The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Goodby Silverstein & Partners / San Francisco Client: Umbro Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Grace & Rothschild / New York Client: Land Rover North America Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Ground Zero / Santa Monico Client: Howard & Phils Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Lotus Development Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Hunt Lascaris TBWA / Johannesburg Client: Playtex Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: JACKHAMMER/The Richards Group / Dallas Client: AM General Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: JACKHAMMER/The Richards Group / Dallas Client: AM General Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Lautrec Nazca Saatchi & Saatchi / Buenos Aires Client: Sony Argentina Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Lautrec Nazca Saatchi & Saatchi / Buenos Aires Client: Sony Argentina Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leagas Delaney / London Client: adidas Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leagas Delaney / London Client: adidas Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leagas Delaney / London Client: adidas Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leagas Delaney / London Client: Pepe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leagas Delaney / London Client: Pepe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Leagas Delaney / London Client: Pepe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Lowe Howard-Spink / London Client: Olympus Cameras Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Lowe Howard-Spink / London Client: Olympus Cameras Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Lowe Howard-Spink / London Client: Olympus Cameras Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: RATTO/BBDO / Buenos Aires Client: Volkswagen Argentina Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Saatchi & Saatchi / Singapore Client: The Royal Peacock Hotel Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Wieden & Kennedy / Portland Client: The Coca-Cola Company Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: VitroRobertson / San Diego Client: Taylor Guitar Category: Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single
Agency: Ground Zero / Santa Monico Client: Atari Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss & Co. Europe Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Working Assets Long Distance Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Johnson Worldwide Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Motorola Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Carmichael Lynch / Minneapolis Client: Stren Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: CORE / St. Louis Client: Winchester Ammunition Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: DM9 Publicidade / São Paulo Client: Brazillian Post Office Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Berlin/New York Client: BMW Motorcycles Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Berlin/New York Client: Nikon Sunglasses Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co./501 Jeans Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Umbro Category: Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Umbro

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0218A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0219A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0220A

1997 Advertising Merit Award

Grace & Rothschild / New York

Land Rover North America

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0221A

1997 Advertising Merit Award

Ground Zero / Santa Monico

Howard & Phils

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0222A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0223A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0224A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0225A

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0226A

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Lotus Development Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0227A

1997 Advertising Merit Award

Hunt Lascaris TBWA / Johannesburg

Playtex

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0228A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

AM General Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0229A

1997 Advertising Merit Award

JACKHAMMER/The Richards Group / Dallas

AM General Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0230A

1997 Advertising Merit Award

Lautrec Nazca Saatchi & Saatchi / Buenos Aires

Sony Argentina

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0231A

1997 Advertising Merit Award

Lautrec Nazca Saatchi & Saatchi / Buenos Aires

Sony Argentina

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0232A

1997 Advertising Merit Award

Leagas Delaney / London

adidas

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0233A

1997 Advertising Merit Award

Leagas Delaney / London

adidas

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0234A

1997 Advertising Merit Award

Leagas Delaney / London

adidas

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0235A

1997 Advertising Merit Award

Leagas Delaney / London

Pepe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0236A

1997 Advertising Merit Award

Leagas Delaney / London

Pepe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0237A

1997 Advertising Merit Award

Leagas Delaney / London

Pepe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0238A

1997 Advertising Merit Award

Lowe Howard-Spink / London

Olympus Cameras

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0239A

1997 Advertising Merit Award

Lowe Howard-Spink / London

Olympus Cameras

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0240A

1997 Advertising Merit Award

Lowe Howard-Spink / London

Olympus Cameras

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0241A

1997 Advertising Merit Award

RATTO/BBDO / Buenos Aires

Volkswagen Argentina

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0242A

1997 Advertising Merit Award

Saatchi & Saatchi / Singapore

The Royal Peacock Hotel

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0243A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0244A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0245A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0246A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

The Coca-Cola Company

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0247A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0248A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0249A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

97_0250A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0179A

1997 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitar

Consumer Magazine / Consumer Magazine B/W Full Page or Spread: Single

97_0180A

1997 Advertising Merit Award

Ground Zero / Santa Monico

Atari

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0251A

1997 Advertising Merit Award

Bartle Bogle Hegarty / London

Levi Strauss & Co. Europe

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0252A

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Working Assets Long Distance

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0253A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Johnson Worldwide

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0254A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Motorola

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0255A

1997 Advertising Merit Award

Carmichael Lynch / Minneapolis

Stren

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0256A

1997 Advertising Merit Award

CORE / St. Louis

Winchester Ammunition

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0257A

1997 Advertising Merit Award

DM9 Publicidade / São Paulo

Brazillian Post Office

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0258A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0259A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0260A

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0261A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

BMW Motorcycles

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0262A

1997 Advertising Merit Award

Fallon McElligott / Berlin/New York

Nikon Sunglasses

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0263A

1997 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co./501 Jeans

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0264A

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Umbro

Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign

97_0265A

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