
Client:
Pentax UK
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0020A
Award:
1997 Advertising Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
Mothers Against Drunk Driving
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0051A
Award:
1997 Advertising Silver Pencil
Agency:
Leagas Delaney / London
Client:
English Heritage
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0052A
Award:
1997 Advertising Silver Pencil
Agency:
Noordervliet & Winninghoff/Leo Burnett / Amsterdam
Client:
Amnesty International
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0053A
Award:
1997 Advertising Bronze Pencil
Agency:
Adworks / Washington, DC
Client:
Library of Congress
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0054A
Award:
1997 Advertising Bronze Pencil
Agency:
Leagas Delaney / London
Client:
English Heritage
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
97_0055A
Award:
1997 Advertising Gold Pencil
Agency:
BBDO West / Los Angeles
Client:
The Solaris Group / Ortho
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0068R
Award:
1997 Advertising Silver Pencil
Agency:
BBDO West / Los Angeles
Client:
The Solaris Group / Ortho
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0069R
Award:
1997 Advertising Bronze Pencil
Agency:
Clarke Goward Advertising / Boston
Client:
Cider Jack Hard Cider
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
97_0070R
Award:
1997 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Mexico City
Client:
Duracell
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0095T
Award:
1997 Advertising Silver Pencil
Agency:
Lowe Kuiper & Schouten / Amsterdam
Client:
Nestle Netherlands/Fruit Joy
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0096T
Award:
1997 Advertising Bronze Pencil
Agency:
Results Advertising / Bangkok
Client:
Black Cat Whisky
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
97_0097N
Award:
1997 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
London Borough of Islington
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
97_0094T
Award:
1997 Advertising Gold Pencil
Agency:
Leagas Delaney / London
Client:
adidas
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0004A
Award:
1997 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Army/COI
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0005A
Award:
1997 Advertising Bronze Pencil
Agency:
BBDO / Toronto
Client:
Federal Express
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0006A
Award:
1997 Advertising Bronze Pencil
Agency:
Mad Dogs & Englishmen / New York
Client:
Village Voice
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
97_0007A
Award:
1997 Advertising Gold Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
97_0063T
Award:
1997 Advertising Silver Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
97_0064T
Award:
1997 Advertising Bronze Pencil
Agency:
Batey Ads / Singapore
Client:
Asian Pals of the Planet
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
97_0065T
Award:
1997 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Nissan Motor Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0071T
Award:
1997 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Pepsi-Cola Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0072T
Award:
1997 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Hello World
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0073T
Award:
1997 Advertising Bronze Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co. / Wide Leg Jeans
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0074T
Award:
1997 Advertising Bronze Pencil
Agency:
Lowe Howard-Spink / London
Client:
Reebok UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0075T
Award:
1997 Advertising Silver Pencil
Agency:
Houston Herstek Favat / Boston
Client:
Converse - International
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Annual ID:
97_0016A
Award:
1997 Advertising Bronze Pencil
Agency:
Reign / New York
Client:
Deep Clothing
Title:
Category:
Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Campaign
Annual ID:
97_0017A
Award:
1997 Advertising Gold Pencil
Agency:
Juan Cravero / Buenos Aires
Client:
Technological Institute of Contemporary Music
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
97_0093T
